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POCO
About the brandwww.po.co
About the brand
POCO originates from the Xiaomi ecosystem and primarily targets young users who value processing performance, gaming experience, and price. The brand focuses on smartphones and expands into overseas markets through a streamlined product portfolio and global online channels. Its software, supply chain, and after-sales services are linked to Xiaomi, and social media research should identify it as an independent brand with regional accounts.
- Official site
- www.po.co ↗
- Founded
- 2018
- Headquarters
- Shenzhen, China (brand team, historical disclosure)
- Official accounts
Exposure2.9M
Followers9.3M
Engagement1.83%
Active weeks5 wk
Viral content share8.41%
Exposure by platform
X carries 54.62% of exposure
31-day exposure, by platform
- X
- 54.62%
- 29.98%
- 13.89%
- YouTube
- 1.51%
Engagement rate by platform
Instagram has the highest engagement at 3.59%
How sticky the same brand's content is on each platform
Score and rank trend
First issue: the trend appears from the next issue
58.2Rank #72
Ways people engaged
Of 53.4K interactions, 91% were likes.
Likes, comments, shares and saves
5-week publishing heatmap
Each cell is the number of posts that week on that platform; darker means more. Column headers show the week's start date; the last column ends on the data cutoff
YouTube
Instagram
Facebook
X
W1 · Oct 1
1
8
8
8
W2 · Oct 8
2
5
5
5
W3 · Oct 15
1
5
5
5
W4 · Oct 22
1
10
10
10
W5 · Oct 29
0
6
6
6
LowHigh
W1Oct 1
W2Oct 8
W3Oct 15
W4Oct 22
W5Oct 29
YouTube
1
2
1
1
0
Instagram
8
5
5
10
6
Facebook
8
5
5
10
6
X
8
5
5
10
6
LowHigh
Top 10 posts by exposure
All platforms combined, sorted by exposure · click a title to open the original
- 1
- 2
- 3
- 4
Stay powered, stay immersed. #POCOC95Pro comes with massive battery, fast charging, and immersive display to be your everyday companion 🚀Facebook2026-10-01Exposure 80.6KLikes 2.8K - 5
- 6
Every move. Every frame. Every moment. ⚡ #POCOX8ProMax keeps everything running at full speed. #PerformanceInstagram2026-10-09Exposure 53.7KLikes 2K - 7
- 8
From wide views to fine details.🔍 #POCOX8ProInstagram2026-10-23Exposure 46KLikes 1.7K - 9
- 10
| # | Post | Platform | Published | Exposure | Likes | Comments |
|---|---|---|---|---|---|---|
| 1 | | 2026-10-30 | 622.5K | 383 | 257 | |
| 2 | | 2026-10-30 | 564.4K | 233 | 24 | |
| 3 | | 2026-10-30 | 123.6K | 2.4K | 1.4K | |
| 4 | | 2026-10-01 | 80.6K | 2.8K | 71 | |
| 5 | | 2026-10-25 | 71.5K | 2.6K | 56 | |
| 6 | | 2026-10-09 | 53.7K | 2K | 35 | |
| 7 | | 2026-10-25 | 52.7K | 1.9K | 60 | |
| 8 | | 2026-10-23 | 46K | 1.7K | 31 | |
| 9 | | 2026-10-25 | 41.8K | 1.5K | 16 | |
| 10 | | 2026-10-27 | 34.9K | 1.3K | 12 |
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