YouTube carries 44.51% of exposure
31-day exposure, by platform
TikTok has the highest engagement at 15.89%
How sticky the same brand's content is on each platform
First issue: the trend appears from the next issue
Of 6.1M interactions, 93% were likes.
Likes, comments, shares and saves
Each cell is the number of posts that week on that platform; darker means more. Column headers show the week's start date; the last column ends on the data cutoff
All platforms combined, sorted by exposure · click a title to open the original










| # | Post | Platform | Published | Exposure | Likes | Comments |
|---|---|---|---|---|---|---|
| 1 | 2026-10-01 | 19.2M | 223.4K | 6.8K | ||
| 2 | 2026-10-19 | 8.3M | 159.7K | 6K | ||
| 3 | 2026-10-15 | 6.3M | 91K | 6.4K | ||
| 4 | 2026-10-26 | 5.4M | 199.4K | 3.1K | ||
| 5 | 2026-10-13 | 4.7M | 91.6K | 5.5K | ||
| 6 | 2026-10-01 | 2.7M | 97.7K | 1.7K | ||
| 7 | 2026-10-19 | 2.6M | 95.9K | 1.7K | ||
| 8 | 2026-10-04 | 2.3M | 27.7K | 3K | ||
| 9 | 2026-10-30 | 2.2M | 82.1K | 1.1K | ||
| 10 | 2026-10-16 | 2.2M | 81.2K | 1.4K |
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