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September 2026 · Category ranking
Smart home Top 10
Scores are normalized within the category and are not directly comparable with the industry ranking. ECOVACS leads with 66.4, 6.6 points ahead of EZVIZ; this category's exposure is concentrated on TikTok.
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Smart home Top 10
Arrows vs. previous issue · all page data is public
- 1
- Followers
- 2M
- Follower growth rate
- 0.44%
- Exposure
- 6M
- Engagement
- 0.23%
- Active weeks
- 4 wk
- Viral share
- 26.87%
- 2
EZVIZSmart home59.8- Followers
- 418K
- Follower growth rate
- 0.39%
- Exposure
- 10.5M
- Engagement
- 0.08%
- Active weeks
- 5 wk
- Viral share
- 22.92%
- 3
GoveeSmart home59.5- Followers
- 1M
- Follower growth rate
- 0.12%
- Exposure
- 5.2M
- Engagement
- 0.54%
- Active weeks
- 5 wk
- Viral share
- 26.19%
- 4
DreameSmart home58.8- Followers
- 528.7K
- Follower growth rate
- 0.18%
- Exposure
- 394.3K
- Engagement
- 3.10%
- Active weeks
- 5 wk
- Viral share
- 22.45%
- 5
IMOUSmart home56.7- Followers
- 706.4K
- Follower growth rate
- 0.13%
- Exposure
- 45.2K
- Engagement
- 3.33%
- Active weeks
- 5 wk
- Viral share
- 20.00%
- 6
- Followers
- —
- Follower growth rate
- —
- Exposure
- 1.9M
- Engagement
- 0.54%
- Active weeks
- 5 wk
- Viral share
- 26.45%
- 7
SONOFFSmart home55.2- Followers
- 83.1K
- Follower growth rate
- 0.68%
- Exposure
- 323.2K
- Engagement
- 2.04%
- Active weeks
- 5 wk
- Viral share
- 21.26%
- 8
NarwalSmart home55.1- Followers
- 428.3K
- Follower growth rate
- 0.24%
- Exposure
- 885.2K
- Engagement
- 2.45%
- Active weeks
- 5 wk
- Viral share
- 12.82%
- 9
AqaraSmart home54.1- Followers
- 152.8K
- Follower growth rate
- 0.19%
- Exposure
- 516.2K
- Engagement
- 2.52%
- Active weeks
- 5 wk
- Viral share
- 18.69%
- 10
- Followers
- 335.8K
- Follower growth rate
- 0.33%
- Exposure
- 151.2K
- Engagement
- 1.86%
- Active weeks
- 5 wk
- Viral share
- 10.00%
| Rank | Brand | Score | Platforms | Followers | Follower growth rate | Exposure | Engagement | Active weeks | Viral share |
|---|---|---|---|---|---|---|---|---|---|
1 |  ECOVACSSmart home | 66.4 | | 2M | 0.44% | 6M | 0.23% | 4 wk | 26.87% |
2 | EZVIZSmart home | 59.8 | | 418K | 0.39% | 10.5M | 0.08% | 5 wk | 22.92% |
3 | GoveeSmart home | 59.5 | | 1M | 0.12% | 5.2M | 0.54% | 5 wk | 26.19% |
4 | DreameSmart home | 58.8 | | 528.7K | 0.18% | 394.3K | 3.10% | 5 wk | 22.45% |
5 | IMOUSmart home | 56.7 | | 706.4K | 0.13% | 45.2K | 3.33% | 5 wk | 20.00% |
6 |  RoborockSmart home | 56.3 | | — | — | 1.9M | 0.54% | 5 wk | 26.45% |
7 | SONOFFSmart home | 55.2 | | 83.1K | 0.68% | 323.2K | 2.04% | 5 wk | 21.26% |
8 | NarwalSmart home | 55.1 | | 428.3K | 0.24% | 885.2K | 2.45% | 5 wk | 12.82% |
9 | AqaraSmart home | 54.1 | | 152.8K | 0.19% | 516.2K | 2.52% | 5 wk | 18.69% |
10 |  ReolinkSmart home | 53.3 | | 335.8K | 0.33% | 151.2K | 1.86% | 5 wk | 10.00% |
Brand × platform heatmap
Darker cells mean more posts by this brand on that platform this period; a grey 0 means no posts
Exposure share within the category
EZVIZ carries 39.68% of exposure
Share of 30-day exposure across category brands
EZVIZ 39.68%ECOVACS 22.72%Govee 19.58%Roborock 7.09%Narwal 3.35%Aqara 1.95%SwitchBot 1.69%Dreame 1.49%SONOFF 1.22%Reolink 0.57%Other brands 0.65%
Engagement rate by brand
Median engagement 1.70%; 8 brands above it
Interactions / exposure, 30 days