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Ulanzi
Photography accessories
Score69.7
3C Consumer Electronics Brand Rankings rank#29
Photography accessories rank#9
About the brandwww.ulanzi.com
About the brand
Ulanzi focuses on photography and videography accessories, specializing in tripods, support systems, lighting, and mobile phone shooting peripherals, serving travel, live streaming, and personal creation scenarios. The brand improves shooting convenience through product design and accessory combinations, relying on global e-commerce, official websites, and regional channels for sales, catering to both beginners and professional creators.
- Official site
- www.ulanzi.com ↗
- Founded
- 2015
- Headquarters
- Shenzhen, China
- Official accounts
Exposure361.7K
Followers2.1M
Engagement2.60%
Active weeks5 wk
Viral content share16.39%
Exposure by platform
TikTok carries 62.99% of exposure
31-day exposure, by platform
- TikTok
- 62.99%
- 32.77%
- YouTube
- 2.29%
- 1.95%
Engagement rate by platform
Instagram has the highest engagement at 3.69%
How sticky the same brand's content is on each platform
Score and rank trend
First issue: the trend appears from the next issue
69.7Rank #29
Ways people engaged
Of 10.3K interactions, 86% were likes.
Likes, comments, shares and saves
5-week publishing heatmap
Each cell is the number of posts that week on that platform; darker means more. Column headers show the week's start date; the last column ends on the data cutoff
YouTube
TikTok
Instagram
Facebook
W1 · Oct 1
0
3
3
3
W2 · Oct 8
2
3
3
3
W3 · Oct 15
0
4
6
6
W4 · Oct 22
1
5
6
6
W5 · Oct 29
2
2
2
2
LowHigh
W1Oct 1
W2Oct 8
W3Oct 15
W4Oct 22
W5Oct 29
YouTube
0
2
0
1
2
TikTok
3
3
4
5
2
Instagram
3
3
6
6
2
Facebook
3
3
6
6
2
LowHigh
Top 10 posts by exposure
All platforms combined, sorted by exposure · click a title to open the original
- 1POV: your flashlight just landed a role as a studio flash. ⚡📸 #Ulanzi #UlanziFM01 #ProductPhotography #BehindTheScenes #CreativeLightingTikTok2026-10-22Exposure 184.9KLikes 3.4K
- 2
One to light the shot. More to shape the space. Meet Ulanzi FOLD8 2-in-1 Foldable Pocket Light. #Ulanzi #FOLD8 #RGBLight #CreativeLighting #CreatorGearInstagram2026-10-27Exposure 32.9KLikes 1.2K - 3
POV: your flashlight just landed a role as a studio flash. ⚡📸 #Ulanzi #UlanziLM01 #ProductPhotography #BehindTheScenes #CreativeLightingInstagram2026-10-22Exposure 12.1KLikes 443 - 4
What if the Ulanzi CW15 Wireless Charger moved from your desk to your dashboard? 👀 We’re exploring a car-ready version of CW15—and we’d love your input. Would you want one in your car? What features would matter most to you? 👇 #Ulanzi #UlanziCW15 #CarSetup #WirelessCharging #TechPreviewInstagram2026-10-21Exposure 10.1KLikes 352 - 5
Your phone stand just became your favorite fidget toy. 🌀📱 #Ulanzi #UlanziMA36 #Magsafe #Phonestand #MobileAccessoriesInstagram2026-10-19Exposure 10.1KLikes 367 - 6
Snap in, adjust with one hand, and chase the shot with the Ulanzi U-Snap Camera Strap. 📸 #Ulanzi #USnap #CameraStrap #PhotographyGear #StreetPhotographyInstagram2026-10-24Exposure 9.5KLikes 347 - 7
Tesla Roadster lands on four. So does Ulanzi MT85 Automatic Pop-Up Quadpod. #Ulanzi #UlanziMT85 #UlanziTripod #CreatorGear #PhonetripodInstagram2026-10-26Exposure 8.2KLikes 285 - 8
- 9
- 10Your phone stand just became your favorite fidget toy. 🌀📱 #Ulanzi #UlanziMA36 #Magsafe #Phonestand #MobileAccessoriesTikTok2026-10-19Exposure 5.2KLikes 81
| # | Post | Platform | Published | Exposure | Likes | Comments |
|---|---|---|---|---|---|---|
| 1 | | 2026-10-22 | 184.9K | 3.4K | 30 | |
| 2 | | 2026-10-27 | 32.9K | 1.2K | 24 | |
| 3 | | 2026-10-22 | 12.1K | 443 | 6 | |
| 4 | | 2026-10-21 | 10.1K | 352 | 16 | |
| 5 | | 2026-10-19 | 10.1K | 367 | 6 | |
| 6 | | 2026-10-24 | 9.5K | 347 | 6 | |
| 7 | | 2026-10-26 | 8.2K | 285 | 13 | |
| 8 | | 2026-10-27 | 6.5K | 181 | 5 | |
| 9 | | 2026-10-08 | 6.5K | 222 | 11 | |
| 10 | | 2026-10-19 | 5.2K | 81 | 5 |
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