TikTok carries 69.9% of exposure
31-day exposure, by platform
Instagram has the highest engagement at 3.68%
How sticky the same brand's content is on each platform
First issue: the trend appears from the next issue
Of 276.7K interactions, 91% were likes.
Likes, comments, shares and saves
Each cell is the number of posts that week on that platform; darker means more. Column headers show the week's start date; the last column ends on the data cutoff
All platforms combined, sorted by exposure · click a title to open the original



| # | Post | Platform | Published | Exposure | Likes | Comments |
|---|---|---|---|---|---|---|
| 1 | 2026-10-08 | 28.3M | 21K | 156 | ||
| 2 | 2026-10-08 | 28.3M | 21.4K | 191 | ||
| 3 | 2026-10-16 | 11.2M | 311 | 7 | ||
| 4 | 2026-10-21 | 5.1M | 403 | 15 | ||
| 5 | 2026-10-11 | 4.2M | 4.1K | 18 | ||
| 6 | 2026-10-15 | 3.9M | 1.7K | 20 | ||
| 7 | 2026-10-15 | 3.3M | 90 | 1 | ||
| 8 | 2026-10-22 | 2.8M | 15.9K | 220 | ||
| 9 | 2026-10-16 | 2.6M | 10.8K | 148 | ||
| 10 | 2026-10-13 | 2.5M | 39.4K | 520 |
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