October 2026

SocialEcho Influence Rankings China Edition · New Retail Overseas Brand Rankings

Based on social media data from a common reporting period, these rankings assess new retail brands in international markets across audience size and growth, content activity, reach, engagement, and popular posts. They offer a view of the brands' social media influence to support brand benchmarking and industry insights.

Data through Oct 31Brands ranked 20Brands tracked 200Platforms 6—Next update Nov 30

Industry Top 20

Score = 6 weighted metrics, normalized within the industry

1
MINISOGeneral retail85.2
Followers
11M
Follower growth rate
0.57%
Exposure
10.7M
Engagement
3.69%
Posts
89
Viral share
29.21%
2
TemuGeneral retail81.8
Followers
31.2M
Follower growth rate
0.26%
Exposure
22.3M
Engagement
3.20%
Posts
264
Viral share
16.02%
3
GANCUBEToys and cultural products81.5
Followers
374.4K
Follower growth rate
0.62%
Exposure
4.3M
Engagement
3.48%
Posts
121
Viral share
34.71%
4
AvidloveApparel and footwear81.4
Followers
832.8K
Follower growth rate
0.34%
Exposure
5.1M
Engagement
3.51%
Posts
169
Viral share
31.55%
5
MomcozyBaby and pet81.4
Followers
2.3M
Follower growth rate
0.69%
Exposure
8.2M
Engagement
2.16%
Posts
159
Viral share
35.90%
6
SHEINGeneral retail81.3
Followers
99.6M
Follower growth rate
0.06%
Exposure
59.3M
Engagement
3.72%
Posts
433
Viral share
35.46%
7
EkouaerApparel and footwear80.6
Followers
1.7M
Follower growth rate
0.90%
Exposure
4.6M
Engagement
3.30%
Posts
209
Viral share
27.27%
8
POP MARTToys and cultural products79.6
Followers
3M
Follower growth rate
0.08%
Exposure
34.2M
Engagement
3.72%
Posts
156
Viral share
34.62%
9
SongmontBags and accessories79.3
Followers
814.4K
Follower growth rate
0.64%
Exposure
1.6M
Engagement
3.30%
Posts
95
Viral share
32.63%
10
Luvme HairBeauty and personal care78.2
Followers
2.9M
Follower growth rate
0.15%
Exposure
5M
Engagement
3.40%
Posts
206
Viral share
17.33%
11
Flower KnowsBeauty and personal care77.5
Followers
4.4M
Follower growth rate
0.10%
Exposure
14.2M
Engagement
3.32%
Posts
72
Viral share
26.39%
12
JudydollBeauty and personal care75.9
Followers
403.4K
Follower growth rate
0.28%
Exposure
2.1M
Engagement
2.88%
Posts
82
Viral share
23.17%
13
BlokeesToys and cultural products75.9
Followers
1M
Follower growth rate
0.10%
Exposure
1.4M
Engagement
3.26%
Posts
145
Viral share
30.34%
14
Kaleidos MakeupBeauty and personal care75.7
Followers
898.5K
Follower growth rate
0.20%
Exposure
22.5M
Engagement
3.74%
Posts
156
Viral share
22.08%
15
AzazieApparel and footwear75.6
Followers
1.2M
Follower growth rate
0.10%
Exposure
1.9M
Engagement
2.98%
Posts
165
Viral share
33.54%
16
MEEDENToys and cultural products74.3
Followers
239.5K
Follower growth rate
0.47%
Exposure
2.3M
Engagement
3.67%
Posts
96
Viral share
25.00%
17
ISEE HairBeauty and personal care73.5
Followers
1.9M
Follower growth rate
0.08%
Exposure
2.7M
Engagement
2.39%
Posts
467
Viral share
38.74%
18
COMMENSEApparel and footwear73.2
Followers
2.7M
Follower growth rate
0.17%
Exposure
1.5M
Engagement
3.11%
Posts
149
Viral share
28.86%
19
ICAN CyclingOutdoor sports73.1
Followers
288.4K
Follower growth rate
0.50%
Exposure
2.8M
Engagement
3.73%
Posts
330
Viral share
28.18%
20
AliExpressGeneral retail71.8
Followers
52.7M
Follower growth rate
0.08%
Exposure
917.4K
Engagement
1.21%
Posts
271
Viral share
16.97%

Industry Top 20
Rank	Brand	Score	Followers	Follower growth rate	Exposure	Engagement	Posts	Viral share
1	MINISOGeneral retail	85.2	11M	0.57%	10.7M	3.69%	89	29.21%
2	TemuGeneral retail	81.8	31.2M	0.26%	22.3M	3.20%	264	16.02%
3	GANCUBEToys and cultural products	81.5	374.4K	0.62%	4.3M	3.48%	121	34.71%
4	AvidloveApparel and footwear	81.4	832.8K	0.34%	5.1M	3.51%	169	31.55%
5	MomcozyBaby and pet	81.4	2.3M	0.69%	8.2M	2.16%	159	35.90%
6	SHEINGeneral retail	81.3	99.6M	0.06%	59.3M	3.72%	433	35.46%
7	EkouaerApparel and footwear	80.6	1.7M	0.90%	4.6M	3.30%	209	27.27%
8	POP MARTToys and cultural products	79.6	3M	0.08%	34.2M	3.72%	156	34.62%
9	SongmontBags and accessories	79.3	814.4K	0.64%	1.6M	3.30%	95	32.63%
10	Luvme HairBeauty and personal care	78.2	2.9M	0.15%	5M	3.40%	206	17.33%
11	Flower KnowsBeauty and personal care	77.5	4.4M	0.10%	14.2M	3.32%	72	26.39%
12	JudydollBeauty and personal care	75.9	403.4K	0.28%	2.1M	2.88%	82	23.17%
13	BlokeesToys and cultural products	75.9	1M	0.10%	1.4M	3.26%	145	30.34%
14	Kaleidos MakeupBeauty and personal care	75.7	898.5K	0.20%	22.5M	3.74%	156	22.08%
15	AzazieApparel and footwear	75.6	1.2M	0.10%	1.9M	2.98%	165	33.54%
16	MEEDENToys and cultural products	74.3	239.5K	0.47%	2.3M	3.67%	96	25.00%
17	ISEE HairBeauty and personal care	73.5	1.9M	0.08%	2.7M	2.39%	467	38.74%
18	COMMENSEApparel and footwear	73.2	2.7M	0.17%	1.5M	3.11%	149	28.86%
19	ICAN CyclingOutdoor sports	73.1	288.4K	0.50%	2.8M	3.73%	330	28.18%
20	AliExpressGeneral retail	71.8	52.7M	0.08%	917.4K	1.21%	271	16.97%

Home and living Outdoor sports Apparel and footwear Baby and pet Toys and cultural products Bags and accessories General retail Beauty and personal care Tea and coffee Food and beverages

Where the industry's exposure lives

Instagram carries 67.74% of exposure

Total exposure across ranked brands, by platform

270.3MTotal exposure

Instagram: 67.74%
Facebook: 14.80%
TikTok: 10.83%
YouTube: 6.16%
X: 0.48%
Threads: 0.00%

Category rankings

How the score works

Audience strength

Audience size: 15%
Follower growth: 20%

Content reach

Content activity: 10%
Content distribution: 25%
Viral potential: 10%

Engagement strength

Engagement performance: 20%

The SocialEcho overseas social media influence score is calculated out of 100 using public data from a brand's main official overseas social media accounts over the past 30 days. Data for the same brand across platforms is aggregated and compared with similar 3C brands. Account coverage is limited to the brand's main global official account (Global/Official) on each included platform, with at most one main account per platform. Regional, country, product-line, dealer and other affiliated accounts are excluded. If a brand has no unified main global account, its main international official account is selected using the brand's website, public platform identifiers and other verifiable information. The score comprises six dimensions: audience size (15%) reflects the brand's existing audience base; follower growth (20%) combines the growth rate and net follower gains to measure audience expansion; content activity (10%) combines publishing volume and consistency to reflect content investment; content distribution (25%) combines total views and median views per post to reflect overall reach and consistent distribution; engagement performance (20%) uses like, comment and share rates to reflect audience approval, discussion and active sharing; viral potential (10%) uses the proportion of viral posts to reflect the brand's ability to consistently produce widely distributed content. Dimension scores are combined using these weights to produce the brand's final overseas social media influence score.

Methodology →

Disclaimer

These rankings and related content are provided solely for industry research and reference on trends and do not constitute investment or business advice. Due to factors including public information sources, platform statistical rules and data updates, the data may be delayed, incomplete, revised or subject to individual discrepancies. SocialEcho makes no guarantee of its absolute accuracy, completeness, timeliness or continued availability and reserves the right to review, correct and update the related content.

Users should exercise independent judgment in conjunction with other information and assume the risks of using these rankings and related data. To the extent permitted by applicable law, SocialEcho shall not be liable for any compensation in connection with investment or business decisions made by users through the use of or reliance on these rankings, related data or analytical results, or for any resulting failed decisions, direct or indirect losses or other consequences.