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Scores are normalized within the category and are not directly comparable with the industry ranking. TCL leads with 61.0, 3.1 points ahead of Wanbo; this category's exposure is concentrated on YouTube.
Arrows vs. previous issue · all page data is public
| Rank | Brand | Score | Platforms | Followers | Follower growth rate | Exposure | Engagement | Active weeks | Viral share |
|---|---|---|---|---|---|---|---|---|---|
1 | TCLDisplays | 61.0 | 5.9M | 0.01% | 5.3M | 1.43% | 5 wk | 29.93% | |
2 | WanboDisplays | 57.9 | 457.4K | 1.37% | 37.2K | 2.92% | 5 wk | 18.18% | |
3 | HKCDisplays | 44.2 | 27 | 8.00% | 8.4K | 2.21% | 5 wk | 29.03% | |
4 | XGIMIDisplays | 44.1 | 202.9K | 0.18% | 56K | 2.80% | 5 wk | 6.67% | |
5 | HisenseDisplays | 43.0 | 4.2M | -0.01% | 26.8K | 3.63% | 5 wk | 3.85% | |
6 | KTCDisplays | 39.0 | 30.1K | 0.42% | 9.3K | 1.71% | 5 wk | 5.88% | |
7 | DangbeiDisplays | 35.6 | 41.8K | -0.16% | 27.5K | 3.79% | 5 wk | 31.37% | |
8 | INNOCNDisplays | 32.6 | 25K | 0.24% | 3.8K | 1.40% | 4 wk | 17.65% | |
9 | JMGODisplays | 30.8 | 15.3K | 0.14% | 12.2K | 3.47% | 5 wk | 5.56% | |
10 | KOORUIDisplays | 23.6 | 40.3K | -0.27% | 8.1K | 2.64% | 5 wk | 12.20% |
Darker cells mean more posts by this brand on that platform this period; a grey 0 means no posts
TCL carries 96.54% of exposure
Share of 30-day exposure across category brands
Median engagement 2.71%; 6 brands above it
Interactions / exposure, 30 days