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SONOFF
About the brandsonoff.tech
About the brand
SONOFF focuses on smart home automation, with products covering switches, sockets, sensors, gateways, and control modules, helping users connect traditional home facilities with smart systems. The brand conducts R&D, design, and production in Shenzhen, China, and sells through its global official website and channels, providing modular devices to home users and smart home enthusiasts.
- Official site
- sonoff.tech ↗
- Founded
- 2016
- Headquarters
- Shenzhen, China
- Official accounts
Exposure5.7M
Followers177.4K
Engagement0.45%
Active weeks5 wk
Viral content share29.78%
Exposure by platform
TikTok carries 91.19% of exposure
31-day exposure, by platform
- TikTok
- 91.19%
- YouTube
- 4.72%
- 3.87%
- X
- 0.22%
Engagement rate by platform
Facebook has the highest engagement at 3.58%
How sticky the same brand's content is on each platform
Score and rank trend
First issue: the trend appears from the next issue
62.9Rank #48
Ways people engaged
Of 29.8K interactions, 81% were likes.
Likes, comments, shares and saves
5-week publishing heatmap
Each cell is the number of posts that week on that platform; darker means more. Column headers show the week's start date; the last column ends on the data cutoff
YouTube
TikTok
Facebook
X
Threads
W1 · Oct 1
7
7
9
8
8
W2 · Oct 8
9
7
10
7
7
W3 · Oct 15
8
7
11
7
7
W4 · Oct 22
7
7
12
7
7
W5 · Oct 29
4
3
5
4
4
LowHigh
W1Oct 1
W2Oct 8
W3Oct 15
W4Oct 22
W5Oct 29
YouTube
7
9
8
7
4
TikTok
7
7
7
7
3
Facebook
9
10
11
12
5
X
8
7
7
7
4
Threads
8
7
7
7
4
LowHigh
Top 10 posts by exposure
All platforms combined, sorted by exposure · click a title to open the original
- 1POV: your light switch got a touchscreen. #SONOFF #NSPanelPro #MINIR4 #SmartHome #ForYouTikTok2026-10-06Exposure 1.4MLikes 6.4K
- 2No more leaving the lights on. 🫣 SONOFF ZBMINIR2-E + SNZB-03PR2 #SONOFF #Zigbee #SmartLighting #SmartHome #DIYTikTok2026-10-20Exposure 1.3MLikes 1.7K
- 3This is the last time this tap stays dumb. 😉💧 SONOFF Hydro ONE #SONOFF #HydroONE #SmartIrrigation #Zigbee #DIYTikTok2026-10-07Exposure 510.1KLikes 1.1K
- 4
- 5Who gave this plug a data dashboard? 👀📊 SONOFF S61SZBTPB #SONOFF #EnergyMonitoring #Zigbee #SmartHome #SmartPlugTikTok2026-10-13Exposure 238.4KLikes 445
- 6NO or NC? AC or DC? 🤔 MINI-ZBD gives you more ways to connect your setup. 😉 #SONOFF #MINIZBD #DryContact #Zigbee #AquariumAutomationTikTok2026-10-23Exposure 190.6KLikes 276
- 7One tiny switch. More control, more energy insights. 😍 Meet the SONOFF MINI-ZB1GSP. #SONOFF #Zigbee #SmartSwitch #EnergyMonitoring #SmartHomeTikTok2026-10-21Exposure 160.7KLikes 349
- 8⚡ 10A or 16A? There’s a MINI for your needs. 👀 Unboxing the SONOFF MINI-1GS10. 📦 10A for everyday devices like lights and fans. Need up to 16A? Check out the MINI-1GS. 💬 What would you use the MINI-1GS10 to control? #SONOFF #MINI1GS10 #MINI1GS #SmartHome #MatterTikTok2026-10-27Exposure 140.7KLikes 244
- 9Your SONOFF devices in Apple HomeView? 🍎👀 Yes, with Matter. #SONOFF #AppleHomeView #Matter #SmartHome #SiriTikTok2026-10-24Exposure 137.8KLikes 631
- 10More than just watts. ⚡ Track your washing machine’s power and get notified when the cycle ends. #SONOFF #MINI1GP #EnergyMonitoring #HomeAutomation #SmartHomeTikTok2026-10-25Exposure 129.1KLikes 140
| # | Post | Platform | Published | Exposure | Likes | Comments |
|---|---|---|---|---|---|---|
| 1 | | 2026-10-06 | 1.4M | 6.4K | 57 | |
| 2 | | 2026-10-20 | 1.3M | 1.7K | 13 | |
| 3 | | 2026-10-07 | 510.1K | 1.1K | 35 | |
| 4 | | 2026-10-22 | 480.5K | 1.1K | 7 | |
| 5 | | 2026-10-13 | 238.4K | 445 | 5 | |
| 6 | | 2026-10-23 | 190.6K | 276 | 4 | |
| 7 | | 2026-10-21 | 160.7K | 349 | 2 | |
| 8 | | 2026-10-27 | 140.7K | 244 | 2 | |
| 9 | | 2026-10-24 | 137.8K | 631 | 4 | |
| 10 | | 2026-10-25 | 129.1K | 140 | 0 |
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