October 2026

SocialEcho Influence Rankings China Edition · Pan-Entertainment Overseas Brand Rankings

Based on social media data from a common reporting period, these rankings assess entertainment brands in international markets across audience size and growth, content activity, reach, engagement, and popular posts. They offer a view of the brands' social media influence to support brand benchmarking and industry insights.

Data through Oct 31Brands ranked 20Brands tracked 225Platforms 6—Next update Nov 30

Industry Top 20

Score = 6 weighted metrics, normalized within the industry

1
Brawl StarsGame development90.0
Followers
53.3M
Follower growth rate
0.46%
Exposure
112.1M
Engagement
5.27%
Posts
125
Viral share
20.00%
2
iQIYIVideo streaming87.8
Followers
25.9M
Follower growth rate
0.32%
Exposure
228.7M
Engagement
4.86%
Posts
1.2K
Viral share
22.92%
3
Zenless Zone ZeroGame development86.9
Followers
4.4M
Follower growth rate
0.12%
Exposure
99.9M
Engagement
5.51%
Posts
203
Viral share
26.73%
4
Genshin ImpactGame development85.9
Followers
22.8M
Follower growth rate
0.09%
Exposure
200.4M
Engagement
3.79%
Posts
183
Viral share
27.87%
5
Wuthering WavesGame development84.9
Followers
5.2M
Follower growth rate
0.11%
Exposure
54.9M
Engagement
4.15%
Posts
244
Viral share
18.14%
6
Wild RiftGame development84.3
Followers
5.2M
Follower growth rate
0.16%
Exposure
30M
Engagement
3.98%
Posts
133
Viral share
22.56%
7
NetShortShort drama platforms83.1
Followers
12.9M
Follower growth rate
0.31%
Exposure
11.5M
Engagement
4.03%
Posts
297
Viral share
21.69%
8
iDramaShort drama platforms83.0
Followers
7.6M
Follower growth rate
0.84%
Exposure
40.5M
Engagement
3.55%
Posts
378
Viral share
17.20%
9
Honor of KingsGame development82.2
Followers
3.5M
Follower growth rate
0.13%
Exposure
8.4M
Engagement
4.30%
Posts
583
Viral share
22.28%
10
POP MARTDesigner toys81.5
Followers
5.7M
Follower growth rate
0.04%
Exposure
35.6M
Engagement
3.92%
Posts
206
Viral share
36.89%
11
Gossip HarborGame development81.4
Followers
4.7M
Follower growth rate
5.36%
Exposure
18.7M
Engagement
2.90%
Posts
18
Viral share
11.11%
12
YOUKUVideo streaming80.8
Followers
20.5M
Follower growth rate
0.01%
Exposure
82M
Engagement
5.94%
Posts
947
Viral share
29.46%
13
Honkai: Star RailGame development80.7
Followers
7.6M
Follower growth rate
0.05%
Exposure
78.4M
Engagement
3.02%
Posts
113
Viral share
28.32%
14
Reverse: 1999Game development80.0
Followers
934.9K
Follower growth rate
0.23%
Exposure
9.7M
Engagement
4.12%
Posts
192
Viral share
24.08%
15
DramaBoxShort drama platforms79.5
Followers
40.7M
Follower growth rate
0.64%
Exposure
16.2M
Engagement
2.36%
Posts
552
Viral share
17.96%
16
WeTVVideo streaming79.3
Followers
20.8M
Follower growth rate
0.01%
Exposure
51.6M
Engagement
3.96%
Posts
1.2K
Viral share
29.92%
17
Clash of ClansGame development79.1
Followers
57.9M
Follower growth rate
0.02%
Exposure
50.8M
Engagement
3.16%
Posts
237
Viral share
13.79%
18
JOYTOYCollectible models78.8
Followers
387.8K
Follower growth rate
1.64%
Exposure
3.7M
Engagement
4.08%
Posts
238
Viral share
23.53%
19
League of LegendsGame development78.5
Followers
25.4M
Follower growth rate
0.01%
Exposure
193.3M
Engagement
2.67%
Posts
242
Viral share
48.13%
20
ArknightsGame development77.8
Followers
899K
Follower growth rate
0.10%
Exposure
13.9M
Engagement
3.84%
Posts
216
Viral share
16.67%

Industry Top 20
Rank	Brand	Score	Followers	Follower growth rate	Exposure	Engagement	Posts	Viral share
1	Brawl StarsGame development	90.0	53.3M	0.46%	112.1M	5.27%	125	20.00%
2	iQIYIVideo streaming	87.8	25.9M	0.32%	228.7M	4.86%	1.2K	22.92%
3	Zenless Zone ZeroGame development	86.9	4.4M	0.12%	99.9M	5.51%	203	26.73%
4	Genshin ImpactGame development	85.9	22.8M	0.09%	200.4M	3.79%	183	27.87%
5	Wuthering WavesGame development	84.9	5.2M	0.11%	54.9M	4.15%	244	18.14%
6	Wild RiftGame development	84.3	5.2M	0.16%	30M	3.98%	133	22.56%
7	NetShortShort drama platforms	83.1	12.9M	0.31%	11.5M	4.03%	297	21.69%
8	iDramaShort drama platforms	83.0	7.6M	0.84%	40.5M	3.55%	378	17.20%
9	Honor of KingsGame development	82.2	3.5M	0.13%	8.4M	4.30%	583	22.28%
10	POP MARTDesigner toys	81.5	5.7M	0.04%	35.6M	3.92%	206	36.89%
11	Gossip HarborGame development	81.4	4.7M	5.36%	18.7M	2.90%	18	11.11%
12	YOUKUVideo streaming	80.8	20.5M	0.01%	82M	5.94%	947	29.46%
13	Honkai: Star RailGame development	80.7	7.6M	0.05%	78.4M	3.02%	113	28.32%
14	Reverse: 1999Game development	80.0	934.9K	0.23%	9.7M	4.12%	192	24.08%
15	DramaBoxShort drama platforms	79.5	40.7M	0.64%	16.2M	2.36%	552	17.96%
16	WeTVVideo streaming	79.3	20.8M	0.01%	51.6M	3.96%	1.2K	29.92%
17	Clash of ClansGame development	79.1	57.9M	0.02%	50.8M	3.16%	237	13.79%
18	JOYTOYCollectible models	78.8	387.8K	1.64%	3.7M	4.08%	238	23.53%
19	League of LegendsGame development	78.5	25.4M	0.01%	193.3M	2.67%	242	48.13%
20	ArknightsGame development	77.8	899K	0.10%	13.9M	3.84%	216	16.67%

Animation content Film and tv Building puzzles Collectible models Game publishing Game development Performing arts Designer toys Esports events Short drama platforms Social entertainment General games Web fiction Video streaming

Where the industry's exposure lives

Instagram carries 44.69% of exposure

Total exposure across ranked brands, by platform

1.85BTotal exposure

Instagram: 44.69%
YouTube: 18.10%
X: 14.49%
TikTok: 12.22%
Facebook: 10.50%
Threads: 0.00%

Category rankings

How the score works

Audience strength

Audience size: 15%
Follower growth: 20%

Content reach

Content activity: 10%
Content distribution: 25%
Viral potential: 10%

Engagement strength

Engagement performance: 20%

The SocialEcho overseas social media influence score is calculated out of 100 using public data from a brand's main official overseas social media accounts over the past 30 days. Data for the same brand across platforms is aggregated and compared with similar 3C brands. Account coverage is limited to the brand's main global official account (Global/Official) on each included platform, with at most one main account per platform. Regional, country, product-line, dealer and other affiliated accounts are excluded. If a brand has no unified main global account, its main international official account is selected using the brand's website, public platform identifiers and other verifiable information. The score comprises six dimensions: audience size (15%) reflects the brand's existing audience base; follower growth (20%) combines the growth rate and net follower gains to measure audience expansion; content activity (10%) combines publishing volume and consistency to reflect content investment; content distribution (25%) combines total views and median views per post to reflect overall reach and consistent distribution; engagement performance (20%) uses like, comment and share rates to reflect audience approval, discussion and active sharing; viral potential (10%) uses the proportion of viral posts to reflect the brand's ability to consistently produce widely distributed content. Dimension scores are combined using these weights to produce the brand's final overseas social media influence score.

Methodology →

Disclaimer

These rankings and related content are provided solely for industry research and reference on trends and do not constitute investment or business advice. Due to factors including public information sources, platform statistical rules and data updates, the data may be delayed, incomplete, revised or subject to individual discrepancies. SocialEcho makes no guarantee of its absolute accuracy, completeness, timeliness or continued availability and reserves the right to review, correct and update the related content.

Users should exercise independent judgment in conjunction with other information and assume the risks of using these rankings and related data. To the extent permitted by applicable law, SocialEcho shall not be liable for any compensation in connection with investment or business decisions made by users through the use of or reliance on these rankings, related data or analytical results, or for any resulting failed decisions, direct or indirect losses or other consequences.