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October 2026
Zenless Zone Zero
About the brandzenless.hoyoverse.com
About the brand
绝区零把都市生活、动作战斗和街头美术放在同一世界中，以新艾利都各阵营塑造角色故事。其国际传播大量采用音乐、动画短片与版本内容，形成区别于米哈游开放世界作品的品牌表达。
- Official site
- zenless.hoyoverse.com ↗
- Founded
- —
- Headquarters
- 品牌成立地点待核；中国开发/运营背景不等于创立地点
- Official accounts
Exposure99.9M
Followers4.4M
Engagement5.51%
Active weeks5 wk
Viral content share26.73%
Exposure by platform
Instagram carries 41.91% of exposure
31-day exposure, by platform
- 41.91%
- X
- 41.35%
- TikTok
- 11.32%
- 5.42%
Engagement rate by platform
TikTok has the highest engagement at 21.33%
How sticky the same brand's content is on each platform
Score and rank trend
First issue: the trend appears from the next issue
86.9Rank #3
Ways people engaged
Of 6M interactions, 85% were likes.
Likes, comments, shares and saves
5-week publishing heatmap
Each cell is the number of posts that week on that platform; darker means more. Column headers show the week's start date; the last column ends on the data cutoff
TikTok
Instagram
Facebook
X
W1 · Oct 1
2
4
6
7
W2 · Oct 8
8
4
11
23
W3 · Oct 15
10
11
30
32
W4 · Oct 22
7
11
12
14
W5 · Oct 29
1
2
3
5
LowHigh
W1Oct 1
W2Oct 8
W3Oct 15
W4Oct 22
W5Oct 29
TikTok
2
8
10
7
1
Instagram
4
4
11
11
2
Facebook
6
11
30
12
3
X
7
23
32
14
5
LowHigh
Top 10 posts by exposure
All platforms combined, sorted by exposure · click a title to open the original
- 1
Zenless Zone Zero × Honkai: Star Rail Crossover Characters Revealed The Zenless Zone Zero × Honkai: Star Rail crossover officially arrives in Version 3.4! Kafka and Robin are coming to New Eridu to share an unforgettable journey with Proxies everywhere. The show's about to begin!X2026-10-09Exposure 4.3MLikes 127.6K - 2
Agent Record | Kafka #zzzero #zenlesszonezero #Kafka #ZZZxHSRInstagram2026-10-24Exposure 3.7MLikes 137.6K - 3
Agent Record | Sunbringer — See you tomorrow, Sunbringer — https://t.co/FCDV2xI0gAX2026-10-23Exposure 3.3MLikes 68.4K - 4
Preview Showcase - Sunbringer 丨 Zenless Zone Zero Sunbringer will make her official debut in Zenless Zone Zero Version 3.4 as a brand-new Void Hunter and the first-ever Enchainer Agent. What's more, the Zenless Zone Zero × Honkai: Star Rail collab is also on the way. Stay tuned! #zzzero #zenlesszonezero #SunbringerInstagram2026-10-24Exposure 3.2MLikes 115.3K - 5
Phoenix Character Demo - "Do Not Die Challenge" | Zenless Zone Zero "So, that's a wrap on the 5,782nd 'Do Not Die Challenge'!" "Next up, the 5,783rd challenge..." "Looks like... she just completed it..." ▼YouTube https://youtu.be/wHxjO2Ut3Ic #zzzero #zenlesszonezero #PhoenixInstagram2026-10-16Exposure 2.7MLikes 101.6K - 6
- 7
- 8
Agent Record | Sunbringer — See you tomorrow, Sunbringer — #zzzero #zenlesszonezero #SunbringerInstagram2026-10-23Exposure 2.2MLikes 81.8K - 9
Agent Record | Robin #zzzero #zenlesszonezero #Robin #ZZZxHSRInstagram2026-10-24Exposure 2.2MLikes 81.7K - 10
Eldreda Sunbringer #zzzero #zenlesszonezero #SunbringerInstagram2026-10-23Exposure 2.1MLikes 75.6K
| # | Post | Platform | Published | Exposure | Likes | Comments |
|---|---|---|---|---|---|---|
| 1 | | 2026-10-09 | 4.3M | 127.6K | 925 | |
| 2 | | 2026-10-24 | 3.7M | 137.6K | 1.5K | |
| 3 | | 2026-10-23 | 3.3M | 68.4K | 686 | |
| 4 | | 2026-10-24 | 3.2M | 115.3K | 1.8K | |
| 5 | | 2026-10-16 | 2.7M | 101.6K | 737 | |
| 6 | | 2026-10-07 | 2.6M | 57.9K | 445 | |
| 7 | | 2026-10-24 | 2.4M | 90.4K | 387 | |
| 8 | | 2026-10-23 | 2.2M | 81.8K | 1.1K | |
| 9 | | 2026-10-24 | 2.2M | 81.7K | 660 | |
| 10 | | 2026-10-23 | 2.1M | 75.6K | 1.1K |
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