October 2026

General games Top 10

Scores are normalized within the category and are not directly comparable with the industry ranking. NetEase Games leads with 56.6, 28.7 points ahead of XD Games; this category's exposure is concentrated on YouTube.

Data through Oct 31Brands in category 6Next update Nov 30

General games Top 10

Arrows vs. previous issue · all page data is public

1
NetEase GamesGeneral games56.6
Followers
1.8M
Follower growth rate
-0.05%
Exposure
622.9K
Engagement
3.15%
Posts
11
Viral share
27.27%
2
XD GamesGeneral games27.9
Followers
112.6K
Follower growth rate
-0.04%
Exposure
145
Engagement
2.07%
Posts
1
Viral share
0.00%
3
Hero GamesGeneral games25.6
Followers
22.5K
Follower growth rate
-0.08%
Exposure
203
Engagement
0.49%
Posts
4
Viral share
25.00%
4
Tencent GamesGeneral games19.9
Followers
430.2K
Follower growth rate
-0.04%
Exposure
0
Engagement
0.00%
Posts
0
Viral share
0.00%
5
Lilith GamesGeneral games16.2
Followers
45.5K
Follower growth rate
-0.02%
Exposure
0
Engagement
0.00%
Posts
0
Viral share
0.00%
6
YOOZOO GamesGeneral games16.0
Followers
1.9K
Follower growth rate
0.00%
Exposure
0
Engagement
0.00%
Posts
0
Viral share
0.00%

General games Top 10
Rank	Brand	Score	Followers	Follower growth rate	Exposure	Engagement	Posts	Viral share
1	NetEase GamesGeneral games	56.6	1.8M	-0.05%	622.9K	3.15%	11	27.27%
2	XD GamesGeneral games	27.9	112.6K	-0.04%	145	2.07%	1	0.00%
3	Hero GamesGeneral games	25.6	22.5K	-0.08%	203	0.49%	4	25.00%
4	Tencent GamesGeneral games	19.9	430.2K	-0.04%	0	0.00%	0	0.00%
5	Lilith GamesGeneral games	16.2	45.5K	-0.02%	0	0.00%	0	0.00%
6	YOOZOO GamesGeneral games	16.0	1.9K	0.00%	0	0.00%	0	0.00%

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Brand × platform heatmap

Darker cells mean more posts by this brand on that platform this period; a grey 0 means no posts

YouTube

TikTok

Instagram

Facebook

Threads

LowHigh

Exposure share within the category

NetEase Games carries 99.94% of exposure

Share of 31-day exposure across category brands

NetEase Games 99.94%Hero Games 0.03%XD Games 0.02%

Engagement rate by brand

Median engagement 0.25%; 3 brands above it

Interactions / exposure, 31 days

Full ranking data

Every Pan-Entertainment Overseas Brand Rankings brand this issue (beyond the Top 20), 19 metrics, weekly series and viral post lists, delivered as Excel.

Category rankings

How the score works

Audience strength

Audience size: 15%
Follower growth: 20%

Content reach

Content activity: 10%
Content distribution: 25%
Viral potential: 10%

Engagement strength

Engagement performance: 20%

The SocialEcho overseas social media influence score is calculated out of 100 using public data from a brand's main official overseas social media accounts over the past 30 days. Data for the same brand across platforms is aggregated and compared with similar 3C brands. Account coverage is limited to the brand's main global official account (Global/Official) on each included platform, with at most one main account per platform. Regional, country, product-line, dealer and other affiliated accounts are excluded. If a brand has no unified main global account, its main international official account is selected using the brand's website, public platform identifiers and other verifiable information. The score comprises six dimensions: audience size (15%) reflects the brand's existing audience base; follower growth (20%) combines the growth rate and net follower gains to measure audience expansion; content activity (10%) combines publishing volume and consistency to reflect content investment; content distribution (25%) combines total views and median views per post to reflect overall reach and consistent distribution; engagement performance (20%) uses like, comment and share rates to reflect audience approval, discussion and active sharing; viral potential (10%) uses the proportion of viral posts to reflect the brand's ability to consistently produce widely distributed content. Dimension scores are combined using these weights to produce the brand's final overseas social media influence score.

Methodology →

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General games Top 10

General games Top 10

Brand × platform heatmap

Exposure share within the category

Engagement rate by brand