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October 2026
Video streaming Top 10
Scores are normalized within the category and are not directly comparable with the industry ranking. iQIYI leads with 87.6, 7.2 points ahead of YOUKU; this category's exposure is concentrated on Instagram.
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Video streaming Top 10
Arrows vs. previous issue · all page data is public
- 1
- Followers
- 25.9M
- Follower growth rate
- 0.32%
- Exposure
- 228.7M
- Engagement
- 4.86%
- Posts
- 1.2K
- Viral share
- 22.92%
- 2
- Followers
- 20.5M
- Follower growth rate
- 0.01%
- Exposure
- 82M
- Engagement
- 5.94%
- Posts
- 947
- Viral share
- 29.46%
- 3
- Followers
- 20.8M
- Follower growth rate
- 0.01%
- Exposure
- 51.6M
- Engagement
- 3.96%
- Posts
- 1.2K
- Viral share
- 29.92%
- 4
- Followers
- 7.5M
- Follower growth rate
- 0.08%
- Exposure
- 57.5M
- Engagement
- 3.77%
- Posts
- 1.2K
- Viral share
- 27.71%
- 5
- Followers
- 2.8M
- Follower growth rate
- 0.01%
- Exposure
- 9.3M
- Engagement
- 2.13%
- Posts
- 328
- Viral share
- 32.92%
| Rank | Brand | Score | Platforms | Followers | Follower growth rate | Exposure | Engagement | Posts | Viral share |
|---|---|---|---|---|---|---|---|---|---|
1 |  iQIYIVideo streaming | 87.6 | | 25.9M | 0.32% | 228.7M | 4.86% | 1.2K | 22.92% |
2 |  YOUKUVideo streaming | 80.4 | | 20.5M | 0.01% | 82M | 5.94% | 947 | 29.46% |
3 |  WeTVVideo streaming | 78.9 | | 20.8M | 0.01% | 51.6M | 3.96% | 1.2K | 29.92% |
4 |  MangoTVVideo streaming | 77.2 | | 7.5M | 0.08% | 57.5M | 3.77% | 1.2K | 27.71% |
5 |  BilibiliVideo streaming | 69.8 | | 2.8M | 0.01% | 9.3M | 2.13% | 328 | 32.92% |
Brand × platform heatmap
Darker cells mean more posts by this brand on that platform this period; a grey 0 means no posts
Exposure share within the category
iQIYI carries 53.29% of exposure
Share of 31-day exposure across category brands
iQIYI 53.29%YOUKU 19.11%MangoTV 13.40%WeTV 12.02%Bilibili 2.18%
Engagement rate by brand
Median engagement 3.96%; 2 brands above it
Interactions / exposure, 31 days