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Audio equipment Top 10
Scores are normalized within the category and are not directly comparable with the industry ranking. soundcore leads with 69.8, 2.1 points ahead of Hollyland; this category's exposure is concentrated on TikTok.
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Audio equipment Top 10
Arrows vs. previous issue · all page data is public
- 1
- Followers
- 331.7K
- Follower growth rate
- 0.86%
- Exposure
- 635.8K
- Engagement
- 3.22%
- Posts
- 104
- Viral share
- 21.69%
- 2
- Followers
- 578.7K
- Follower growth rate
- 0.32%
- Exposure
- 1.4M
- Engagement
- 2.59%
- Posts
- 141
- Viral share
- 24.09%
- 3
- Followers
- 486.5K
- Follower growth rate
- 0.75%
- Exposure
- 6.6M
- Engagement
- 0.24%
- Posts
- 97
- Viral share
- 34.38%
- 4
- Followers
- 220K
- Follower growth rate
- 0.38%
- Exposure
- 1.4M
- Engagement
- 3.02%
- Posts
- 123
- Viral share
- 15.45%
- 5
- Followers
- 178.5K
- Follower growth rate
- 0.33%
- Exposure
- 591.4K
- Engagement
- 2.75%
- Posts
- 124
- Viral share
- 11.40%
- 6
- Followers
- 34.9K
- Follower growth rate
- 0.84%
- Exposure
- 194.8K
- Engagement
- 3.59%
- Posts
- 61
- Viral share
- 9.84%
- 7
- Followers
- 69.6K
- Follower growth rate
- 0.33%
- Exposure
- 923.7K
- Engagement
- 3.11%
- Posts
- 86
- Viral share
- 14.29%
- 8
- Followers
- 79.9K
- Follower growth rate
- 1.16%
- Exposure
- 163.4K
- Engagement
- 2.30%
- Posts
- 49
- Viral share
- 18.37%
- 9
- Followers
- 83.1K
- Follower growth rate
- 0.49%
- Exposure
- 287.3K
- Engagement
- 3.30%
- Posts
- 83
- Viral share
- 12.33%
- 10
- Followers
- 173.6K
- Follower growth rate
- 0.06%
- Exposure
- 163.5K
- Engagement
- 2.41%
- Posts
- 84
- Viral share
- 7.41%
| Rank | Brand | Score | Platforms | Followers | Follower growth rate | Exposure | Engagement | Posts | Viral share |
|---|---|---|---|---|---|---|---|---|---|
1 |  soundcoreAudio equipment | 69.8 | | 331.7K | 0.86% | 635.8K | 3.22% | 104 | 21.69% |
2 |  HollylandAudio equipment | 67.7 | | 578.7K | 0.32% | 1.4M | 2.59% | 141 | 24.09% |
3 |  ShokzAudio equipment | 65.4 | | 486.5K | 0.75% | 6.6M | 0.24% | 97 | 34.38% |
4 |  MOONDROPAudio equipment | 65.1 | | 220K | 0.38% | 1.4M | 3.02% | 123 | 15.45% |
5 |  FiiOAudio equipment | 59.8 | | 178.5K | 0.33% | 591.4K | 2.75% | 124 | 11.40% |
6 |  TANCHJIMAudio equipment | 57.4 | | 34.9K | 0.84% | 194.8K | 3.59% | 61 | 9.84% |
7 |  HiByAudio equipment | 55.8 | | 69.6K | 0.33% | 923.7K | 3.11% | 86 | 14.29% |
8 |  Fosi AudioAudio equipment | 54.5 | | 79.9K | 1.16% | 163.4K | 2.30% | 49 | 18.37% |
9 |  MaonoAudio equipment | 54.1 | | 83.1K | 0.49% | 287.3K | 3.30% | 83 | 12.33% |
10 |  FIFINEAudio equipment | 49.6 | | 173.6K | 0.06% | 163.5K | 2.41% | 84 | 7.41% |
Brand × platform heatmap
Darker cells mean more posts by this brand on that platform this period; a grey 0 means no posts
Exposure share within the category
Shokz carries 48.62% of exposure
Share of 30-day exposure across category brands
Shokz 48.62%MOONDROP 10.71%Hollyland 10.05%HiBy 6.84%soundcore 4.71%FiiO 4.38%Maono 2.13%Divoom 2.03%SOUNDPEATS 1.97%TANCHJIM 1.44%Other brands 7.12%
Engagement rate by brand
Median engagement 2.78%; 15 brands above it
Interactions / exposure, 30 days