X carries 60% of exposure
31-day exposure, by platform
TikTok has the highest engagement at 17.58%
How sticky the same brand's content is on each platform
First issue: the trend appears from the next issue
Of 567.3K interactions, 85% were likes.
Likes, comments, shares and saves
Each cell is the number of posts that week on that platform; darker means more. Column headers show the week's start date; the last column ends on the data cutoff
All platforms combined, sorted by exposure · click a title to open the original










| # | Post | Platform | Published | Exposure | Likes | Comments |
|---|---|---|---|---|---|---|
| 1 | 2026-10-15 | 491.2K | 1.4K | 6 | ||
| 2 | 2026-10-13 | 395.2K | 10.1K | 86 | ||
| 3 | 2026-10-22 | 377.3K | 12.2K | 34 | ||
| 4 | 2026-10-22 | 345.8K | 2.7K | 86 | ||
| 5 | 2026-10-18 | 330.8K | 2.2K | 1 | ||
| 6 | 2026-10-01 | 277.3K | 3.9K | 23 | ||
| 7 | 2026-10-12 | 245.8K | 10.5K | 60 | ||
| 8 | 2026-10-23 | 221.8K | 6.3K | 44 | ||
| 9 | 2026-10-21 | 221.6K | 18.2K | 14 | ||
| 10 | 2026-10-21 | 195.8K | 7.3K | 24 |
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