MINISO social media influence data · New Retail Overseas Brand Rankings China Edition · SocialEcho Influence Rankings

Exposure10.7M

Followers11M

Engagement3.69%

Active weeks5 wk

Viral content share29.21%

Exposure by platform

Instagram carries 91.41% of exposure

31-day exposure, by platform

Instagram: 91.41%
Facebook: 8.59%

Engagement rate by platform

Instagram has the highest engagement at 3.74%

How sticky the same brand's content is on each platform

Score and rank trend

First issue: the trend appears from the next issue

85.2Rank #1

Ways people engaged

Of 395.2K interactions, 98% were likes.

Likes, comments, shares and saves

5-week publishing heatmap

Each cell is the number of posts that week on that platform; darker means more. Column headers show the week's start date; the last column ends on the data cutoff

Instagram

Facebook

Threads

W1 · Oct 1

W2 · Oct 8

W3 · Oct 15

W4 · Oct 22

W5 · Oct 29

LowHigh

W1Oct 1

W2Oct 8

W3Oct 15

W4Oct 22

W5Oct 29

Instagram

Facebook

Threads

LowHigh

Top 10 posts by exposure

All platforms combined, sorted by exposure · click a title to open the original

Top 10 posts by exposure
#	Post	Published	Exposure	Likes	Comments
1	Take the ninja spirit wherever you go. 🍥💙 These collectible keychains are the perfect finishing touch for every anime fan. ✨ 🔥 Bring home your favorite ninja today! 🎁 EXCLUSIVE gifts are ONLY available on opening day! Check our stories for details and join fan groups to learn more! 🇨🇦 Canada 📍 Square One, Mississauga, ON 📅 OCT 10, 2026 📍 CF Polo Park, Winnipeg, MB 📅 NOV 07, 2026 📍 CF Eaton Centre · Toronto, ON 📅 NOV 27, 2026 📍 Galeries D’Anjou, Montreal, QC 📅 NOV 27, 2026 #MINISO #NARUTO #HolidayWishland #MINISOCanada #SuperMINISO #MINISOLAND	2026-10-01	1.4M	51K	293
2	❄️Enjoy a Cozy Winter with CHIIKAWA! 💙✨ New Arrival \| CHIIKAWA Blue & White Tales Collection ☁️🧣 🧸 CHIIKAWA is dressed in brand-new winter looks, bringing all the cozy winter vibes! ❄️🤍 ☃️ This season, let CHIIKAWA keep you cozy and warm all winter long. 💙✨ 📍 CF Polo Park, Winnipeg, MB 📅 November 07, 2026 ✨ Next stops on YOYO's Wish Journey: 📍 CF Eaton Centre · Toronto, ON 📅 November 27, 2026 📍 Galeries D'Anjou, Montreal, QC 📅 November 27, 2026 #MINISO #CHIIKAWA #MINISOCanada #HolidayWishland #superminiso	2026-10-28	939.6K	35.2K	45
3	Cloud-soft cuteness has arrived! ☁️💙✨ Cinnamoroll sweetness meets Bubbles’ bubbly energy. Hello Kitty and Friends x The Powerpuff Girls collection will be released on 1st October, 2026 in MINISO stores in selected markets. powerpuffgirls 🎀 Add these cuties to your collection today! 🇮🇩 Indonesia 📍MINISO FRIENDS, Lippo Mall Puri, Jakarta 📅 October 10, 2026 📍 SUPER MINISO, Pondok Indah Mall 5, Jakarta 📅 October 17, 2026 #MINISO #hellokittyandfriends #SanrioxPowerpuffGirls #thepowerpuffgirls #cartoonnetwork	2026-10-20	680.2K	25.5K	45
4	Fluffy friends and tiny paw charms take center stage in the Mofusand Fluffy Friends Collection.🐾🐱💖 Fluffy faces, tiny details and endless cat-titude make these collectibles impossible to resist 💕 🎀 Collect them all and build your own Mofusand world! Mofusand Fluffy Friends Collection is coming soon! *Product availability may vary by regions and stores. #MINISO #Mofusand	2026-10-17	664.6K	24.7K	133
5	🎁✨ CHIIKAWA’s Surprise Gift Adventure Is On Its Way! Unbox the Joy! 🆕 New Arrival \| CHIIKAWA Gift Moments Collection 🎄 Winter surprises are all wrapped and ready! ✨ 🎁 Little CHIIKAWA friends are hiding inside delicate gift boxes, waiting to be unboxed and bring a little extra joy to your winter. 🧸💕 🎀✨ Unbox your surprise and make this winter a little more adorable! 📍 CF Polo Park, Winnipeg, MB 📅 November 07, 2026 📍 Square One, Mississauga, ON 📅 October 10, 2026 ✨ Next stops on YOYO’s Wish Journey: 📍 CF Eaton Centre · Toronto, ON 📅 November 27, 2026 📍 Galeries D’Anjou, Montreal, QC 📅 November 27, 2026 #MINISO #CHIIKAWA #MINISOCanada #HolidayWishland #superminiso	2026-10-14	639K	23.9K	73
6	When cute meets attitude!🖤💚✨ A playful mix of mischievous charm and super-powered energy from Kuromi and Buttercup. Hello Kitty and Friends x The Powerpuff Girls collection will be released on 1st October, 2026 in MINISO stores in selected markets. powerpuffgirls 💥 Pick your favorites and let them steal the spotlight! 🇮🇩 Indonesia 📍MINISO FRIENDS, Lippo Mall Puri, Jakarta 📅 Starting October 10, 2026 📍 SUPER MINISO, Pondok Indah Mall 5, Jakarta 📅 Starting October 17, 2026 #MINISO #hellokittyandfriends #SanrioxPowerpuffGirls #thepowerpuffgirls #cartoonnetwork #Makeyowish #MINISOIndonesia #MINISOFriends #MINISOLAND	2026-10-16	597.4K	22.4K	45
7	Your daily routine deserves a ninja upgrade. 🍥💙 Stay hydrated, stay covered, and show off your favorite NARUTO designs wherever you go. ⚡ Upgrade your everyday with ninja style! 🇨🇦 Canada 📍 Square One, Mississauga, ON 📅 OCT 10, 2026 📍 CF Polo Park, Winnipeg, MB 📅 NOV 07, 2026 📍 CF Eaton Centre · Toronto, ON 📅 NOV 27, 2026 📍 Galeries D’Anjou, Montreal, QC 📅 NOV 27, 2026 #MINISO #NARUTO #HolidayWishland #MINISOCanada #SuperMINISO #MINISOLAND	2026-10-13	588.5K	21.5K	335
8	🎁✨ A little winter surprise is waiting to be discovered! 🆕 New Arrival \| CHIIKAWA Gift Moments Collection 🎄 Wrapped in festive charm, each little friend is ready to make your winter feel extra special. ✨ 🧸💕 Open the box, meet your surprise, and add a touch of cuteness to every cozy moment. 🎀✨ Unwrap the joy and make this winter even sweeter! 📍 CF Polo Park, Winnipeg, MB 📅 November 07, 2026 📍 Square One, Mississauga, ON 📅 Starting October 10, 2026 ✨ Next stops on YOYO’s Wish Journey: 📍 CF Eaton Centre · Toronto, ON 📅 November 27, 2026 📍 Galeries D’Anjou, Montreal, QC 📅 November 27, 2026 #MINISO #CHIIKAWA #MINISOCanada #HolidayWishland #superminiso	2026-10-17	532.7K	19.9K	64
9	GIVEAWAY \| Close your eyes and set sail into dreamland! 🌙⛵✨ When night falls, the Sanrio friends board their magical cruise, floating through pastel clouds and sailing past shimmering stars… ☁️⭐Whether it’s Hello Kitty steering the ship or Cinnamoroll catching stardust, every stop on this Dream Cruise brings a touch of pure magic! And now, this enchanting journey is docking right here in our community! ✨Which Sanrio friend will you sail away with into dreamland? 👀💖 🎁 GIVEAWAY PRIZES 8 lucky winners will each receive: 1× MINISO x Sanrio Dream Cruise Series 🌙✨ 👇 𝐇𝐎𝗪 𝐓𝐎 𝐉𝐎𝐈𝐍 👇 1️⃣ Follow miniso.official 2️⃣ Like this post ❤️ 3️⃣ Click the link in our bio to join our Discord 🔗 4️⃣ Go to the giveaways channel and follow the steps 📅 Deadline: October 19, 2026 🌙 The night is soft, the stars are bright—come join our dreamy voyage tonight! ⛵✨ #miniso #minisofans #blindbox #giveaway	2026-10-08	372.6K	13.8K	131
10	🇨🇦🎉 What an incredible opening day at Canada’s first SUPER MINISO! 💖The excitement was real as fans showed up in full force to celebrate the opening of Canada’s first SUPER MINISO at Square One! So many fans came together to celebrate our new MINISO experience, discover fan-favourite IPs like Naruto, Stitch, YOYO and more — plus special gifts to make the shopping experience even sweeter! 🧸🎁 A big thank-you to every fan who stopped by, shared the excitement, and made this opening unforgettable. 🫶 ⭐️ Next stop, here we come! Follow YOYO’s Wish Journey across Canada and stay tuned for what’s next. 💫 📍 CF Polo Park, Winnipeg, MB 📅 November 07, 2026 📍 CF Eaton Centre · Toronto, ON 📅 November 27, 2026 📍 Galeries D’Anjou, Montreal, QC 📅 November 27, 2026 #MINISO #Naruto #stitch #MINISOYOYO #HolidayWishland #MINISOCanada #YOYOWishJourney #SuperMINISO #MINISOSquareOne	2026-10-11	330K	12.2K	85

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MINISO

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