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October 2026
Genshin Impact
About the brandgenshin.hoyoverse.com
About the brand
原神把开放世界探索与元素战斗组合成持续更新的提瓦特冒险，角色、地区与剧情构成长期内容体系。它面向全球同步运营，通过多语言社区、音乐演出和版本发布延伸游戏之外的品牌体验。
- Official site
- genshin.hoyoverse.com ↗
- Founded
- —
- Headquarters
- 品牌成立地点待核；中国开发/运营背景不等于创立地点
- Official accounts
Exposure200.4M
Followers22.8M
Engagement3.79%
Active weeks5 wk
Viral content share27.87%
Exposure by platform
Instagram carries 73.12% of exposure
31-day exposure, by platform
- 73.12%
- X
- 18.18%
- YouTube
- 5.79%
- 2.9%
Engagement rate by platform
YouTube has the highest engagement at 5.33%
How sticky the same brand's content is on each platform
Score and rank trend
First issue: the trend appears from the next issue
85.9Rank #4
Ways people engaged
Of 7.7M interactions, 95% were likes.
Likes, comments, shares and saves
5-week publishing heatmap
Each cell is the number of posts that week on that platform; darker means more. Column headers show the week's start date; the last column ends on the data cutoff
YouTube
Instagram
Facebook
X
W1 · Oct 1
5
5
8
8
W2 · Oct 8
4
7
15
16
W3 · Oct 15
0
3
6
7
W4 · Oct 22
16
16
12
15
W5 · Oct 29
9
11
9
11
LowHigh
W1Oct 1
W2Oct 8
W3Oct 15
W4Oct 22
W5Oct 29
YouTube
5
4
0
16
9
Instagram
5
7
3
16
11
Facebook
8
15
6
12
9
X
8
16
7
15
11
LowHigh
Top 10 posts by exposure
All platforms combined, sorted by exposure · click a title to open the original
- 1
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- 4
- 5
Version 7.2 Trailer (Extract 5) | Genshin Impact #GenshinImpact #GenshinSnezhnaya #NewVersion #TrailerInstagram2026-10-23Exposure 6.3MLikes 231.3K - 6
- 7
- 8
Anomalies #GenshinImpactInstagram2026-10-26Exposure 4.6MLikes 171.8K - 9
🎃 "Trick or treat! So, Lohen, which one do you pick: yummy candy or a Jumpty Dumpty?" 🍬 "... Here's your candy." ✨ "Yay! Mission accomplished!" #GenshinImpact #Lohen #KleeInstagram2026-10-31Exposure 4.6MLikes 170.4K - 10
| # | Post | Platform | Published | Exposure | Likes | Comments |
|---|---|---|---|---|---|---|
| 1 | | 2026-10-04 | 14M | 516.5K | 4.7K | |
| 2 | | 2026-10-13 | 9.7M | 355.9K | 4.2K | |
| 3 | | 2026-10-29 | 7M | 255.9K | 3.8K | |
| 4 | | 2026-10-21 | 6.4M | 237.3K | 2.2K | |
| 5 | | 2026-10-23 | 6.3M | 231.3K | 2.1K | |
| 6 | | 2026-10-31 | 5.3M | 195.2K | 2.7K | |
| 7 | | 2026-10-23 | 4.6M | 171.3K | 1.4K | |
| 8 | | 2026-10-26 | 4.6M | 171.8K | 895 | |
| 9 | | 2026-10-31 | 4.6M | 170.4K | 873 | |
| 10 | | 2026-10-23 | 4.4M | 161.6K | 1.5K |
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