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October 2026
Beauty and personal care Top 10
Scores are normalized within the category and are not directly comparable with the industry ranking. Luvme Hair leads with 78.2, 0.7 points ahead of Flower Knows; this category's exposure is concentrated on Instagram.
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Beauty and personal care Top 10
Arrows vs. previous issue · all page data is public
- 1
- Followers
- 2.9M
- Follower growth rate
- 0.15%
- Exposure
- 5M
- Engagement
- 3.40%
- Posts
- 206
- Viral share
- 17.33%
- 2
- Followers
- 4.4M
- Follower growth rate
- 0.10%
- Exposure
- 14.2M
- Engagement
- 3.32%
- Posts
- 72
- Viral share
- 26.39%
- 3
- Followers
- 403.4K
- Follower growth rate
- 0.28%
- Exposure
- 2.1M
- Engagement
- 2.88%
- Posts
- 82
- Viral share
- 23.17%
- 4
- Followers
- 898.5K
- Follower growth rate
- 0.20%
- Exposure
- 22.5M
- Engagement
- 3.74%
- Posts
- 156
- Viral share
- 22.08%
- 5
- Followers
- 1.9M
- Follower growth rate
- 0.08%
- Exposure
- 2.7M
- Engagement
- 2.39%
- Posts
- 467
- Viral share
- 38.74%
- 6
- Followers
- 2.5M
- Follower growth rate
- 0.03%
- Exposure
- 872.4K
- Engagement
- 3.15%
- Posts
- 256
- Viral share
- 21.03%
- 7
- Followers
- 361.8K
- Follower growth rate
- 0.22%
- Exposure
- 703.3K
- Engagement
- 2.87%
- Posts
- 227
- Viral share
- 11.61%
- 8
- Followers
- 1.8M
- Follower growth rate
- -0.00%
- Exposure
- 420.2K
- Engagement
- 5.09%
- Posts
- 74
- Viral share
- 12.50%
- 9
- Followers
- 132.4K
- Follower growth rate
- 0.07%
- Exposure
- 468.1K
- Engagement
- 3.71%
- Posts
- 45
- Viral share
- 37.78%
- 10
- Followers
- 1.2M
- Follower growth rate
- -0.00%
- Exposure
- 307.5K
- Engagement
- 2.53%
- Posts
- 328
- Viral share
- 20.92%
| Rank | Brand | Score | Platforms | Followers | Follower growth rate | Exposure | Engagement | Posts | Viral share |
|---|---|---|---|---|---|---|---|---|---|
1 |  Luvme HairBeauty and personal care | 78.2 | | 2.9M | 0.15% | 5M | 3.40% | 206 | 17.33% |
2 |  Flower KnowsBeauty and personal care | 77.5 | | 4.4M | 0.10% | 14.2M | 3.32% | 72 | 26.39% |
3 |  JudydollBeauty and personal care | 75.9 | | 403.4K | 0.28% | 2.1M | 2.88% | 82 | 23.17% |
4 |  Kaleidos MakeupBeauty and personal care | 75.7 | | 898.5K | 0.20% | 22.5M | 3.74% | 156 | 22.08% |
5 |  ISEE HairBeauty and personal care | 73.5 | | 1.9M | 0.08% | 2.7M | 2.39% | 467 | 38.74% |
6 |  UNice HairBeauty and personal care | 70.7 | | 2.5M | 0.03% | 872.4K | 3.15% | 256 | 21.03% |
7 |  Hermosa HairBeauty and personal care | 66.9 | | 361.8K | 0.22% | 703.3K | 2.87% | 227 | 11.61% |
8 |  FlorasisBeauty and personal care | 63.1 | | 1.8M | -0.00% | 420.2K | 5.09% | 74 | 12.50% |
9 |  INTO YOUBeauty and personal care | 62.6 | | 132.4K | 0.07% | 468.1K | 3.71% | 45 | 37.78% |
10 |  Beauty Forever HairBeauty and personal care | 58.5 | | 1.2M | -0.00% | 307.5K | 2.53% | 328 | 20.92% |
Brand × platform heatmap
Darker cells mean more posts by this brand on that platform this period; a grey 0 means no posts
YouTube
TikTok
Instagram
Facebook
X
Threads
LowHigh
Exposure share within the category
Kaleidos Makeup carries 44.98% of exposure
Share of 31-day exposure across category brands
Kaleidos Makeup 44.98%Flower Knows 28.37%Luvme Hair 9.98%ISEE Hair 5.48%Judydoll 4.20%UNice Hair 1.75%Hermosa Hair 1.41%INTO YOU 0.94%Florasis 0.84%Beauty Forever Hair 0.62%Other brands 1.44%
Engagement rate by brand
Median engagement 3.15%; 10 brands above it
Interactions / exposure, 31 days