October 2026

Collectible models Top 10

Scores are normalized within the category and are not directly comparable with the industry ranking. JOYTOY leads with 78.8, 1.7 points ahead of Hot Toys; this category's exposure is concentrated on Instagram.

Data through Oct 31Brands in category 29Next update Nov 30

Collectible models Top 10

Arrows vs. previous issue · all page data is public

1
JOYTOYCollectible models78.8
Followers
387.8K
Follower growth rate
1.64%
Exposure
3.7M
Engagement
4.08%
Posts
238
Viral share
23.53%
2
Hot ToysCollectible models77.1
Followers
2M
Follower growth rate
0.11%
Exposure
10.3M
Engagement
3.67%
Posts
48
Viral share
18.75%
3
threezeroCollectible models73.7
Followers
252.8K
Follower growth rate
0.36%
Exposure
1.4M
Engagement
3.52%
Posts
83
Viral share
31.71%
4
HIYA ToysCollectible models73.4
Followers
146.6K
Follower growth rate
0.53%
Exposure
1.5M
Engagement
3.73%
Posts
33
Viral share
24.24%
5
INARTCollectible models72.3
Followers
161K
Follower growth rate
0.45%
Exposure
627.2K
Engagement
3.70%
Posts
42
Viral share
26.19%
6
RolifeCollectible models67.8
Followers
948.1K
Follower growth rate
0.04%
Exposure
653.2K
Engagement
3.58%
Posts
118
Viral share
17.09%
7
Queen StudiosCollectible models63.0
Followers
229.3K
Follower growth rate
0.10%
Exposure
149.1K
Engagement
3.56%
Posts
12
Viral share
25.00%
8
Storm CollectiblesCollectible models62.0
Followers
162K
Follower growth rate
0.05%
Exposure
734.7K
Engagement
3.65%
Posts
14
Viral share
42.86%
9
TINYCollectible models61.9
Followers
137.5K
Follower growth rate
0.07%
Exposure
462.2K
Engagement
3.63%
Posts
142
Viral share
16.90%
10
YOLOPARKCollectible models61.3
Followers
130.4K
Follower growth rate
0.04%
Exposure
340.1K
Engagement
3.33%
Posts
84
Viral share
20.24%

Collectible models Top 10
Rank	Brand	Score	Followers	Follower growth rate	Exposure	Engagement	Posts	Viral share
1	JOYTOYCollectible models	78.8	387.8K	1.64%	3.7M	4.08%	238	23.53%
2	Hot ToysCollectible models	77.1	2M	0.11%	10.3M	3.67%	48	18.75%
3	threezeroCollectible models	73.7	252.8K	0.36%	1.4M	3.52%	83	31.71%
4	HIYA ToysCollectible models	73.4	146.6K	0.53%	1.5M	3.73%	33	24.24%
5	INARTCollectible models	72.3	161K	0.45%	627.2K	3.70%	42	26.19%
6	RolifeCollectible models	67.8	948.1K	0.04%	653.2K	3.58%	118	17.09%
7	Queen StudiosCollectible models	63.0	229.3K	0.10%	149.1K	3.56%	12	25.00%
8	Storm CollectiblesCollectible models	62.0	162K	0.05%	734.7K	3.65%	14	42.86%
9	TINYCollectible models	61.9	137.5K	0.07%	462.2K	3.63%	142	16.90%
10	YOLOPARKCollectible models	61.3	130.4K	0.04%	340.1K	3.33%	84	20.24%

Animation content Film and tv Building puzzles Collectible models Game publishing Game development Performing arts Designer toys Esports events Short drama platforms Social entertainment General games Web fiction Video streaming

Brand × platform heatmap

Darker cells mean more posts by this brand on that platform this period; a grey 0 means no posts

YouTube

TikTok

Instagram

Facebook

Threads

LowHigh

Exposure share within the category

Hot Toys carries 46.20% of exposure

Share of 31-day exposure across category brands

Hot Toys 46.20%JOYTOY 16.64%HIYA Toys 6.72%threezero 6.12%Storm Collectibles 3.29%Rolife 2.93%INART 2.81%POP RACE 2.80%POSE+ 2.75%Flame Toys 2.60%Other brands 7.14%

Engagement rate by brand

Median engagement 3.48%; 14 brands above it

Interactions / exposure, 31 days

Full ranking data

Every Pan-Entertainment Overseas Brand Rankings brand this issue (beyond the Top 20), 19 metrics, weekly series and viral post lists, delivered as Excel.

Category rankings

How the score works

Audience strength

Audience size: 15%
Follower growth: 20%

Content reach

Content activity: 10%
Content distribution: 25%
Viral potential: 10%

Engagement strength

Engagement performance: 20%

The SocialEcho overseas social media influence score is calculated out of 100 using public data from a brand's main official overseas social media accounts over the past 30 days. Data for the same brand across platforms is aggregated and compared with similar 3C brands. Account coverage is limited to the brand's main global official account (Global/Official) on each included platform, with at most one main account per platform. Regional, country, product-line, dealer and other affiliated accounts are excluded. If a brand has no unified main global account, its main international official account is selected using the brand's website, public platform identifiers and other verifiable information. The score comprises six dimensions: audience size (15%) reflects the brand's existing audience base; follower growth (20%) combines the growth rate and net follower gains to measure audience expansion; content activity (10%) combines publishing volume and consistency to reflect content investment; content distribution (25%) combines total views and median views per post to reflect overall reach and consistent distribution; engagement performance (20%) uses like, comment and share rates to reflect audience approval, discussion and active sharing; viral potential (10%) uses the proportion of viral posts to reflect the brand's ability to consistently produce widely distributed content. Dimension scores are combined using these weights to produce the brand's final overseas social media influence score.

Methodology →

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Collectible models Top 10

Collectible models Top 10

Brand × platform heatmap

Exposure share within the category

Engagement rate by brand