Hot Toys social media influence data · Pan-Entertainment Overseas Brand Rankings China Edition · SocialEcho Influence Rankings

Exposure10.3M

Followers2M

Engagement3.67%

Active weeks5 wk

Viral content share18.75%

Exposure by platform

Instagram carries 85.96% of exposure

31-day exposure, by platform

Instagram: 85.96%
Facebook: 14.04%

Engagement rate by platform

Instagram has the highest engagement at 3.73%

How sticky the same brand's content is on each platform

Score and rank trend

First issue: the trend appears from the next issue

77.1Rank #24

Ways people engaged

Of 378.1K interactions, 97% were likes.

Likes, comments, shares and saves

5-week publishing heatmap

Each cell is the number of posts that week on that platform; darker means more. Column headers show the week's start date; the last column ends on the data cutoff

Instagram

Facebook

Threads

W1 · Oct 1

W2 · Oct 8

W3 · Oct 15

W4 · Oct 22

W5 · Oct 29

LowHigh

W1Oct 1

W2Oct 8

W3Oct 15

W4Oct 22

W5Oct 29

Instagram

Facebook

Threads

LowHigh

Top 10 posts by exposure

All platforms combined, sorted by exposure · click a title to open the original

Top 10 posts by exposure
#	Post	Published	Exposure	Likes	Comments
1	【Avengers: Doomsday - 1/6th scale Victor Von Doom Collectible Figure [Hot Toys Exclusive] Blogger Photos】 “All of you have lived stolen lives. Now you must give them back.” – Victor Von Doom Ahead of the highly anticipated film release, Hot Toys is taking the lead with our first official product release from the Avengers: Doomsday collection! Today, Hot Toys is thrilled to unveil the blogger photos of the exclusive 1/6th scale Victor Von Doom Collectible Figure, capturing him cloaked for a journey beyond borders. This figure features a newly crafted helmeted head with separate rolling eyeballs to capture his calculated gaze. Unlike his armored attire, this version showcases a tailored ensemble designed for travel and movement without sacrificing regal authority. It includes a dark green tunic, belt with a rectangular buckle, pants, long boots, and a dark green hooded cloak textured with a hexagonal pattern. The cloak features bendable wire for dynamic posing, secured by a magnetic silver-colored clasp and a metal chain. Doom’s command is brought to life with multiple interchangeable hands alongside specialized accessories, including translucent green colored flame effects and a pair of hands surrounded by translucent green and black krackle effects, depicting Doom channeling formidable mystic power. A specially designed figure stand with dual interchangeable display poles completes the set. Available in a limited quantity of 3,000 units in selected markets, do not miss the chance to welcome the ruler of Latveria into your Avengers: Doomsday collection! #VictorVonDoom #AvengersDoomsday #MarvelStudios #HotToysCollectibles #BloggerPhotos	2026-10-02	1.4M	50.4K	247
2	【Avengers: Doomsday - Sentinel Jumbo Sofvi Figure】 Standing as one of the most formidable and iconic mechanized threats in Marvel history, the towering Sentinels are ready to unleash devastation on the big screen in Marvel Studios’ upcoming Avengers: Doomsday. Today, Hot Toys is thrilled to announce the Sentinel Jumbo Sofvi Figure, expanding the Sofvi Masterpiece Series lineup — which focuses on high-quality vinyl figures with unique artisanal charm. Constructed from vinyl material, the figure merges the bold appeal of Sofvi figures with intricate detailing and premium paint applications in a striking metallic purple and gray color scheme. The newly developed head sculpt features an intimidating LED light-up function in the eyes, offering switchable green and orange lights to recreate the Sentinel’s active scanning and extermination modes. For more display options, the figure comes with interchangeable face plates and chest plates, allowing collectors to swap between a clean, regular look and a battle-damaged appearance. Furthermore, the face plate can be removed entirely to expose the inner mechanical details beneath. Standing at a colossal 60cm tall, this figure features 18 points of articulation across the head, upper arms, elbows, wrists, chest, thighs, and knees. It also comes with six interchangeable hands, including clenched fists, opened hands, and energy-blast-firing hands — giving collectors the ability to capture Sentinel’s menacing stances and hero-crushing scenes. Additionally, the set includes a Doctor Doom miniature figure posed with his arms open and paired with a rocky terrain-themed miniature base to recreate the scene where he raises the Sentinels from the ground. Towering, destructive, and packed with display options, the Sentinel Jumbo Sofvi Figure is an absolute must-have centerpiece for your Avengers: Doomsday collection! Pre-order now to unleash the mutant hunters. #Sentinel #AvengersDoomsday #MarvelStudios #HotToysCollectibles #JumboSofvi	2026-10-28	1.3M	49.1K	284
3	【Avengers: Doomsday - 1/6th scale Steve Rogers Collectible Figure】 “Hey, pal.” – Steve Rogers After returning the Infinity Stones and finally sharing that long-promised dance with Peggy Carter, Steve Rogers believed he had closed the final chapter of his journey. Yet, destiny rarely lets a true soldier rest. When a terrifying new danger threatens worlds across the multiverse, Steve has no choice but to answer the call once again. Today, Hot Toys is delighted to announce the 1/6th scale Steve Rogers Collectible Figure from the highly anticipated blockbuster Avengers: Doomsday! Meticulously crafted based on the appearance of Chris Evans as Steve Rogers, the figure features a newly developed head sculpt with separate rolling eyeballs, realistic skin textures, detailed beard, and sculpted mid-length brushed-back brown hair. To enhance realism, the muscular body comes equipped with four pieces of interchangeable silicone arms — including a pair of fully seamless arms (pre-posed in fist and Mjølnir-holding gestures) and a pair compatible with the eight interchangeable hands. Furthermore, every left hand features his wedding ring, serving as a reminder of the hard-earned life he fought so dearly to protect. Featuring a charcoal brown jacket, black T-shirt, olive brown pants, black belt, and black shoes. Still undeniably worthy to wield the hammer, the figure comes with Thor’s cracked Mjølnir that features an LED light-up function and a translucent blue lightning effect for fans to recreate iconic moments. Furthermore, a Special Edition available in selected markets will offer an exclusive life-size metal ring as a commemorative collector’s item. Don’t miss the chance to reunite with Earth’s greatest hero. Pre-order and add Steve Rogers to your Doomsday collection today! #SteveRogers #AvengersDoomsday #MarvelStudios #HotToysCollectibles #SixthScale	2026-10-02	1.1M	39.2K	824
4	【Avengers: Doomsday - 1/6th scale Beast Collectible Figure】 As the multiverse is on the brink of catastrophic incursions, the most brilliant minds and protectors across realities must unite. Among the legendary X-Men lineup arriving to face the ultimate reckoning is the erudite yet formidable Dr. Hank McCoy — better known as Beast. To celebrate his return in Marvel Studios’ upcoming blockbuster Avengers: Doomsday, Hot Toys is thrilled to announce the 1/6th scale Beast Collectible Figure. Masterfully crafted based on the likeness of Kelsey Grammer as Beast, this figure comes with a newly developed head sculpt featuring separate rolling eyeballs and captures his distinguished expression, detailed skin textures, and facial hair. To enhance realism, his swept-back blue hair is implanted using premium wool material. To recreate Beast’s imposing mutant physique, the figure’s newly developed specialized body stands approximately 32.5 cm tall and is heightened with soft, lifelike fiber material hair across his torso and limbs to bring his beastly nature to life. He comes dressed in a pair of dark blue pants with vibrant yellow accents and a yellow belt finished with the iconic X-Men logo on the buckle, inspired by classic mutant heritage. A wide variety of interchangeable hands, including fists, claw gestures, and grabbing gesture hands, ensures collectors can recreate his savage combat stances. The figure is completed with a specially designed figure stand featuring the Avengers: Doomsday logo and character nameplate. Pre-order now to welcome the brilliant, blue-furred mutant hero to your Avengers: Doomsday collection! #Beast #AvengersDoomsday #MarvelStudios #HotToysCollectibles #SixthScale	2026-10-14	603.7K	22.3K	208
5	【Star Wars: Revenge of the Sith™ - 1/6th scale Anakin Skywalker™ Collectible Figure Blogger Photos】 In Star Wars: Revenge of the Sith, the tale of Anakin Skywalker reaches its tragic climax on the volcanic planet of Mustafar, where his friendship with Obi-Wan Kenobi shatters into flames. It’s a pivotal moment that marks Anakin’s final descent into Darth Vader, making this a deeply emotional and iconic chapter in Star Wars history. Today, Hot Toys is delighted to share the blogger photos of the 1/6th scale Anakin Skywalker™ Collectible Figure — a stunning tribute to Hayden Christensen’s portrayal of the character. Crafted with exacting detail, the figure features a newly developed head sculpt with two pairs of interchangeable separate rolling eyeballs and two styles of interchangeable fringe sculpts to reflect Anakin’s evolving battle-worn expression. For the first time, collectors can switch between lifelike blue iris eyeballs and Sith yellow iris eyeballs to highlight his dramatic shift toward the dark side. Anakin’s weathered attire reflects his final moments before becoming Vader. The set includes a tabard, outer and inner tunics, a utility belt with lightsaber hilt holder and pouches, a pair of pants, and long boots. It also comes with nine interchangeable hands, featuring fists, relaxed hands, lightsaber-holding hands, and multiple Force-using gesture hands — enabling dynamic recreations of key scenes. A lightsaber hilt and an LED-lit lightsaber hilt illuminate his inner conflict, coming with various interchangeable red and blue lightsaber blades to reimagine his final duel or transformation. Complementing the figure is a diorama figure base styled after Mustafar, featuring a panning droid with articulated arms and lava effects, perfectly capturing the setting’s molten intensity. Enjoy the blogger photos as this figure brings to life a chilling yet heartbreaking portrayal of the Chosen One’s fall and the beginnings of Darth Vader. #AnakinSkywalker #StarWars #RevengeoftheSith #HotToysCollectibles #BloggerPhotos	2026-10-27	535.6K	19.9K	135
6	In loving memory of a legend. Today, we say goodbye to Sir Patrick Stewart, whose iconic roles as Captain Picard and Professor X have touched generations of fans. His artistry, wisdom, and kind heart will be deeply missed. Boldly go into the stars. Image source: The New Yorker	2026-10-30	477K	17.8K	101
7	【Spider-Man 3 - 1/6th scale Peter Parker Collectible Figure [Hot Toys Exclusive] Blogger Photos】 “I’m gonna put some dirt in your eye.” – Peter Parker In Spider-Man 3, the extraterrestrial symbiote doesn’t just amplify Peter Parker’s powers, but it completely transforms his personality. Overcome by the alien’s dark influence, Peter’s attitude shifts to a rebellious “I missed the part where that’s my problem” energy, trading his modest, everyday look for a sharp, all-black look. Strutting down the streets of New York City, this fiercely confident version of Peter delivered some of the most highly talked-about moments in superhero cinema, crowned by his unforgettable, eccentric sidewalk dance. Today, Hot Toys is delighted to share the blogger photos of the 1/6th scale Peter Parker Collectible Figure from Spider-Man 3. Based on the screen appearance of Tobey Maguire as Peter Parker, this figure features a finely crafted head sculpt equipped with separate rolling eyeballs. Highlighting his edgy aesthetic, the figure comes dressed in an all-black tailored costume, including suit jacket, shirt, pants, socks, and shoes. To enhance display options, the shirt’s placket area features a magnetic function, allowing collectors to open the shirt to reveal the textured black and silver Spider-Man suit top underneath, and easily snap it back together. A variety of interchangeable hands allow fans to pose him in his famous web-shooting poses and signature dance moves. To recreate the moments when the alien entity begins to take over, the figure also includes attachable symbiote effects. The set is rounded out with two strings of spider web effects, a black and silver Spider-Man mask, and a specially designed figure stand. This release will be available in a limited quantity of 2,500 units in selected markets. Enjoy the blogger photos and don't miss out on this exclusive Peter Parker figure! #PeterParker #SpiderMan3 #Marvel #HotToysCollectibles #BloggerPhotos	2026-10-02	397.3K	14.7K	133
8	【Marvel Comics - 1/6th scale Superior Iron Man (Infamous Neon Version) Collectible Figure [Hot Toys Exclusive] Blogger Photos】 What if the unparalleled genius of Tony Stark took on a darker, more sovereign edge? The revolutionary Endo-Sym armor undergoes a breathtaking transformation from its gleaming silver to an incredibly sleek, dark aesthetic. Today, Hot Toys is excited to share the blogger photos of the exclusive 1/6th scale Superior Iron Man (Infamous Neon Version) Collectible Figure, inspired by Marvel Comics. The Infamous Neon special color scheme is in a stunning black with a glossy metal-like electroplated finish. A highlight of this piece is its USB-powered LED light-up system — a vibrant neon green light illuminates through the helmet, Arc Reactor, abdomen, repulsors, and the striking technological lines cascading down the arms and legs, perfectly contrasting against the black finish. The masterfully crafted figure is constructed with diecast materials, boasting intricate mechanical details, articulated air flaps on the back, and a removable chest plate to reveal the inner workings of the armor. To capture his commanding gestures and combat readiness, it comes with multiple interchangeable hands, including options with fully articulated fingers. Furthermore, this release includes a pair of black-colored liquid smart-metal effects that can be attached to the forearms to emphasize the shape-shifting, biological nature of the armor. The set is completed with a specially designed black and green colored figure stand with an LED light-up function. This figure is an exclusive release limited to 2,500 units in selected markets. Take a closer look at the stunning blogger photos and do not miss the chance to add this figure that channels an infamous energy and radiates an imposing aura to your Marvel display! #SuperiorIronMan #InfamousNeonVersion #MarvelComics #HotToysCollectibles #BloggerPhotos	2026-10-02	378.2K	14.1K	69
9	【Avengers: Doomsday - 1/6th scale Beast Collectible Figure (Deluxe Version)】 With realities colliding and the fate of the multiverse hanging in the balance, Earth’s mightiest heroes and mutantkind’s greatest champions must stand together. Answering the call to battle is Dr. Hank McCoy — the intellectual powerhouse and fierce warrior famously known as Beast. Marking his grand entrance into Marvel Studios’ upcoming blockbuster Avengers: Doomsday, Hot Toys is thrilled to announce the Deluxe Version of the 1/6th scale Beast Collectible Figure. Meticulously crafted to reflect Kelsey Grammer’s portrayal, the figure features a newly developed head sculpt featuring separate rolling eyeballs, complemented by detailed skin textures and facial hair. To push realism even further, his swept-back blue hair is implanted using premium wool material. Built to showcase his mutant stature, the figure’s newly developed specialized body stands approximately 32.5 cm tall and is layered with soft fiber hair across the torso and limbs, evoking his beastly presence. He is outfitted in a pair of dark blue pants detailed with bold yellow trims and a yellow belt emblazoned with the X-Men logo on the buckle, a nod to his classic look in the comics. An array of interchangeable hands allows collectors to pose Beast in combat stances. Taking this release to another level, the Deluxe Version exclusively includes a battle-damaged Sentinel head diorama base. Detailed with exposed mechanical cabling, scorched armor, green flame effects, and USB-powered LED light-up eyes, this set-piece sets the stage for a dramatic scene of Beast dominating mutantkind’s most feared mutant-hunting robot. Secure the Deluxe Version now and bring the mutant powerhouse to your Avengers: Doomsday collection! #Beast #AvengersDoomsday #MarvelStudios #HotToysCollectibles #DeluxeVersion	2026-10-14	354.3K	13.2K	71
10	Mutant entity detected. Subject terminated. The Sentinels will soon rise in Marvel Studios’ Avengers: Doomsday. Prepare for the full reveal of the Sentinel Jumbo Sofvi Figure. #Sentinel #AvengersDoomsday #MarvelStudios #HotToysCollectibles #Sofvi	2026-10-28	304.7K	11.3K	85

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