SocialEcho Influence Rankings China Edition · 3C Consumer Electronics Brand Rankings

Based on social media data from a common reporting period, these rankings assess 3C brands across audience size and growth, content activity, reach, engagement, and popular posts. They offer a view of brands' social media influence to support brand benchmarking and market insights.

Data through Oct 31Brands ranked 20Brands tracked 200Platforms 6—Next update Nov 30

Industry Top 20

Score = 6 weighted metrics, normalized within the industry

1
Bambu LabOffice printing86.4
Followers
1.9M
Follower growth rate
6.18%
Exposure
6M
Engagement
3.24%
Posts
83
Viral share
30.49%
2
REDMAGICSmartphones84.2
Followers
4.4M
Follower growth rate
4.19%
Exposure
17.9M
Engagement
3.86%
Posts
104
Viral share
16.35%
3
OUKITELSmartphones82.6
Followers
5.7M
Follower growth rate
4.85%
Exposure
7.9M
Engagement
2.79%
Posts
113
Viral share
34.51%
4
GameSirGaming peripherals80.9
Followers
736.9K
Follower growth rate
3.17%
Exposure
5.5M
Engagement
2.82%
Posts
325
Viral share
23.15%
5
DJIPhotography accessories79.3
Followers
30M
Follower growth rate
1.72%
Exposure
100.3M
Engagement
1.90%
Posts
390
Viral share
28.35%
6
SnapmakerOffice printing79.0
Followers
530.2K
Follower growth rate
6.03%
Exposure
2.7M
Engagement
1.65%
Posts
133
Viral share
36.64%
7
SmallRigPhotography accessories78.3
Followers
3.1M
Follower growth rate
1.90%
Exposure
13.4M
Engagement
2.19%
Posts
158
Viral share
27.85%
8
MOZAGaming peripherals77.7
Followers
837.5K
Follower growth rate
2.23%
Exposure
3.6M
Engagement
3.40%
Posts
162
Viral share
26.11%
9
CrealityOffice printing76.4
Followers
4.2M
Follower growth rate
3.35%
Exposure
21.2M
Engagement
0.66%
Posts
282
Viral share
30.00%
10
HONORSmartphones76.2
Followers
5.8M
Follower growth rate
4.60%
Exposure
92.3M
Engagement
0.81%
Posts
73
Viral share
30.14%
11
ESRDigital accessories76.1
Followers
460.4K
Follower growth rate
14.66%
Exposure
17.3M
Engagement
2.79%
Posts
168
Viral share
41.67%
12
Insta360Photography accessories75.6
Followers
10.1M
Follower growth rate
2.23%
Exposure
286M
Engagement
0.65%
Posts
361
Viral share
28.21%
13
FlashforgeOffice printing75.4
Followers
932.3K
Follower growth rate
7.87%
Exposure
1.4M
Engagement
2.19%
Posts
158
Viral share
31.01%
14
BlackviewSmartphones74.5
Followers
13.5M
Follower growth rate
1.34%
Exposure
1.6M
Engagement
1.59%
Posts
81
Viral share
19.75%
15
UlefoneSmartphones74.3
Followers
1.6M
Follower growth rate
1.46%
Exposure
1M
Engagement
3.52%
Posts
90
Viral share
23.33%
16
ELEGOOOffice printing73.8
Followers
792.8K
Follower growth rate
3.97%
Exposure
6.5M
Engagement
3.48%
Posts
144
Viral share
18.88%
17
xToolOffice printing73.8
Followers
1.8M
Follower growth rate
2.61%
Exposure
2.1M
Engagement
1.33%
Posts
204
Viral share
25.00%
18
HUIONComputer peripherals72.8
Followers
1.1M
Follower growth rate
1.83%
Exposure
5.4M
Engagement
2.71%
Posts
124
Viral share
21.77%
19
ViltroxPhotography accessories72.3
Followers
835.5K
Follower growth rate
3.27%
Exposure
6.5M
Engagement
0.87%
Posts
199
Viral share
38.58%
20
LexarComputer hardware72.0
Followers
152.7K
Follower growth rate
10.54%
Exposure
1.3M
Engagement
2.83%
Posts
75
Viral share
32.00%

Industry Top 20
Rank	Brand	Score	Followers	Follower growth rate	Exposure	Engagement	Posts	Viral share
1	Bambu LabOffice printing	86.4	1.9M	6.18%	6M	3.24%	83	30.49%
2	REDMAGICSmartphones	84.2	4.4M	4.19%	17.9M	3.86%	104	16.35%
3	OUKITELSmartphones	82.6	5.7M	4.85%	7.9M	2.79%	113	34.51%
4	GameSirGaming peripherals	80.9	736.9K	3.17%	5.5M	2.82%	325	23.15%
5	DJIPhotography accessories	79.3	30M	1.72%	100.3M	1.90%	390	28.35%
6	SnapmakerOffice printing	79.0	530.2K	6.03%	2.7M	1.65%	133	36.64%
7	SmallRigPhotography accessories	78.3	3.1M	1.90%	13.4M	2.19%	158	27.85%
8	MOZAGaming peripherals	77.7	837.5K	2.23%	3.6M	3.40%	162	26.11%
9	CrealityOffice printing	76.4	4.2M	3.35%	21.2M	0.66%	282	30.00%
10	HONORSmartphones	76.2	5.8M	4.60%	92.3M	0.81%	73	30.14%
11	ESRDigital accessories	76.1	460.4K	14.66%	17.3M	2.79%	168	41.67%
12	Insta360Photography accessories	75.6	10.1M	2.23%	286M	0.65%	361	28.21%
13	FlashforgeOffice printing	75.4	932.3K	7.87%	1.4M	2.19%	158	31.01%
14	BlackviewSmartphones	74.5	13.5M	1.34%	1.6M	1.59%	81	19.75%
15	UlefoneSmartphones	74.3	1.6M	1.46%	1M	3.52%	90	23.33%
16	ELEGOOOffice printing	73.8	792.8K	3.97%	6.5M	3.48%	144	18.88%
17	xToolOffice printing	73.8	1.8M	2.61%	2.1M	1.33%	204	25.00%
18	HUIONComputer peripherals	72.8	1.1M	1.83%	5.4M	2.71%	124	21.77%
19	ViltroxPhotography accessories	72.3	835.5K	3.27%	6.5M	0.87%	199	38.58%
20	LexarComputer hardware	72.0	152.7K	10.54%	1.3M	2.83%	75	32.00%

Smartphones Computer hardware Digital accessories Audio equipment Photography accessories Displays Gaming peripherals Computer peripherals Smart home Office printing

Where the industry's exposure lives

YouTube carries 39.40% of exposure

Total exposure across ranked brands, by platform

980.4MTotal exposure

YouTube: 39.40%
TikTok: 35.03%
X: 12.05%
Instagram: 8.32%
Facebook: 5.20%
Threads: 0.00%

Category rankings

How the score works

Audience strength

Audience size: 15%
Follower growth: 20%

Content reach

Content activity: 10%
Content distribution: 25%
Viral potential: 10%

Engagement strength

Engagement performance: 20%

The SocialEcho overseas social media influence score is calculated out of 100 using public data from a brand's main official overseas social media accounts over the past 30 days. Data for the same brand across platforms is aggregated and compared with similar 3C brands. Account coverage is limited to the brand's main global official account (Global/Official) on each included platform, with at most one main account per platform. Regional, country, product-line, dealer and other affiliated accounts are excluded. If a brand has no unified main global account, its main international official account is selected using the brand's website, public platform identifiers and other verifiable information. The score comprises six dimensions: audience size (15%) reflects the brand's existing audience base; follower growth (20%) combines the growth rate and net follower gains to measure audience expansion; content activity (10%) combines publishing volume and consistency to reflect content investment; content distribution (25%) combines total views and median views per post to reflect overall reach and consistent distribution; engagement performance (20%) uses like, comment and share rates to reflect audience approval, discussion and active sharing; viral potential (10%) uses the proportion of viral posts to reflect the brand's ability to consistently produce widely distributed content. Dimension scores are combined using these weights to produce the brand's final overseas social media influence score.

Methodology →

Disclaimer

These rankings and related content are provided solely for industry research and reference on trends and do not constitute investment or business advice. Due to factors including public information sources, platform statistical rules and data updates, the data may be delayed, incomplete, revised or subject to individual discrepancies. SocialEcho makes no guarantee of its absolute accuracy, completeness, timeliness or continued availability and reserves the right to review, correct and update the related content.

Users should exercise independent judgment in conjunction with other information and assume the risks of using these rankings and related data. To the extent permitted by applicable law, SocialEcho shall not be liable for any compensation in connection with investment or business decisions made by users through the use of or reliance on these rankings, related data or analytical results, or for any resulting failed decisions, direct or indirect losses or other consequences.