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October 2026
Toys and cultural products Top 10
Scores are normalized within the category and are not directly comparable with the industry ranking. GANCUBE leads with 81.5, 1.9 points ahead of POP MART; this category's exposure is concentrated on Instagram.
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Toys and cultural products Top 10
Arrows vs. previous issue · all page data is public
- 1
- Followers
- 374.4K
- Follower growth rate
- 0.62%
- Exposure
- 4.3M
- Engagement
- 3.48%
- Posts
- 121
- Viral share
- 34.71%
- 2
- Followers
- 3M
- Follower growth rate
- 0.08%
- Exposure
- 34.2M
- Engagement
- 3.72%
- Posts
- 156
- Viral share
- 34.62%
- 3
- Followers
- 1M
- Follower growth rate
- 0.10%
- Exposure
- 1.4M
- Engagement
- 3.26%
- Posts
- 145
- Viral share
- 30.34%
- 4
- Followers
- 239.5K
- Follower growth rate
- 0.47%
- Exposure
- 2.3M
- Engagement
- 3.67%
- Posts
- 96
- Viral share
- 25.00%
- 5
- Followers
- 788.8K
- Follower growth rate
- 0.26%
- Exposure
- 753.8K
- Engagement
- 3.69%
- Posts
- 43
- Viral share
- 14.29%
- 6
- Followers
- 2.9M
- Follower growth rate
- 0.02%
- Exposure
- 593.2K
- Engagement
- 3.87%
- Posts
- 19
- Viral share
- 26.32%
- 7
- Followers
- 291.2K
- Follower growth rate
- 0.25%
- Exposure
- 368.6K
- Engagement
- 3.68%
- Posts
- 78
- Viral share
- 19.23%
- 8
- Followers
- 948.1K
- Follower growth rate
- 0.04%
- Exposure
- 653.2K
- Engagement
- 3.58%
- Posts
- 118
- Viral share
- 17.09%
- 9
- Followers
- 271.9K
- Follower growth rate
- 0.29%
- Exposure
- 169.6K
- Engagement
- 3.46%
- Posts
- 51
- Viral share
- 23.53%
- 10
- Followers
- 27.2K
- Follower growth rate
- 2.89%
- Exposure
- 328.4K
- Engagement
- 3.33%
- Posts
- 61
- Viral share
- 25.42%
| Rank | Brand | Score | Platforms | Followers | Follower growth rate | Exposure | Engagement | Posts | Viral share |
|---|---|---|---|---|---|---|---|---|---|
1 |  GANCUBEToys and cultural products | 81.5 | | 374.4K | 0.62% | 4.3M | 3.48% | 121 | 34.71% |
2 |  POP MARTToys and cultural products | 79.6 | | 3M | 0.08% | 34.2M | 3.72% | 156 | 34.62% |
3 |  BlokeesToys and cultural products | 75.9 | | 1M | 0.10% | 1.4M | 3.26% | 145 | 30.34% |
4 |  MEEDENToys and cultural products | 74.3 | | 239.5K | 0.47% | 2.3M | 3.67% | 96 | 25.00% |
5 |  OhuhuToys and cultural products | 70.1 | | 788.8K | 0.26% | 753.8K | 3.69% | 43 | 14.29% |
6 |  DeliToys and cultural products | 69.4 | | 2.9M | 0.02% | 593.2K | 3.87% | 19 | 26.32% |
7 |  ROKRToys and cultural products | 68.7 | | 291.2K | 0.25% | 368.6K | 3.68% | 78 | 19.23% |
8 |  RolifeToys and cultural products | 68.3 | | 948.1K | 0.04% | 653.2K | 3.58% | 118 | 17.09% |
9 |  LUMIBRICKSToys and cultural products | 67.8 | | 271.9K | 0.29% | 169.6K | 3.46% | 51 | 23.53% |
10 |  FunismToys and cultural products | 66.0 | | 27.2K | 2.89% | 328.4K | 3.33% | 61 | 25.42% |
Brand × platform heatmap
Darker cells mean more posts by this brand on that platform this period; a grey 0 means no posts
Exposure share within the category
POP MART carries 71.68% of exposure
Share of 31-day exposure across category brands
POP MART 71.68%GANCUBE 9.03%MEEDEN 4.89%Blokees 2.85%QiYi（奇艺） 2.30%Ohuhu 1.58%Rolife 1.37%TOP TOY 1.25%Deli 1.24%Tonecheer 0.93%Other brands 2.88%
Engagement rate by brand
Median engagement 3.56%; 12 brands above it
Interactions / exposure, 31 days