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October 2026
JOYTOY
Collectible models
Score78.8
Pan-Entertainment Overseas Brand Rankings rank#18
Collectible models rank#1
About the brandwww.joytoy.com
About the brand
JOYTOY由科幻机甲和可动人偶切入，把原画、建模、结构研发与生产串联起来。其品牌并非泛玩具零售商，而是围绕动画、影视及游戏IP开发收藏模型，并由统一设计制造体系向全球发行。
- Official site
- www.joytoy.com ↗
- Founded
- 2015
- Headquarters
- 待核
- Official accounts
Exposure3.7M
Followers387.8K
Engagement4.08%
Active weeks5 wk
Viral content share23.53%
Exposure by platform
Instagram carries 66.36% of exposure
31-day exposure, by platform
- 66.36%
- X
- 12.02%
- 9.87%
- YouTube
- 6.94%
- TikTok
- 4.81%
Engagement rate by platform
TikTok has the highest engagement at 13.25%
How sticky the same brand's content is on each platform
Score and rank trend
First issue: the trend appears from the next issue
78.8Rank #18
Ways people engaged
Of 155.1K interactions, 93% were likes.
Likes, comments, shares and saves
5-week publishing heatmap
Each cell is the number of posts that week on that platform; darker means more. Column headers show the week's start date; the last column ends on the data cutoff
YouTube
TikTok
Instagram
Facebook
X
W1 · Oct 1
6
10
9
9
9
W2 · Oct 8
6
9
13
13
13
W3 · Oct 15
5
8
12
12
13
W4 · Oct 22
10
11
13
13
16
W5 · Oct 29
4
8
5
5
6
LowHigh
W1Oct 1
W2Oct 8
W3Oct 15
W4Oct 22
W5Oct 29
YouTube
6
6
5
10
4
TikTok
10
9
8
11
8
Instagram
9
13
12
13
5
Facebook
9
13
12
13
5
X
9
13
13
16
6
LowHigh
Top 10 posts by exposure
All platforms combined, sorted by exposure · click a title to open the original
- 1
- 2
Death Guard Typhus #warhammer40k #warhammercommunity #warhammer #joytoy #toyphotography #toy #toyphoto #actionfigure #actionfigures #joytoyactionfiguresInstagram2026-10-28Exposure 173.2KLikes 6.3K - 3
- 4
Word Bearers Kor Phaeron #warhammer30k #warhammercommunity #warhammer #joytoy #toyphotography #toy #toyphoto #actionfigure #actionfigures #joytoyactionfigureInstagram2026-10-14Exposure 158.2KLikes 5.8K - 5
- 6
Alpha Legion Chaos Lord #warhammer40k #warhammercommunity #warhammer #joytoy #toyphotography #toy #toyphoto #actionfigure #actionfigures #joytoyactionfiguresInstagram2026-10-21Exposure 103.3KLikes 3.8K - 7
Black Legion Chaos Lord #warhammer40k #warhammercommunity #warhammer #joytoy #toyphotography #toy #toyphoto #actionfigure #actionfigures #joytoyactionfiguresInstagram2026-10-21Exposure 94.9KLikes 3.5K - 8
Iron Hands MKVI Tactical Sergeant #warhammer30k #warhammercommunity #warhammer #joytoy #toyphotography #toy #toyphoto #actionfigure #actionfigures #joytoyactionfigureInstagram2026-10-14Exposure 87.9KLikes 3.2K - 9
- 10
Endless war. Endless plague. #warhammer40k #warhammercommunity #warhammer #joytoy #toyphotography #toy #toyphoto #actionfigure #actionfigures #joytoyactionfiguresInstagram2026-10-20Exposure 81.9KLikes 3.1K
| # | Post | Platform | Published | Exposure | Likes | Comments |
|---|---|---|---|---|---|---|
| 1 | | 2026-10-01 | 396.4K | 14.3K | 304 | |
| 2 | | 2026-10-28 | 173.2K | 6.3K | 98 | |
| 3 | | 2026-10-01 | 163.1K | 5.7K | 210 | |
| 4 | | 2026-10-14 | 158.2K | 5.8K | 96 | |
| 5 | | 2026-10-01 | 121.5K | 4.4K | 76 | |
| 6 | | 2026-10-21 | 103.3K | 3.8K | 44 | |
| 7 | | 2026-10-21 | 94.9K | 3.5K | 35 | |
| 8 | | 2026-10-14 | 87.9K | 3.2K | 68 | |
| 9 | | 2026-10-01 | 82.1K | 2.4K | 28 | |
| 10 | | 2026-10-20 | 81.9K | 3.1K | 10 |
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