Flower Knows social media influence data · New Retail Overseas Brand Rankings China Edition · SocialEcho Influence Rankings

Exposure14.2M

Followers4.4M

Engagement3.32%

Active weeks5 wk

Viral content share26.39%

Exposure by platform

Instagram carries 67.54% of exposure

31-day exposure, by platform

Instagram: 67.54%
TikTok: 31.23%
YouTube: 1.23%

Engagement rate by platform

YouTube has the highest engagement at 8.30%

How sticky the same brand's content is on each platform

Score and rank trend

First issue: the trend appears from the next issue

77.5Rank #11

Ways people engaged

Of 479.6K interactions, 96% were likes.

Likes, comments, shares and saves

5-week publishing heatmap

Each cell is the number of posts that week on that platform; darker means more. Column headers show the week's start date; the last column ends on the data cutoff

YouTube

TikTok

Instagram

Facebook

W1 · Oct 1

W2 · Oct 8

W3 · Oct 15

W4 · Oct 22

W5 · Oct 29

LowHigh

W1Oct 1

W2Oct 8

W3Oct 15

W4Oct 22

W5Oct 29

YouTube

TikTok

Instagram

Facebook

LowHigh

Top 10 posts by exposure

All platforms combined, sorted by exposure · click a title to open the original

Top 10 posts by exposure
#	Post	Published	Exposure	Likes	Comments
1	Getting the vanity ready for its winter era. 🩵❄️#flowerknows#SnowBallet#flowerknowsmakeup#makeup#unboxing	2026-10-01	956.1K	7.4K	75
2	luna.bnl takes us into a little fairytale in Shanghai. 🎀✨ Ten years of dreams and beauty have led us to this magical place. Our Shanghai Global Flagship Store is now officially open, ready to welcome you into a world where fairytales feel a little closer. 🩷🏰 Come wander through our dreamy little world, discover every enchanting detail, and make memories of your own. No reservation needed — your fairytale awaits! 🦢💕	2026-10-14	840.4K	31.5K	71
3	POV: Flower Knows made your everyday essentials a little prettier! 💗 Meet the little keepsakes we made for our 10th anniversary: 🪞 Vanity Mirror — 2 colors 🎀 Paddle Brush — 2 colors 📱 Phone Charm — 3 designs #flowerknows#10thanniversary#makeup#keepsake#gifts	2026-10-05	727.7K	3.5K	40
4	What a lovely beginning to our Shanghai fairytale! 🎀✨ Our soft opening was filled with so many beautiful moments, and we’re so grateful to everyone who came to celebrate Flower Knows’ 10th anniversary with us. 💗 The fairytale continues! Our Shanghai Global Flagship Store is now officially open, and no reservation is needed to visit. We can’t wait to welcome you back for more fun, surprises, and little treasures waiting to be discovered. 🩰🎁 📍 520 Middle Huaihai Road, Huangpu District, Shanghai 🕙 Daily, 10 AM–10 PM Come visit us and make more fairytale memories together! ❄️🦢 #flowerknows #10thanniversary #shanghai #popup	2026-10-13	691.1K	25.8K	114
5	Blue eyeshadow lovers, this one's for you. 🩵🫶#flowerknows #SnowBallet #flowerknowsmakeup#makeup#blueeyeshadow#eyeshadowpalette#wintervibes	2026-10-17	643.7K	10.2K	47
6	A little blue moment for the vanity. 🩵❄️ Snow Ballet makes a pretty good excuse to switch up your usual shades and add a little sparkle. ✨ - Our 10th anniversary fairytale is unfolding in Shanghai. 🎀 Come celebrate with us at our global flagship — check our Story to RSVP for your visit! 💗 #flowerknows #SnowBallet #wintervibes❄️ #blueaesthetics #girlythings	2026-10-06	636.1K	23.7K	84
7	Every collection has its characters, its chapters, and little moments that stay with us. 🎀✨ For 10 years, you’ve been part of our story — through every collection, every dream, and every moment we’ve brought to life. Thank you for making this journey so special. 🎨: sea_pall - Here’s to the next chapter, unfolding in Shanghai. Check our Story to RSVP for your visit to our global flagship. 💗 #flowerknows #10thanniversary #makeup	2026-10-03	577.9K	21.3K	205
8	10 years, so many magical moments and you’ve been creating countless and more.🎀✨ As we celebrate this special milestone, we‘d like to say thank you for every like, every comment, every order, every unboxing, and every little moment you’ve shared with Flower Knows. 💗 Now, it’s our turn to send a little something your way. 💝 We’re giving 5 winners a 10th Anniversary Accessories Collection, featuring: 🪞 Vanity Mirror ×1 🎀 Paddle Brush ×1 📱 Phone Charm ×1 Colors will be randomly assigned. THE WAIT IS OVER 🎊 Here are our 5 giveaway winners!! 🥳✨ Please DM us your details to claim your prize. 🎁 chloe.bear.clay linda.manninen myfloweryoongi laoruguitamarquez_64 whatsonkenziesmind A huge thank you to everyone who joined! 🫶🏻 #flowerknows #10thanniversary #makeup	2026-10-02	571.8K	16.5K	2.5K
9	POV: you found a tiny starflake that turns into a seriously sparkly highlighter. 🦢❄️ Meet the Highlighter Charm from Snow Ballet, available in 01 Crystal Blue and 02 Crystal Pink. Finely milled, silky on the skin, with a sparkling finish that catches the light with every move. Which shade would you wear? 👀✨ - We’re celebrating 10 years of Flower Knows with a special anniversary flagship in Shanghai. 🎀 Coming by? Check our Story to RSVP for your visit. 💗 #flowerknows #SnowBallet #makeup #bagcharm #highlighter	2026-10-04	471.6K	17.6K	66
10	A little sweetness for the most wonderful time of the year. 🧸🤎 Meet the Flower Knows 2026 Christmas Advent Calendar, wrapped in cozy caramel tones and filled with little treasures to make the countdown to Christmas even more magical. 🎁✨ Inside, you’ll discover: 🎀 Full-size beauty favorites 🪞 Christmas Hand Mirror 🍮 Christmas Solid Perfume Charm Let the holiday countdown begin on October 31 at flowerknows.co! 🍪 #flowerknows #makeup #adventcalendar #flowerknowsadventcalendar #holidayseason	2026-10-28	442.9K	16.4K	132

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Flower Knows

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