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Photography accessories Top 10
Scores are normalized within the category and are not directly comparable with the industry ranking. DJI leads with 85.4, 4.3 points ahead of Insta360; this category's exposure is concentrated on TikTok.
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Photography accessories Top 10
Arrows vs. previous issue · all page data is public
- 1
- Followers
- 17.7M
- Follower growth rate
- 0.80%
- Exposure
- 30.8M
- Engagement
- 3.14%
- Posts
- 426
- Viral share
- 33.06%
- 2
- Followers
- 9.4M
- Follower growth rate
- 0.79%
- Exposure
- 79.9M
- Engagement
- 1.64%
- Posts
- 372
- Viral share
- 23.45%
- 3
- Followers
- 2.9M
- Follower growth rate
- 0.18%
- Exposure
- 13.4M
- Engagement
- 3.80%
- Posts
- 163
- Viral share
- 25.77%
- 4
- Followers
- 2M
- Follower growth rate
- 0.14%
- Exposure
- 1.2M
- Engagement
- 2.95%
- Posts
- 49
- Viral share
- 32.65%
- 5
- Followers
- 777.8K
- Follower growth rate
- 0.95%
- Exposure
- 6M
- Engagement
- 0.93%
- Posts
- 196
- Viral share
- 41.88%
- 6
- Followers
- 3M
- Follower growth rate
- 0.20%
- Exposure
- 9.3M
- Engagement
- 1.33%
- Posts
- 205
- Viral share
- 26.96%
- 7
- Followers
- 492.2K
- Follower growth rate
- 1.28%
- Exposure
- 377K
- Engagement
- 3.53%
- Posts
- 55
- Viral share
- 29.17%
- 8
- Followers
- 240.3K
- Follower growth rate
- 0.85%
- Exposure
- 855.2K
- Engagement
- 3.45%
- Posts
- 117
- Viral share
- 25.00%
- 9
- Followers
- 1.9M
- Follower growth rate
- 0.48%
- Exposure
- 2.5M
- Engagement
- 1.04%
- Posts
- 213
- Viral share
- 26.32%
- 10
- Followers
- 417.8K
- Follower growth rate
- 0.24%
- Exposure
- 375.9K
- Engagement
- 3.76%
- Posts
- 40
- Viral share
- 40.00%
| Rank | Brand | Score | Platforms | Followers | Follower growth rate | Exposure | Engagement | Posts | Viral share |
|---|---|---|---|---|---|---|---|---|---|
1 |  DJIPhotography accessories | 85.4 | | 17.7M | 0.80% | 30.8M | 3.14% | 426 | 33.06% |
2 |  Insta360Photography accessories | 81.1 | | 9.4M | 0.79% | 79.9M | 1.64% | 372 | 23.45% |
3 |  NEEWERPhotography accessories | 75.9 | | 2.9M | 0.18% | 13.4M | 3.80% | 163 | 25.77% |
4 |  UlanziPhotography accessories | 72.3 | | 2M | 0.14% | 1.2M | 2.95% | 49 | 32.65% |
5 |  ViltroxPhotography accessories | 71.7 | | 777.8K | 0.95% | 6M | 0.93% | 196 | 41.88% |
6 |  SmallRigPhotography accessories | 71.7 | | 3M | 0.20% | 9.3M | 1.33% | 205 | 26.96% |
7 |  HOVERAirPhotography accessories | 68.8 | | 492.2K | 1.28% | 377K | 3.53% | 55 | 29.17% |
8 |  7ArtisansPhotography accessories | 68.3 | | 240.3K | 0.85% | 855.2K | 3.45% | 117 | 25.00% |
9 |  GodoxPhotography accessories | 68.2 | | 1.9M | 0.48% | 2.5M | 1.04% | 213 | 26.32% |
10 |  TTArtisanPhotography accessories | 62.3 | | 417.8K | 0.24% | 375.9K | 3.76% | 40 | 40.00% |
Brand × platform heatmap
Darker cells mean more posts by this brand on that platform this period; a grey 0 means no posts
Exposure share within the category
Insta360 carries 52.54% of exposure
Share of 30-day exposure across category brands
Insta360 52.54%DJI 20.27%NEEWER 8.82%SmallRig 6.12%Viltrox 3.95%Aputure 2.28%Godox 1.64%SIRUI 0.97%Ulanzi 0.79%ZHIYUN 0.58%Other brands 2.03%
Engagement rate by brand
Median engagement 2.99%; 12 brands above it
Interactions / exposure, 30 days