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October 2026
League of Legends
About the brandwww.leagueoflegends.com
About the brand
英雄联盟围绕五人分路对抗形成了长期运营的英雄、皮肤和赛事体系，游戏主频道与职业赛事频道各自服务不同内容需求。它诞生于洛杉矶Riot Games团队，开发商现由腾讯全资持有，仍保留美国起源。
- Official site
- www.leagueoflegends.com ↗
- Founded
- 2009
- Headquarters
- Los Angeles, California, USA (Riot Games)
- Official accounts
Exposure193.3M
Followers25.4M
Engagement2.67%
Active weeks5 wk
Viral content share48.13%
Exposure by platform
YouTube carries 50.73% of exposure
31-day exposure, by platform
- YouTube
- 50.73%
- 37.58%
- X
- 11.69%
Engagement rate by platform
Instagram has the highest engagement at 3.74%
How sticky the same brand's content is on each platform
Score and rank trend
First issue: the trend appears from the next issue
78.5Rank #19
Ways people engaged
Of 5.2M interactions, 94% were likes.
Likes, comments, shares and saves
5-week publishing heatmap
Each cell is the number of posts that week on that platform; darker means more. Column headers show the week's start date; the last column ends on the data cutoff
YouTube
Instagram
X
W1 · Oct 1
4
10
31
W2 · Oct 8
6
10
25
W3 · Oct 15
8
13
69
W4 · Oct 22
11
7
36
W5 · Oct 29
1
2
10
LowHigh
W1Oct 1
W2Oct 8
W3Oct 15
W4Oct 22
W5Oct 29
YouTube
4
6
8
11
1
Instagram
10
10
13
7
2
X
31
25
69
36
10
LowHigh
Top 10 posts by exposure
All platforms combined, sorted by exposure · click a title to open the original
- 1
Know My Name ft. True Damage (Official Music Video) | League of Legends Worlds 2026 AnthemYouTube2026-10-09Exposure 43.4MLikes 338.4K - 2
K/DA - FIRESTARTER ft. MIYEON and SOYEON of i-dle, Sophie Powers, Mimi Webb (Official Music Video)YouTube2026-10-19Exposure 36.1MLikes 934.7K - 3
Your Worlds 2026 Anthem and music video "Know My Name" ft. True Damage is OUT NOW!Instagram2026-10-09Exposure 6.8MLikes 253.7K - 4
Someone's looking to turn up the heat too. The FIRESTARTER Chroma for Music Fan Gragas is available in the Mythic Shop with Patch 26.22.Instagram2026-10-26Exposure 6MLikes 224.7K - 5
on loop 24/7Instagram2026-10-19Exposure 5.3MLikes 195.4K - 6
set your screens on fireInstagram2026-10-19Exposure 4.5MLikes 168.6K - 7
when your eyes deceive you sir_noway4uInstagram2026-10-16Exposure 4.4MLikes 164.3K - 8
Their fire cannot be contained. K/DA FIRESTARTER Ahri, Evelynn, and Kai’sa are available on Patch 26.22. She’s got fire in her veins. K/DA Firestarter Akali is available as a Mythic Variant on Patch 26.22. Unrivaled on stage and on the Rift. K/DA Hitmaker Evelynn is available as a Mythic Variant on Patch 26.22.Instagram2026-10-20Exposure 4.4MLikes 162.8K - 9
K/DA – FIRESTARTER – Official Choreography Video | League of LegendsYouTube2026-10-21Exposure 3.2MLikes 78.5K - 10
Got us begging for water.Instagram2026-10-21Exposure 2.8MLikes 103.7K
| # | Post | Platform | Published | Exposure | Likes | Comments |
|---|---|---|---|---|---|---|
| 1 | | 2026-10-09 | 43.4M | 338.4K | 17.2K | |
| 2 | | 2026-10-19 | 36.1M | 934.7K | 33.4K | |
| 3 | | 2026-10-09 | 6.8M | 253.7K | 1.5K | |
| 4 | | 2026-10-26 | 6M | 224.7K | 897 | |
| 5 | | 2026-10-19 | 5.3M | 195.4K | 1.6K | |
| 6 | | 2026-10-19 | 4.5M | 168.6K | 513 | |
| 7 | | 2026-10-16 | 4.4M | 164.3K | 707 | |
| 8 | | 2026-10-20 | 4.4M | 162.8K | 675 | |
| 9 | | 2026-10-21 | 3.2M | 78.5K | 1.6K | |
| 10 | | 2026-10-21 | 2.8M | 103.7K | 185 |
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