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Smartphones Top 10
Scores are normalized within the category and are not directly comparable with the industry ranking. REDMAGIC leads with 84.2, 1.6 points ahead of OUKITEL; this category's exposure is concentrated on TikTok.
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Smartphones Top 10
Arrows vs. previous issue · all page data is public
- 1
- Followers
- 4.4M
- Follower growth rate
- 4.19%
- Exposure
- 17.9M
- Engagement
- 3.86%
- Posts
- 104
- Viral share
- 16.35%
- 2
- Followers
- 5.7M
- Follower growth rate
- 4.85%
- Exposure
- 7.9M
- Engagement
- 2.79%
- Posts
- 113
- Viral share
- 34.51%
- 3
HONORSmartphones76.2- Followers
- 5.8M
- Follower growth rate
- 4.60%
- Exposure
- 92.3M
- Engagement
- 0.81%
- Posts
- 73
- Viral share
- 30.14%
- 4
- Followers
- 13.5M
- Follower growth rate
- 1.34%
- Exposure
- 1.6M
- Engagement
- 1.59%
- Posts
- 81
- Viral share
- 19.75%
- 5
- Followers
- 1.6M
- Follower growth rate
- 1.46%
- Exposure
- 1M
- Engagement
- 3.52%
- Posts
- 90
- Viral share
- 23.33%
- 6
- Followers
- 16.7M
- Follower growth rate
- 0.26%
- Exposure
- 2.3M
- Engagement
- 3.46%
- Posts
- 58
- Viral share
- 22.41%
- 7
itelSmartphones69.3- Followers
- 11.9M
- Follower growth rate
- 0.42%
- Exposure
- 5.9M
- Engagement
- 0.43%
- Posts
- 97
- Viral share
- 28.87%
- 8
vivoSmartphones69.2- Followers
- 31.7M
- Follower growth rate
- 0.04%
- Exposure
- 11.1M
- Engagement
- 3.69%
- Posts
- 49
- Viral share
- 28.57%
- 9
- Followers
- 17.5M
- Follower growth rate
- 0.23%
- Exposure
- 1.4M
- Engagement
- 3.15%
- Posts
- 79
- Viral share
- 17.72%
- 10
OPPOSmartphones68.5- Followers
- 52.2M
- Follower growth rate
- 0.05%
- Exposure
- 108.5M
- Engagement
- 0.24%
- Posts
- 166
- Viral share
- 31.93%
| Rank | Brand | Score | Platforms | Followers | Follower growth rate | Exposure | Engagement | Posts | Viral share |
|---|---|---|---|---|---|---|---|---|---|
1 |  REDMAGICSmartphones | 84.2 | | 4.4M | 4.19% | 17.9M | 3.86% | 104 | 16.35% |
2 |  OUKITELSmartphones | 82.6 | | 5.7M | 4.85% | 7.9M | 2.79% | 113 | 34.51% |
3 | HONORSmartphones | 76.2 | | 5.8M | 4.60% | 92.3M | 0.81% | 73 | 30.14% |
4 |  BlackviewSmartphones | 74.5 | | 13.5M | 1.34% | 1.6M | 1.59% | 81 | 19.75% |
5 |  UlefoneSmartphones | 74.3 | | 1.6M | 1.46% | 1M | 3.52% | 90 | 23.33% |
6 |  MotorolaSmartphones | 71.0 | | 16.7M | 0.26% | 2.3M | 3.46% | 58 | 22.41% |
7 | itelSmartphones | 69.3 | | 11.9M | 0.42% | 5.9M | 0.43% | 97 | 28.87% |
8 | vivoSmartphones | 69.2 | | 31.7M | 0.04% | 11.1M | 3.69% | 49 | 28.57% |
9 |  InfinixSmartphones | 68.8 | | 17.5M | 0.23% | 1.4M | 3.15% | 79 | 17.72% |
10 | OPPOSmartphones | 68.5 | | 52.2M | 0.05% | 108.5M | 0.24% | 166 | 31.93% |
Brand × platform heatmap
Darker cells mean more posts by this brand on that platform this period; a grey 0 means no posts
Exposure share within the category
OPPO carries 34.76% of exposure
Share of 31-day exposure across category brands
OPPO 34.76%HONOR 29.58%Huawei 17.90%REDMAGIC 5.72%vivo 3.54%OUKITEL 2.52%itel 1.89%POCO 0.93%Motorola 0.75%Blackview 0.52%Other brands 1.89%
Engagement rate by brand
Median engagement 2.79%; 11 brands above it
Interactions / exposure, 31 days