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SwitchBot
About the brandwww.switch-bot.com
About the brand
SwitchBot is a smart home device brand under the Woan Technology ecosystem, with products including finger robots, curtain devices, door locks, and sensors, emphasizing convenient retrofitting of existing homes. The brand develops through overseas crowdfunding, its official website, and retail channels; the launch year of the first branded product, the predecessor company's founding year, and the group's establishment year should be recorded separately.
- Official site
- www.switch-bot.com ↗
- Founded
- 2017
- Headquarters
- Shenzhen, China (Woan Robotics)
- Official accounts
Exposure48.3K
Followers100.3K
Engagement2.04%
Active weeks5 wk
Viral content share7.63%
Exposure by platform
X carries 49.41% of exposure
31-day exposure, by platform
- X
- 49.41%
- 33.88%
- 8.42%
- YouTube
- 8.29%
Engagement rate by platform
Instagram has the highest engagement at 3.51%
How sticky the same brand's content is on each platform
Score and rank trend
First issue: the trend appears from the next issue
41.9Rank #137
Ways people engaged
Of 1K interactions, 86% were likes.
Likes, comments, shares and saves
5-week publishing heatmap
Each cell is the number of posts that week on that platform; darker means more. Column headers show the week's start date; the last column ends on the data cutoff
YouTube
Instagram
Facebook
X
Threads
W1 · Oct 1
0
6
6
6
0
W2 · Oct 8
3
12
11
11
0
W3 · Oct 15
0
9
9
9
0
W4 · Oct 22
1
14
14
14
0
W5 · Oct 29
0
2
2
2
0
LowHigh
W1Oct 1
W2Oct 8
W3Oct 15
W4Oct 22
W5Oct 29
YouTube
0
3
0
1
0
Instagram
6
12
9
14
2
Facebook
6
11
9
14
2
X
6
11
9
14
2
Threads
0
0
0
0
0
LowHigh
Top 10 posts by exposure
All platforms combined, sorted by exposure · click a title to open the original
- 1
You bring the view. We bring the home. #apple #homeview #switchbotInstagram2026-10-13Exposure 2.6KLikes 92 - 2
Apple taste. SwitchBot budget. #SwitchBot #SmartHome #AppleHomeInstagram2026-10-14Exposure 1.7KLikes 55 - 3
SwitchBot AI MindClip - One Less Thing on Your MindYouTube2026-10-12Exposure 1.6KLikes 9 - 4
Smart home or tap home? Which one are you choosing? 👇 #SwitchBot #SmartLiving #HomeAutomationInstagram2026-10-15Exposure 1.4KLikes 46 - 5
Feels like a no-brainer. A or B? 👇 #SwitchBot #SmartHome #AppleHomeInstagram2026-10-16Exposure 1.1KLikes 26 - 6
SwitchBot AI Art Frame 2 - The Next Chapter of ArtYouTube2026-10-28Exposure 1.1KLikes 4 - 7
You bring the view. We bring the home. #apple #homeview #switchbot https://t.co/QnnNRU3KonX2026-10-13Exposure 1KLikes 16 - 8
Which team are you on? 🔑 #SwitchBot #LockUltraMax #SmartLock https://t.co/oTi8UgnXacX2026-10-24Exposure 972Likes 6 - 9
- 10
SwitchBot AI Art Frame - Same Space. Different Feeling.YouTube2026-10-11Exposure 885Likes 8
| # | Post | Platform | Published | Exposure | Likes | Comments |
|---|---|---|---|---|---|---|
| 1 | | 2026-10-13 | 2.6K | 92 | 4 | |
| 2 | | 2026-10-14 | 1.7K | 55 | 5 | |
| 3 | | 2026-10-12 | 1.6K | 9 | 0 | |
| 4 | | 2026-10-15 | 1.4K | 46 | 3 | |
| 5 | | 2026-10-16 | 1.1K | 26 | 8 | |
| 6 | | 2026-10-28 | 1.1K | 4 | 0 | |
| 7 | | 2026-10-13 | 1K | 16 | 2 | |
| 8 | | 2026-10-24 | 972 | 6 | 1 | |
| 9 | | 2026-10-23 | 905 | 4 | 0 | |
| 10 | | 2026-10-11 | 885 | 8 | 0 |
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