October 2026

Building puzzles Top 10

Scores are normalized within the category and are not directly comparable with the industry ranking. GANCUBE leads with 74.1, 0.6 points ahead of MoYu; this category's exposure is concentrated on Instagram.

Data through Oct 31Brands in category 12Next update Nov 30

Building puzzles Top 10

Arrows vs. previous issue · all page data is public

1
GANCUBEBuilding puzzles74.1
Followers
287.3K
Follower growth rate
0.66%
Exposure
4.1M
Engagement
3.53%
Posts
72
Viral share
11.11%
2
MoYuBuilding puzzles73.6
Followers
173.8K
Follower growth rate
0.63%
Exposure
844.7K
Engagement
4.08%
Posts
40
Viral share
22.50%
3
ROKRBuilding puzzles65.9
Followers
291.2K
Follower growth rate
0.25%
Exposure
368.6K
Engagement
3.68%
Posts
78
Viral share
19.23%
4
DianShengBuilding puzzles62.5
Followers
68.6K
Follower growth rate
0.24%
Exposure
217.6K
Engagement
3.56%
Posts
30
Viral share
30.00%
5
PantasyBuilding puzzles58.7
Followers
64.9K
Follower growth rate
0.86%
Exposure
171.5K
Engagement
3.62%
Posts
24
Viral share
8.33%
6
LUMIBRICKSBuilding puzzles55.7
Followers
176.8K
Follower growth rate
0.10%
Exposure
38.6K
Engagement
3.39%
Posts
31
Viral share
3.23%
7
KALOS BLOCKSBuilding puzzles51.7
Followers
14.3K
Follower growth rate
0.64%
Exposure
6.1K
Engagement
3.53%
Posts
12
Viral share
16.67%
8
CaDABuilding puzzles50.6
Followers
19.1K
Follower growth rate
0.12%
Exposure
10.7K
Engagement
3.57%
Posts
10
Viral share
20.00%
9
CubicFunBuilding puzzles49.1
Followers
8.9K
Follower growth rate
0.44%
Exposure
39.6K
Engagement
3.72%
Posts
35
Viral share
14.29%
10
YJ YongJunBuilding puzzles37.4
Followers
53.8K
Follower growth rate
0.01%
Exposure
1.2K
Engagement
3.68%
Posts
1
Viral share
0.00%

Building puzzles Top 10
Rank	Brand	Score	Followers	Follower growth rate	Exposure	Engagement	Posts	Viral share
1	GANCUBEBuilding puzzles	74.1	287.3K	0.66%	4.1M	3.53%	72	11.11%
2	MoYuBuilding puzzles	73.6	173.8K	0.63%	844.7K	4.08%	40	22.50%
3	ROKRBuilding puzzles	65.9	291.2K	0.25%	368.6K	3.68%	78	19.23%
4	DianShengBuilding puzzles	62.5	68.6K	0.24%	217.6K	3.56%	30	30.00%
5	PantasyBuilding puzzles	58.7	64.9K	0.86%	171.5K	3.62%	24	8.33%
6	LUMIBRICKSBuilding puzzles	55.7	176.8K	0.10%	38.6K	3.39%	31	3.23%
7	KALOS BLOCKSBuilding puzzles	51.7	14.3K	0.64%	6.1K	3.53%	12	16.67%
8	CaDABuilding puzzles	50.6	19.1K	0.12%	10.7K	3.57%	10	20.00%
9	CubicFunBuilding puzzles	49.1	8.9K	0.44%	39.6K	3.72%	35	14.29%
10	YJ YongJunBuilding puzzles	37.4	53.8K	0.01%	1.2K	3.68%	1	0.00%

Animation content Film and tv Building puzzles Collectible models Game publishing Game development Performing arts Designer toys Esports events Short drama platforms Social entertainment General games Web fiction Video streaming

Brand × platform heatmap

Darker cells mean more posts by this brand on that platform this period; a grey 0 means no posts

YouTube

TikTok

Instagram

Facebook

Threads

LowHigh

Exposure share within the category

GANCUBE carries 70.94% of exposure

Share of 31-day exposure across category brands

GANCUBE 70.94%MoYu 14.45%ROKR 6.30%DianSheng 3.72%Pantasy 2.93%CubicFun 0.68%LUMIBRICKS 0.66%CaDA 0.18%KALOS BLOCKS 0.10%YJ YongJun 0.02%Other brands 0.00%

Engagement rate by brand

Median engagement 3.60%; 6 brands above it

Interactions / exposure, 31 days

Full ranking data

Every Pan-Entertainment Overseas Brand Rankings brand this issue (beyond the Top 20), 19 metrics, weekly series and viral post lists, delivered as Excel.

Category rankings

How the score works

Audience strength

Audience size: 15%
Follower growth: 20%

Content reach

Content activity: 10%
Content distribution: 25%
Viral potential: 10%

Engagement strength

Engagement performance: 20%

The SocialEcho overseas social media influence score is calculated out of 100 using public data from a brand's main official overseas social media accounts over the past 30 days. Data for the same brand across platforms is aggregated and compared with similar 3C brands. Account coverage is limited to the brand's main global official account (Global/Official) on each included platform, with at most one main account per platform. Regional, country, product-line, dealer and other affiliated accounts are excluded. If a brand has no unified main global account, its main international official account is selected using the brand's website, public platform identifiers and other verifiable information. The score comprises six dimensions: audience size (15%) reflects the brand's existing audience base; follower growth (20%) combines the growth rate and net follower gains to measure audience expansion; content activity (10%) combines publishing volume and consistency to reflect content investment; content distribution (25%) combines total views and median views per post to reflect overall reach and consistent distribution; engagement performance (20%) uses like, comment and share rates to reflect audience approval, discussion and active sharing; viral potential (10%) uses the proportion of viral posts to reflect the brand's ability to consistently produce widely distributed content. Dimension scores are combined using these weights to produce the brand's final overseas social media influence score.

Methodology →

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Building puzzles Top 10

Building puzzles Top 10

Brand × platform heatmap

Exposure share within the category

Engagement rate by brand