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Facebook carries 57.46% of exposure
31-day exposure, by platform
Instagram has the highest engagement at 3.63%
How sticky the same brand's content is on each platform
First issue: the trend appears from the next issue
Of 718.8K interactions, 93% were likes.
Likes, comments, shares and saves
Each cell is the number of posts that week on that platform; darker means more. Column headers show the week's start date; the last column ends on the data cutoff
All platforms combined, sorted by exposure · click a title to open the original
| # | Post | Platform | Published | Exposure | Likes | Comments |
|---|---|---|---|---|---|---|
| 1 | 2026-10-05 | 2.5M | 80.6K | 250 | ||
| 2 | 2026-10-08 | 2M | 71.2K | 164 | ||
| 3 | 2026-10-10 | 1.2M | 40K | 360 | ||
| 4 | 2026-10-15 | 754.5K | 24.4K | 127 | ||
| 5 | 2026-10-17 | 580.8K | 18.6K | 678 | ||
| 6 | 2026-10-28 | 514.9K | 17.3K | 485 | ||
| 7 | 2026-10-17 | 431.7K | 14.3K | 465 | ||
| 8 | 2026-10-20 | 417.9K | 6.7K | 50 | ||
| 9 | 2026-10-02 | 364.9K | 1.2K | 22 | ||
| 10 | 2026-10-11 | 349.8K | 11.7K | 391 |
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