October 2026

Social entertainment Top 10

Scores are normalized within the category and are not directly comparable with the industry ranking. TikTok leads with 66.5, 14.9 points ahead of BIGO LIVE; this category's exposure is concentrated on Instagram.

Data through Oct 31Brands in category 10Next update Nov 30

Social entertainment Top 10

Arrows vs. previous issue · all page data is public

1
TikTokSocial entertainment66.5
Followers
109.8M
Follower growth rate
0.03%
Exposure
172K
Engagement
3.09%
Posts
6
Viral share
16.67%
2
BIGO LIVESocial entertainment51.6
Followers
266.1K
Follower growth rate
0.05%
Exposure
215.1K
Engagement
0.29%
Posts
69
Viral share
8.70%
3
StarMakerSocial entertainment49.1
Followers
3.4M
Follower growth rate
-0.01%
Exposure
99K
Engagement
3.04%
Posts
23
Viral share
4.35%
4
HeeSaySocial entertainment44.1
Followers
1.2M
Follower growth rate
0.01%
Exposure
609
Engagement
3.61%
Posts
1
Viral share
0.00%
5
MICOSocial entertainment31.3
Followers
603.2K
Follower growth rate
0.06%
Exposure
0
Engagement
0.00%
Posts
0
Viral share
0.00%
6
WeSingSocial entertainment28.1
Followers
1.4M
Follower growth rate
0.00%
Exposure
0
Engagement
0.00%
Posts
0
Viral share
0.00%
7
Nimo TVSocial entertainment28.1
Followers
776.5K
Follower growth rate
0.01%
Exposure
0
Engagement
0.00%
Posts
0
Viral share
0.00%
8
HAGOSocial entertainment24.5
Followers
279.1K
Follower growth rate
0.01%
Exposure
0
Engagement
0.00%
Posts
0
Viral share
0.00%
9
LikeeSocial entertainment24.3
Followers
7.1M
Follower growth rate
-0.03%
Exposure
0
Engagement
0.00%
Posts
0
Viral share
0.00%
10
SnackVideoSocial entertainment13.7
Followers
28.9K
Follower growth rate
-0.04%
Exposure
0
Engagement
0.00%
Posts
0
Viral share
0.00%

Social entertainment Top 10
Rank	Brand	Score	Followers	Follower growth rate	Exposure	Engagement	Posts	Viral share
1	TikTokSocial entertainment	66.5	109.8M	0.03%	172K	3.09%	6	16.67%
2	BIGO LIVESocial entertainment	51.6	266.1K	0.05%	215.1K	0.29%	69	8.70%
3	StarMakerSocial entertainment	49.1	3.4M	-0.01%	99K	3.04%	23	4.35%
4	HeeSaySocial entertainment	44.1	1.2M	0.01%	609	3.61%	1	0.00%
5	MICOSocial entertainment	31.3	603.2K	0.06%	0	0.00%	0	0.00%
6	WeSingSocial entertainment	28.1	1.4M	0.00%	0	0.00%	0	0.00%
7	Nimo TVSocial entertainment	28.1	776.5K	0.01%	0	0.00%	0	0.00%
8	HAGOSocial entertainment	24.5	279.1K	0.01%	0	0.00%	0	0.00%
9	LikeeSocial entertainment	24.3	7.1M	-0.03%	0	0.00%	0	0.00%
10	SnackVideoSocial entertainment	13.7	28.9K	-0.04%	0	0.00%	0	0.00%

General games Game publishing Game development Designer toys Collectible models Building and puzzles Web fiction Short drama platforms Animation content Video streaming Social entertainment Film and television Performing arts Esports events

Brand × platform heatmap

Darker cells mean more posts by this brand on that platform this period; a grey 0 means no posts

YouTube

TikTok

Instagram

Facebook

Threads

LowHigh

Exposure share within the category

BIGO LIVE carries 44.20% of exposure

Share of 31-day exposure across category brands

BIGO LIVE 44.20%TikTok 35.34%StarMaker 20.34%HeeSay 0.13%

Engagement rate by brand

Median engagement 0.00%; 4 brands above it

Interactions / exposure, 31 days

Full ranking data

Every Culture and Entertainment Overseas Brand Rankings brand this issue (beyond the Top 20), 19 metrics, weekly series and viral post lists, delivered as Excel.

Category rankings

How the score works

Audience strength

Audience size: 15%
Follower growth: 20%

Content reach

Content activity: 10%
Content distribution: 25%
Viral potential: 10%

Engagement strength

Engagement performance: 20%

The SocialEcho overseas social media influence score is calculated out of 100 using public data from a brand's main official overseas social media accounts over the past 30 days. Data for the same brand across platforms is aggregated and compared with similar 3C brands. Account coverage is limited to the brand's main global official account (Global/Official) on each included platform, with at most one main account per platform. Regional, country, product-line, dealer and other affiliated accounts are excluded. If a brand has no unified main global account, its main international official account is selected using the brand's website, public platform identifiers and other verifiable information. The score comprises six dimensions: audience size (15%) reflects the brand's existing audience base; follower growth (20%) combines the growth rate and net follower gains to measure audience expansion; content activity (10%) combines publishing volume and consistency to reflect content investment; content distribution (25%) combines total views and median views per post to reflect overall reach and consistent distribution; engagement performance (20%) uses like, comment and share rates to reflect audience approval, discussion and active sharing; viral potential (10%) uses the proportion of viral posts to reflect the brand's ability to consistently produce widely distributed content. Dimension scores are combined using these weights to produce the brand's final overseas social media influence score.

Methodology →

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Social entertainment Top 10

Social entertainment Top 10

Brand × platform heatmap

Exposure share within the category

Engagement rate by brand