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September 2026 · Category ranking
Smartphones Top 10
Scores are normalized within the category and are not directly comparable with the industry ranking. REDMAGIC leads with 85.4, 3.8 points ahead of realme; this category's exposure is concentrated on TikTok.
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Smartphones Top 10
Arrows vs. previous issue · all page data is public
- 1
- Followers
- 4.1M
- Follower growth rate
- 0.47%
- Exposure
- 6.8M
- Engagement
- 4.69%
- Active weeks
- 5 wk
- Viral share
- 30.51%
- 2
- Followers
- 2M
- Follower growth rate
- 0.77%
- Exposure
- 1.1M
- Engagement
- 3.77%
- Active weeks
- 5 wk
- Viral share
- 28.18%
- 3
- Followers
- 1.6M
- Follower growth rate
- 0.37%
- Exposure
- 1.2M
- Engagement
- 3.35%
- Active weeks
- 5 wk
- Viral share
- 29.81%
- 4
- Followers
- 17.1M
- Follower growth rate
- 0.03%
- Exposure
- 1.4M
- Engagement
- 3.48%
- Active weeks
- 5 wk
- Viral share
- 24.40%
- 5
HONORSmartphones73.3- Followers
- 4.8M
- Follower growth rate
- 0.14%
- Exposure
- 3M
- Engagement
- 3.44%
- Active weeks
- 5 wk
- Viral share
- 21.13%
- 6
iQOOSmartphones72.9- Followers
- 2M
- Follower growth rate
- 0.56%
- Exposure
- 679K
- Engagement
- 3.62%
- Active weeks
- 5 wk
- Viral share
- 41.67%
- 7
TECNOSmartphones72.5- Followers
- 19.7M
- Follower growth rate
- 0.06%
- Exposure
- 1.3M
- Engagement
- 3.46%
- Active weeks
- 5 wk
- Viral share
- 22.05%
- 8
- Followers
- 5.4M
- Follower growth rate
- 0.12%
- Exposure
- 4.6M
- Engagement
- 3.07%
- Active weeks
- 5 wk
- Viral share
- 31.65%
- 9
- Followers
- 16.7M
- Follower growth rate
- 0.12%
- Exposure
- 6.2M
- Engagement
- 3.10%
- Active weeks
- 5 wk
- Viral share
- 14.75%
- 10
- Followers
- 69.6M
- Follower growth rate
- 0.11%
- Exposure
- 323.4M
- Engagement
- 0.26%
- Active weeks
- 5 wk
- Viral share
- 35.60%
| Rank | Brand | Score | Platforms | Followers | Follower growth rate | Exposure | Engagement | Active weeks | Viral share |
|---|---|---|---|---|---|---|---|---|---|
1 |  REDMAGICSmartphones | 85.4 | | 4.1M | 0.47% | 6.8M | 4.69% | 5 wk | 30.51% |
2 |  realmeSmartphones | 81.5 | | 2M | 0.77% | 1.1M | 3.77% | 5 wk | 28.18% |
3 |  UlefoneSmartphones | 75.7 | | 1.6M | 0.37% | 1.2M | 3.35% | 5 wk | 29.81% |
4 |  InfinixSmartphones | 73.5 | | 17.1M | 0.03% | 1.4M | 3.48% | 5 wk | 24.40% |
5 | HONORSmartphones | 73.3 | | 4.8M | 0.14% | 3M | 3.44% | 5 wk | 21.13% |
6 | iQOOSmartphones | 72.9 | | 2M | 0.56% | 679K | 3.62% | 5 wk | 41.67% |
7 | TECNOSmartphones | 72.5 | | 19.7M | 0.06% | 1.3M | 3.46% | 5 wk | 22.05% |
8 |  OUKITELSmartphones | 71.6 | | 5.4M | 0.12% | 4.6M | 3.07% | 5 wk | 31.65% |
9 |  MotorolaSmartphones | 71.5 | | 16.7M | 0.12% | 6.2M | 3.10% | 5 wk | 14.75% |
10 |  HuaweiSmartphones | 71.3 | | 69.6M | 0.11% | 323.4M | 0.26% | 5 wk | 35.60% |
Brand × platform heatmap
Darker cells mean more posts by this brand on that platform this period; a grey 0 means no posts
Exposure share within the category
Huawei carries 72.40% of exposure
Share of 30-day exposure across category brands
Huawei 72.40%POCO 11.40%Xiaomi 6.31%REDMAGIC 1.53%OPPO 1.44%Motorola 1.40%OUKITEL 1.02%itel 0.74%HONOR 0.67%vivo 0.66%Other brands 2.43%
Engagement rate by brand
Median engagement 3.04%; 11 brands above it
Interactions / exposure, 30 days