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Smart home Top 10
Scores are normalized within the category and are not directly comparable with the industry ranking. ECOVACS leads with 63.7, 0.2 points ahead of Govee; this category's exposure is concentrated on YouTube.
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Smart home Top 10
Arrows vs. previous issue · all page data is public
- 1
- Followers
- 2M
- Follower growth rate
- 0.57%
- Exposure
- 3.2M
- Engagement
- 0.53%
- Posts
- 80
- Viral share
- 22.78%
- 2
GoveeSmart home63.5- Followers
- 1.1M
- Follower growth rate
- 1.56%
- Exposure
- 2.2M
- Engagement
- 1.25%
- Posts
- 138
- Viral share
- 16.67%
- 3
SONOFFSmart home62.9- Followers
- 177.4K
- Follower growth rate
- 3.41%
- Exposure
- 5.7M
- Engagement
- 0.45%
- Posts
- 179
- Viral share
- 29.78%
- 4
AqaraSmart home60.3- Followers
- 155K
- Follower growth rate
- 1.42%
- Exposure
- 580.2K
- Engagement
- 2.37%
- Posts
- 195
- Viral share
- 24.35%
- 5
- Followers
- 402.7K
- Follower growth rate
- 2.50%
- Exposure
- 241.4K
- Engagement
- 2.29%
- Posts
- 152
- Viral share
- 17.22%
- 6
EZVIZSmart home59.7- Followers
- 406.6K
- Follower growth rate
- 1.14%
- Exposure
- 79.2K
- Engagement
- 3.36%
- Posts
- 23
- Viral share
- 26.09%
- 7
- Followers
- —
- Follower growth rate
- —
- Exposure
- 1.1M
- Engagement
- 1.24%
- Posts
- 96
- Viral share
- 29.03%
- 8
IMOUSmart home56.8- Followers
- 711.2K
- Follower growth rate
- 0.67%
- Exposure
- 45.9K
- Engagement
- 3.45%
- Posts
- 13
- Viral share
- 23.08%
- 9
DreameSmart home53.9- Followers
- 534.7K
- Follower growth rate
- 1.03%
- Exposure
- 338.3K
- Engagement
- 1.48%
- Posts
- 138
- Viral share
- 18.12%
- 10
- Followers
- 431K
- Follower growth rate
- 0.18%
- Exposure
- 24.1M
- Engagement
- 0.04%
- Posts
- 63
- Viral share
- 39.68%
| Rank | Brand | Score | Platforms | Followers | Follower growth rate | Exposure | Engagement | Posts | Viral share |
|---|---|---|---|---|---|---|---|---|---|
1 |  ECOVACSSmart home | 63.7 | | 2M | 0.57% | 3.2M | 0.53% | 80 | 22.78% |
2 | GoveeSmart home | 63.5 | | 1.1M | 1.56% | 2.2M | 1.25% | 138 | 16.67% |
3 | SONOFFSmart home | 62.9 | | 177.4K | 3.41% | 5.7M | 0.45% | 179 | 29.78% |
4 | AqaraSmart home | 60.3 | | 155K | 1.42% | 580.2K | 2.37% | 195 | 24.35% |
5 |  ReolinkSmart home | 60.2 | | 402.7K | 2.50% | 241.4K | 2.29% | 152 | 17.22% |
6 | EZVIZSmart home | 59.7 | | 406.6K | 1.14% | 79.2K | 3.36% | 23 | 26.09% |
7 |  RoborockSmart home | 59.6 | | — | — | 1.1M | 1.24% | 96 | 29.03% |
8 | IMOUSmart home | 56.8 | | 711.2K | 0.67% | 45.9K | 3.45% | 13 | 23.08% |
9 | DreameSmart home | 53.9 | | 534.7K | 1.03% | 338.3K | 1.48% | 138 | 18.12% |
10 |  PetlibroSmart home | 49.6 | | 431K | 0.18% | 24.1M | 0.04% | 63 | 39.68% |
Brand × platform heatmap
Darker cells mean more posts by this brand on that platform this period; a grey 0 means no posts
Exposure share within the category
Petlibro carries 62.40% of exposure
Share of 31-day exposure across category brands
Petlibro 62.40%SONOFF 14.79%ECOVACS 8.20%Govee 5.76%Roborock 2.82%Narwal 1.89%Aqara 1.50%Dreame 0.88%Reolink 0.63%eufy 0.41%Other brands 0.73%
Engagement rate by brand
Median engagement 1.25%; 8 brands above it
Interactions / exposure, 31 days