Loading rankings…
Loading rankings…
Smart home Top 10
Scores are normalized within the category and are not directly comparable with the industry ranking. ECOVACS leads with 66.5, 3.0 points ahead of Roborock; this category's exposure is concentrated on TikTok.
/
Smart home Top 10
Arrows vs. previous issue · all page data is public
- 1
- Followers
- 2M
- Follower growth rate
- 0.44%
- Exposure
- 6M
- Engagement
- 0.23%
- Posts
- 67
- Viral share
- 26.87%
- 2
- Followers
- 1.3M
- Follower growth rate
- 0.34%
- Exposure
- 1.9M
- Engagement
- 0.54%
- Posts
- 148
- Viral share
- 27.70%
- 3
GoveeSmart home59.9- Followers
- 1M
- Follower growth rate
- 0.12%
- Exposure
- 5.2M
- Engagement
- 0.54%
- Posts
- 208
- Viral share
- 26.19%
- 4
EZVIZSmart home59.7- Followers
- 401.8K
- Follower growth rate
- 0.38%
- Exposure
- 10.5M
- Engagement
- 0.08%
- Posts
- 48
- Viral share
- 22.92%
- 5
DreameSmart home58.8- Followers
- 528.7K
- Follower growth rate
- 0.18%
- Exposure
- 394.3K
- Engagement
- 3.10%
- Posts
- 196
- Viral share
- 22.45%
- 6
IMOUSmart home56.9- Followers
- 706.4K
- Follower growth rate
- 0.13%
- Exposure
- 45.2K
- Engagement
- 3.33%
- Posts
- 15
- Viral share
- 20.00%
- 7
SONOFFSmart home56.2- Followers
- 83.1K
- Follower growth rate
- 0.68%
- Exposure
- 323.2K
- Engagement
- 2.04%
- Posts
- 203
- Viral share
- 21.26%
- 8
NarwalSmart home55.2- Followers
- 428.3K
- Follower growth rate
- 0.24%
- Exposure
- 885.2K
- Engagement
- 2.45%
- Posts
- 39
- Viral share
- 12.82%
- 9
AqaraSmart home54.1- Followers
- 152.8K
- Follower growth rate
- 0.19%
- Exposure
- 516.2K
- Engagement
- 2.52%
- Posts
- 198
- Viral share
- 18.69%
- 10
- Followers
- 335.8K
- Follower growth rate
- 0.33%
- Exposure
- 151.2K
- Engagement
- 1.86%
- Posts
- 153
- Viral share
- 10.00%
| Rank | Brand | Score | Platforms | Followers | Follower growth rate | Exposure | Engagement | Posts | Viral share |
|---|---|---|---|---|---|---|---|---|---|
1 |  ECOVACSSmart home | 66.5 | | 2M | 0.44% | 6M | 0.23% | 67 | 26.87% |
2 |  RoborockSmart home | 63.5 | | 1.3M | 0.34% | 1.9M | 0.54% | 148 | 27.70% |
3 | GoveeSmart home | 59.9 | | 1M | 0.12% | 5.2M | 0.54% | 208 | 26.19% |
4 | EZVIZSmart home | 59.7 | | 401.8K | 0.38% | 10.5M | 0.08% | 48 | 22.92% |
5 | DreameSmart home | 58.8 | | 528.7K | 0.18% | 394.3K | 3.10% | 196 | 22.45% |
6 | IMOUSmart home | 56.9 | | 706.4K | 0.13% | 45.2K | 3.33% | 15 | 20.00% |
7 | SONOFFSmart home | 56.2 | | 83.1K | 0.68% | 323.2K | 2.04% | 203 | 21.26% |
8 | NarwalSmart home | 55.2 | | 428.3K | 0.24% | 885.2K | 2.45% | 39 | 12.82% |
9 | AqaraSmart home | 54.1 | | 152.8K | 0.19% | 516.2K | 2.52% | 198 | 18.69% |
10 |  ReolinkSmart home | 53.7 | | 335.8K | 0.33% | 151.2K | 1.86% | 153 | 10.00% |
Brand × platform heatmap
Darker cells mean more posts by this brand on that platform this period; a grey 0 means no posts
Exposure share within the category
EZVIZ carries 39.69% of exposure
Share of 30-day exposure across category brands
EZVIZ 39.69%ECOVACS 22.72%Govee 19.58%Roborock 7.09%Narwal 3.35%Aqara 1.95%SwitchBot 1.69%Dreame 1.49%SONOFF 1.22%Reolink 0.57%Other brands 0.65%
Engagement rate by brand
Median engagement 1.70%; 8 brands above it
Interactions / exposure, 30 days