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HONOR
About the brandwww.honor.com
About the brand
HONOR's consumer electronics products cover smartphones, laptops, tablets, wearable devices, and audio accessories, focusing on imaging, screens, battery life, and cross-device collaboration. The brand originated from the Huawei ecosystem but now operates independently. It serves overseas users through global and regional official websites, retail partnerships, and social media channels, and is no longer consolidated as a Huawei sub-brand.
- Official site
- www.honor.com ↗
- Founded
- 2013
- Headquarters
- Shenzhen, China
- Official accounts
Exposure92.3M
Followers5.8M
Engagement0.81%
Active weeks5 wk
Viral content share30.14%
Exposure by platform
TikTok carries 91.68% of exposure
31-day exposure, by platform
- TikTok
- 91.68%
- X
- 4.8%
- 2.92%
- 0.54%
- YouTube
- 0.06%
Engagement rate by platform
YouTube has the highest engagement at 3.62%
How sticky the same brand's content is on each platform
Score and rank trend
First issue: the trend appears from the next issue
76.2Rank #10
Ways people engaged
Of 806K interactions, 89% were likes.
Likes, comments, shares and saves
5-week publishing heatmap
Each cell is the number of posts that week on that platform; darker means more. Column headers show the week's start date; the last column ends on the data cutoff
YouTube
TikTok
Instagram
Facebook
X
W1 · Oct 1
2
2
2
2
2
W2 · Oct 8
1
2
3
2
5
W3 · Oct 15
4
3
4
3
7
W4 · Oct 22
5
5
2
2
7
W5 · Oct 29
2
2
1
1
3
LowHigh
W1Oct 1
W2Oct 8
W3Oct 15
W4Oct 22
W5Oct 29
YouTube
2
1
4
5
2
TikTok
2
2
3
5
2
Instagram
2
3
4
2
1
Facebook
2
2
3
2
1
X
2
5
7
7
3
LowHigh
Top 10 posts by exposure
All platforms combined, sorted by exposure · click a title to open the original
- 1
- 2Stop scrolling — rate this design 1-10👇 HONOR 600, simple but eye-catching. #HONOR #honor600TikTok2026-10-22Exposure 19.8MLikes 118.7K
- 3This game and finally took a screenshot after playing for 2 minutes! Give it a try—how long will it take you to get one? #HONOR #robotphone #challengeTikTok2026-10-14Exposure 16.6MLikes 159.5K
- 4I stay focused at work, then hit the club on weekends~ #HONOR #RobotPhone #pfy #trendTikTok2026-10-16Exposure 10.8MLikes 87.1K
- 5A cinematic phone drops from the sky 📱💥 Show us your best cinematic shot taken on your phone! #HONOR #RobotPhone #fypTikTok2026-10-20Exposure 6.6MLikes 50.7K
- 6
- 7
- 8
- 9
Pause at the exact right millisecond to get a PERFECT MATCH! 🎯 Screenshot your win and drop it in the comments. Let’s see who actually has 20/20 reflexes. 👀👇 #HONORFacebook2026-10-14Exposure 1.7MLikes 40.3K - 10
Mobile filmmaking just reached a new level. What will you film first? Share your story with us. https://t.co/RIOmbTKs8EX2026-10-09Exposure 1.4MLikes 561
| # | Post | Platform | Published | Exposure | Likes | Comments |
|---|---|---|---|---|---|---|
| 1 | | 2026-10-23 | 20M | 119.3K | 365 | |
| 2 | | 2026-10-22 | 19.8M | 118.7K | 746 | |
| 3 | | 2026-10-14 | 16.6M | 159.5K | 5.3K | |
| 4 | | 2026-10-16 | 10.8M | 87.1K | 374 | |
| 5 | | 2026-10-20 | 6.6M | 50.7K | 142 | |
| 6 | | 2026-10-21 | 6.3M | 43.8K | 50 | |
| 7 | | 2026-10-23 | 4.4M | 38.1K | 197 | |
| 8 | | 2026-10-14 | 2.6M | 407 | 114 | |
| 9 | | 2026-10-14 | 1.7M | 40.3K | 12.4K | |
| 10 | | 2026-10-09 | 1.4M | 561 | 14 |
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