Instagram carries 44.99% of exposure
31-day exposure, by platform
TikTok has the highest engagement at 8.09%
How sticky the same brand's content is on each platform
First issue: the trend appears from the next issue
Of 11.7M interactions, 92% were likes.
Likes, comments, shares and saves
Each cell is the number of posts that week on that platform; darker means more. Column headers show the week's start date; the last column ends on the data cutoff
All platforms combined, sorted by exposure · click a title to open the original








| # | Post | Platform | Published | Exposure | Likes | Comments |
|---|---|---|---|---|---|---|
| 1 | 2026-10-10 | 12.2M | 853.1K | 2.5K | ||
| 2 | 2026-10-26 | 7M | 261K | 1.4K | ||
| 3 | 2026-10-21 | 5M | 185.6K | 807 | ||
| 4 | 2026-10-09 | 4.8M | 177.8K | 1K | ||
| 5 | 2026-10-11 | 3.7M | 351.5K | 679 | ||
| 6 | 2026-10-18 | 3M | 110.9K | 467 | ||
| 7 | 2026-10-14 | 2.8M | 103.6K | 226 | ||
| 8 | 2026-10-28 | 2.5M | 93.5K | 535 | ||
| 9 | 2026-10-26 | 2.4M | 87.3K | 734 | ||
| 10 | 2026-10-14 | 2.3M | 86K | 285 |
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