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October 2026
POP MART
Toys and cultural products
Score79.6
New Retail Overseas Brand Rankings rank#8
Toys and cultural products rank#2
About the brandwww.popmart.com
About the brand
泡泡玛特把艺术家角色转化为盲盒、毛绒和收藏玩具，并用门店与主题体验连接粉丝。其海外扩张并非只靠网上销售，东南亚实体店与针对当地市场的角色运营已成为重要组成部分。
- Official site
- www.popmart.com ↗
- Founded
- 2010
- Headquarters
- 北京（首店与主体）
- Official accounts
Exposure34.2M
Followers3M
Engagement3.72%
Active weeks5 wk
Viral content share34.62%
Exposure by platform
Instagram carries 93.38% of exposure
31-day exposure, by platform
- 93.38%
- 3.48%
- X
- 3.14%
Engagement rate by platform
Instagram has the highest engagement at 3.75%
How sticky the same brand's content is on each platform
Score and rank trend
First issue: the trend appears from the next issue
79.6Rank #8
Ways people engaged
Of 1.3M interactions, 98% were likes.
Likes, comments, shares and saves
5-week publishing heatmap
Each cell is the number of posts that week on that platform; darker means more. Column headers show the week's start date; the last column ends on the data cutoff
Instagram
Facebook
X
W1 · Oct 1
5
5
1
W2 · Oct 8
15
12
3
W3 · Oct 15
17
17
10
W4 · Oct 22
22
19
12
W5 · Oct 29
9
7
2
LowHigh
W1Oct 1
W2Oct 8
W3Oct 15
W4Oct 22
W5Oct 29
Instagram
5
15
17
22
9
Facebook
5
12
17
19
7
X
1
3
10
12
2
LowHigh
Top 10 posts by exposure
All platforms combined, sorted by exposure · click a title to open the original
- 1
Psst... Baby Molly’s off on her own fairytale adventure! 👀 𝐁𝐀𝐁𝐘 𝐌𝐎𝐋𝐋𝐘 𝐃𝐢𝐬𝐧𝐞𝐲 𝐏𝐫𝐢𝐧𝐜𝐞𝐬𝐬 𝐒𝐞𝐫𝐢𝐞𝐬 𝐌𝐈𝐍𝐈 𝐀𝐜𝐭𝐢𝐨𝐧 𝐅𝐢𝐠𝐮𝐫𝐞 𝐑𝐞𝐥𝐞𝐚𝐬𝐞 𝐝𝐚𝐭𝐞: 𝐎𝐜𝐭.𝟑𝟎𝐭𝐡.𝟐𝟎𝟐𝟔 To determine the local release time, please refer to the local POP MART account or channel in each respective country or region. #POPMART #babymolly #disney #princess #actionfigureInstagram2026-10-24Exposure 4.3MLikes 159.1K - 2
Straight from the Hirono press… 🗞️ #popmart #hirono #harrypotter #arttoy #dailyprophetInstagram2026-10-10Exposure 1.8MLikes 66.4K - 3
- 4
Once upon a time, every fairytale began with a little dream. ✨ #POPMART #babymolly #disney #princess #comingsoonInstagram2026-10-21Exposure 1.6MLikes 60.7K - 5
Wait… why does this cat look so familiar? 👀 𝐓𝐇𝐄 𝐌𝐎𝐍𝐒𝐓𝐄𝐑𝐒 𝐂𝐀𝐓 𝐌𝐎𝐃𝐄 𝐎𝐍 𝐒𝐄𝐑𝐈𝐄𝐒 - 𝐕𝐢𝐧𝐲𝐥 𝐏𝐥𝐮𝐬𝐡 𝐏𝐞𝐧𝐝𝐚𝐧𝐭 𝐁𝐥𝐢𝐧𝐝 𝐁𝐨𝐱 𝐑𝐞𝐥𝐞𝐚𝐬𝐞 𝐝𝐚𝐭𝐞: 𝐎𝐜𝐭.𝟏𝟔𝐭𝐡.𝟐𝟎𝟐𝟔 To determine the local release time, please refer to the local POP MART account or channel in each respective country or region. #popmart #labubu #themonsters #catmodeon #plushInstagram2026-10-09Exposure 1.3MLikes 47.6K - 6
For a little while, let the world fade away and get lost in the ride. 🎠🌙 𝐂𝐑𝐘𝐁𝐀𝐁𝐘 𝐂𝐫𝐲𝐢𝐧𝐠 𝐑𝐨𝐮𝐧𝐝 𝐧 𝐑𝐨𝐮𝐧𝐝 𝐒𝐞𝐫𝐢𝐞𝐬 - 𝐕𝐢𝐧𝐲𝐥 𝐏𝐥𝐮𝐬𝐡 𝐏𝐞𝐧𝐝𝐚𝐧𝐭 𝐁𝐥𝐢𝐧𝐝 𝐁𝐨𝐱 𝐑𝐞𝐥𝐞𝐚𝐬𝐞 𝐝𝐚𝐭𝐞: 𝐎𝐜𝐭.𝟐𝟑𝐫𝐝.𝟐𝟎𝟐𝟔 To determine the local release time, please refer to the local POP MART account or channel in each respective country or region. #popmart #crybaby #roundnround #tears #plushInstagram2026-10-16Exposure 1MLikes 38.7K - 7
Just the right amount of Angry Molly. 𝐀𝐧𝐠𝐫𝐲 𝐌𝐨𝐥𝐥𝐲 [𝐏𝐋𝐀𝐘] 𝐃𝐢𝐬𝐧𝐞𝐲 𝐏𝐫𝐢𝐧𝐜𝐞𝐬𝐬 𝐒𝐞𝐫𝐢𝐞𝐬 𝐏𝐥𝐮𝐬𝐡 𝐏𝐞𝐧𝐝𝐚𝐧𝐭 𝐑𝐞𝐥𝐞𝐚𝐬𝐞 𝐝𝐚𝐭𝐞: 𝐎𝐜𝐭.𝟑𝟎𝐭𝐡.𝟐𝟎𝟐𝟔 To determine the local release time, please refer to the local POP MART account or channel in each respective country or region. #POPMART #angrymolly #disney #princess #plushInstagram2026-10-23Exposure 924.5KLikes 34.5K - 8
Caught in the shadows… for now. Coming soon… #POPMART #peachriot #kpopdemonhunters #comingsoon #arttoyInstagram2026-10-19Exposure 873.7KLikes 32.4K - 9
One little Meow, and the house is theirs. 🐱🐾 #popmart #labubu #themonsters #catmodeonInstagram2026-10-07Exposure 832.1KLikes 30.3K - 10
Stepping into the spotlight, in their own way. #POPMART #peachriot #kpopdemonhunters #comingsoon #arttoyInstagram2026-10-22Exposure 761.6KLikes 28.5K
| # | Post | Platform | Published | Exposure | Likes | Comments |
|---|---|---|---|---|---|---|
| 1 | | 2026-10-24 | 4.3M | 159.1K | 726 | |
| 2 | | 2026-10-10 | 1.8M | 66.4K | 184 | |
| 3 | | 2026-10-30 | 1.7M | 64K | 674 | |
| 4 | | 2026-10-21 | 1.6M | 60.7K | 272 | |
| 5 | | 2026-10-09 | 1.3M | 47.6K | 360 | |
| 6 | | 2026-10-16 | 1M | 38.7K | 107 | |
| 7 | | 2026-10-23 | 924.5K | 34.5K | 128 | |
| 8 | | 2026-10-19 | 873.7K | 32.4K | 245 | |
| 9 | | 2026-10-07 | 832.1K | 30.3K | 477 | |
| 10 | | 2026-10-22 | 761.6K | 28.5K | 78 |
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