October 2026

Industrial robots Top 10

Scores are normalized within the category and are not directly comparable with the industry ranking. UNITREE leads with 81.6, 1.5 points ahead of ELITE ROBOTS; this category's exposure is concentrated on X.

Data through Oct 31Brands in category 24Next update Nov 30

Industrial robots Top 10

Arrows vs. previous issue · all page data is public

1
UNITREEIndustrial robots81.6
Followers
3.3M
Follower growth rate
2.07%
Exposure
34.1M
Engagement
1.08%
Posts
8
Viral share
25.00%
2
ELITE ROBOTSIndustrial robots80.1
Followers
103.4K
Follower growth rate
2.95%
Exposure
215.5K
Engagement
3.65%
Posts
11
Viral share
27.27%
3
UBTECHIndustrial robots76.3
Followers
240.6K
Follower growth rate
0.22%
Exposure
68.6K
Engagement
2.08%
Posts
20
Viral share
20.00%
4
DOBOTIndustrial robots75.5
Followers
56.1K
Follower growth rate
1.07%
Exposure
22.5K
Engagement
3.14%
Posts
38
Viral share
7.89%
5
KUKAIndustrial robots74.1
Followers
405.5K
Follower growth rate
0.19%
Exposure
229.6K
Engagement
1.17%
Posts
30
Viral share
20.00%
6
FAIRINOIndustrial robots69.5
Followers
211K
Follower growth rate
1.93%
Exposure
3.3K
Engagement
0.72%
Posts
17
Viral share
35.29%
7
ELEPHANT ROBOTICSIndustrial robots66.5
Followers
19.1K
Follower growth rate
0.24%
Exposure
18.7K
Engagement
1.98%
Posts
86
Viral share
2.33%
8
AGILEX ROBOTICSIndustrial robots65.8
Followers
8.7K
Follower growth rate
0.60%
Exposure
14.2K
Engagement
2.48%
Posts
10
Viral share
10.00%
9
CRP ROBOTIndustrial robots59.8
Followers
5.8K
Follower growth rate
0.35%
Exposure
7K
Engagement
1.91%
Posts
11
Viral share
0.00%
10
JAKAIndustrial robots57.1
Followers
139.8K
Follower growth rate
-0.10%
Exposure
34.1K
Engagement
0.49%
Posts
39
Viral share
12.82%

Industrial robots Top 10
Rank	Brand	Score	Followers	Follower growth rate	Exposure	Engagement	Posts	Viral share
1	UNITREEIndustrial robots	81.6	3.3M	2.07%	34.1M	1.08%	8	25.00%
2	ELITE ROBOTSIndustrial robots	80.1	103.4K	2.95%	215.5K	3.65%	11	27.27%
3	UBTECHIndustrial robots	76.3	240.6K	0.22%	68.6K	2.08%	20	20.00%
4	DOBOTIndustrial robots	75.5	56.1K	1.07%	22.5K	3.14%	38	7.89%
5	KUKAIndustrial robots	74.1	405.5K	0.19%	229.6K	1.17%	30	20.00%
6	FAIRINOIndustrial robots	69.5	211K	1.93%	3.3K	0.72%	17	35.29%
7	ELEPHANT ROBOTICSIndustrial robots	66.5	19.1K	0.24%	18.7K	1.98%	86	2.33%
8	AGILEX ROBOTICSIndustrial robots	65.8	8.7K	0.60%	14.2K	2.48%	10	10.00%
9	CRP ROBOTIndustrial robots	59.8	5.8K	0.35%	7K	1.91%	11	0.00%
10	JAKAIndustrial robots	57.1	139.8K	-0.10%	34.1K	0.49%	39	12.82%

Additive manufacturing Industrial control Industrial robots Industrial vision Forming and packaging Cnc machines Smart logistics Laser equipment Electronics equipment

Brand × platform heatmap

Darker cells mean more posts by this brand on that platform this period; a grey 0 means no posts

YouTube

TikTok

Instagram

Facebook

Threads

LowHigh

Exposure share within the category

UNITREE carries 98.16% of exposure

Share of 31-day exposure across category brands

UNITREE 98.16%KUKA 0.66%ELITE ROBOTS 0.62%UBTECH 0.20%JAKA 0.10%DOBOT 0.06%ELEPHANT ROBOTICS 0.05%AGILEX ROBOTICS 0.04%REALMAN 0.03%ROBOTANNO 0.02%Other brands 0.05%

Engagement rate by brand

Median engagement 1.68%; 12 brands above it

Interactions / exposure, 31 days

Full ranking data

Every Smart Manufacturing Overseas Brand Rankings brand this issue (beyond the Top 20), 19 metrics, weekly series and viral post lists, delivered as Excel.

Category rankings

How the score works

Audience strength

Audience size: 15%
Follower growth: 20%

Content reach

Content activity: 10%
Content distribution: 25%
Viral potential: 10%

Engagement strength

Engagement performance: 20%

The SocialEcho overseas social media influence score is calculated out of 100 using public data from a brand's main official overseas social media accounts over the past 30 days. Data for the same brand across platforms is aggregated and compared with similar 3C brands. Account coverage is limited to the brand's main global official account (Global/Official) on each included platform, with at most one main account per platform. Regional, country, product-line, dealer and other affiliated accounts are excluded. If a brand has no unified main global account, its main international official account is selected using the brand's website, public platform identifiers and other verifiable information. The score comprises six dimensions: audience size (15%) reflects the brand's existing audience base; follower growth (20%) combines the growth rate and net follower gains to measure audience expansion; content activity (10%) combines publishing volume and consistency to reflect content investment; content distribution (25%) combines total views and median views per post to reflect overall reach and consistent distribution; engagement performance (20%) uses like, comment and share rates to reflect audience approval, discussion and active sharing; viral potential (10%) uses the proportion of viral posts to reflect the brand's ability to consistently produce widely distributed content. Dimension scores are combined using these weights to produce the brand's final overseas social media influence score.

Methodology →

October 2026

Industrial robots Top 10

Data through Oct 31Brands in category 24Next update Nov 30