October 2026

Building and puzzles Top 10

Scores are normalized within the category and are not directly comparable with the industry ranking. GANCUBE leads with 77.1, 4.3 points ahead of MoYu; this category's exposure is concentrated on Instagram.

Data through Oct 31Brands in category 12Next update Nov 30

Building and puzzles Top 10

Arrows vs. previous issue · all page data is public

1
GANCUBEBuilding and puzzles77.1
Followers
366.5K
Follower growth rate
0.63%
Exposure
4.3M
Engagement
3.49%
Posts
90
Viral share
26.67%
2
MoYuBuilding and puzzles72.9
Followers
173.8K
Follower growth rate
0.63%
Exposure
844.7K
Engagement
4.08%
Posts
40
Viral share
22.50%
3
ROKRBuilding and puzzles65.4
Followers
292.6K
Follower growth rate
0.25%
Exposure
370.1K
Engagement
3.67%
Posts
81
Viral share
19.75%
4
DianShengBuilding and puzzles61.8
Followers
68.6K
Follower growth rate
0.24%
Exposure
217.6K
Engagement
3.56%
Posts
30
Viral share
30.00%
5
PantasyBuilding and puzzles58.1
Followers
64.9K
Follower growth rate
0.86%
Exposure
171.5K
Engagement
3.62%
Posts
24
Viral share
8.33%
6
LUMIBRICKSBuilding and puzzles54.8
Followers
176.8K
Follower growth rate
0.10%
Exposure
38.6K
Engagement
3.39%
Posts
31
Viral share
3.23%
7
KALOS BLOCKSBuilding and puzzles51.0
Followers
14.3K
Follower growth rate
0.64%
Exposure
6.1K
Engagement
3.53%
Posts
12
Viral share
16.67%
8
CaDABuilding and puzzles49.8
Followers
19.1K
Follower growth rate
0.12%
Exposure
10.7K
Engagement
3.57%
Posts
10
Viral share
20.00%
9
CubicFunBuilding and puzzles47.9
Followers
11.5K
Follower growth rate
0.34%
Exposure
40.1K
Engagement
3.70%
Posts
43
Viral share
11.63%
10
YJ YongJunBuilding and puzzles36.4
Followers
53.8K
Follower growth rate
0.01%
Exposure
1.2K
Engagement
3.68%
Posts
1
Viral share
0.00%

Building and puzzles Top 10
Rank	Brand	Score	Followers	Follower growth rate	Exposure	Engagement	Posts	Viral share
1	GANCUBEBuilding and puzzles	77.1	366.5K	0.63%	4.3M	3.49%	90	26.67%
2	MoYuBuilding and puzzles	72.9	173.8K	0.63%	844.7K	4.08%	40	22.50%
3	ROKRBuilding and puzzles	65.4	292.6K	0.25%	370.1K	3.67%	81	19.75%
4	DianShengBuilding and puzzles	61.8	68.6K	0.24%	217.6K	3.56%	30	30.00%
5	PantasyBuilding and puzzles	58.1	64.9K	0.86%	171.5K	3.62%	24	8.33%
6	LUMIBRICKSBuilding and puzzles	54.8	176.8K	0.10%	38.6K	3.39%	31	3.23%
7	KALOS BLOCKSBuilding and puzzles	51.0	14.3K	0.64%	6.1K	3.53%	12	16.67%
8	CaDABuilding and puzzles	49.8	19.1K	0.12%	10.7K	3.57%	10	20.00%
9	CubicFunBuilding and puzzles	47.9	11.5K	0.34%	40.1K	3.70%	43	11.63%
10	YJ YongJunBuilding and puzzles	36.4	53.8K	0.01%	1.2K	3.68%	1	0.00%

General games Game publishing Game development Designer toys Collectible models Building and puzzles Web fiction Short drama platforms Animation content Video streaming Social entertainment Film and television Performing arts Esports events

Brand × platform heatmap

Darker cells mean more posts by this brand on that platform this period; a grey 0 means no posts

YouTube

TikTok

Instagram

Facebook

Threads

LowHigh

Exposure share within the category

GANCUBE carries 71.64% of exposure

Share of 31-day exposure across category brands

GANCUBE 71.64%MoYu 14.08%ROKR 6.17%DianSheng 3.63%Pantasy 2.86%CubicFun 0.67%LUMIBRICKS 0.64%CaDA 0.18%KALOS BLOCKS 0.10%YJ YongJun 0.02%Other brands 0.00%

Engagement rate by brand

Median engagement 3.60%; 6 brands above it

Interactions / exposure, 31 days

Full ranking data

Every Culture and Entertainment Overseas Brand Rankings brand this issue (beyond the Top 20), 19 metrics, weekly series and viral post lists, delivered as Excel.

Category rankings

How the score works

Audience strength

Audience size: 15%
Follower growth: 20%

Content reach

Content activity: 10%
Content distribution: 25%
Viral potential: 10%

Engagement strength

Engagement performance: 20%

The SocialEcho overseas social media influence score is calculated out of 100 using public data from a brand's main official overseas social media accounts over the past 30 days. Data for the same brand across platforms is aggregated and compared with similar 3C brands. Account coverage is limited to the brand's main global official account (Global/Official) on each included platform, with at most one main account per platform. Regional, country, product-line, dealer and other affiliated accounts are excluded. If a brand has no unified main global account, its main international official account is selected using the brand's website, public platform identifiers and other verifiable information. The score comprises six dimensions: audience size (15%) reflects the brand's existing audience base; follower growth (20%) combines the growth rate and net follower gains to measure audience expansion; content activity (10%) combines publishing volume and consistency to reflect content investment; content distribution (25%) combines total views and median views per post to reflect overall reach and consistent distribution; engagement performance (20%) uses like, comment and share rates to reflect audience approval, discussion and active sharing; viral potential (10%) uses the proportion of viral posts to reflect the brand's ability to consistently produce widely distributed content. Dimension scores are combined using these weights to produce the brand's final overseas social media influence score.

Methodology →

Loading rankings…

Building and puzzles Top 10

Building and puzzles Top 10

Brand × platform heatmap

Exposure share within the category

Engagement rate by brand