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October 2026
Designer toys Top 10
Scores are normalized within the category and are not directly comparable with the industry ranking. POP MART leads with 81.5, 22.4 points ahead of TOP TOY; this category's exposure is concentrated on Instagram.
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Designer toys Top 10
Arrows vs. previous issue · all page data is public
- 1
- Followers
- 5.7M
- Follower growth rate
- 0.04%
- Exposure
- 35.6M
- Engagement
- 3.92%
- Posts
- 206
- Viral share
- 36.89%
- 2
- Followers
- 6.8K
- Follower growth rate
- 1.32%
- Exposure
- 597.4K
- Engagement
- 3.54%
- Posts
- 51
- Viral share
- 22.00%
- 3
- Followers
- 18.9K
- Follower growth rate
- 0.06%
- Exposure
- 8.6K
- Engagement
- 4.13%
- Posts
- 12
- Viral share
- 33.33%
- 4
- Followers
- 20.6K
- Follower growth rate
- 0.41%
- Exposure
- 2.1K
- Engagement
- 2.72%
- Posts
- 18
- Viral share
- 11.11%
- 5
- Followers
- 15K
- Follower growth rate
- 0.15%
- Exposure
- 138.1K
- Engagement
- 3.73%
- Posts
- 12
- Viral share
- 0.00%
- 6
- Followers
- 72.5K
- Follower growth rate
- -0.00%
- Exposure
- 210.8K
- Engagement
- 3.74%
- Posts
- 7
- Viral share
- 42.86%
- 7
- Followers
- 30.2K
- Follower growth rate
- 0.00%
- Exposure
- 42K
- Engagement
- 1.87%
- Posts
- 39
- Viral share
- 30.77%
- 8
- Followers
- 70.1K
- Follower growth rate
- 0.00%
- Exposure
- 89.8K
- Engagement
- 3.63%
- Posts
- 4
- Viral share
- 0.00%
- 9
- Followers
- 8.1K
- Follower growth rate
- 0.02%
- Exposure
- 55.2K
- Engagement
- 3.71%
- Posts
- 14
- Viral share
- 0.00%
- 10
- Followers
- 76.8K
- Follower growth rate
- -0.18%
- Exposure
- 11.2K
- Engagement
- 2.79%
- Posts
- 15
- Viral share
- 33.33%
| Rank | Brand | Score | Platforms | Followers | Follower growth rate | Exposure | Engagement | Posts | Viral share |
|---|---|---|---|---|---|---|---|---|---|
1 |  POP MARTDesigner toys | 81.5 | | 5.7M | 0.04% | 35.6M | 3.92% | 206 | 36.89% |
2 |  TOP TOYDesigner toys | 59.2 | | 6.8K | 1.32% | 597.4K | 3.54% | 51 | 22.00% |
3 |  SUPLAYDesigner toys | 50.3 | | 18.9K | 0.06% | 8.6K | 4.13% | 12 | 33.33% |
4 |  URDUDesigner toys | 50.0 | | 20.6K | 0.41% | 2.1K | 2.72% | 18 | 11.11% |
5 |  MechNoiz ToysDesigner toys | 47.5 | | 15K | 0.15% | 138.1K | 3.73% | 12 | 0.00% |
6 |  Soap StudioDesigner toys | 47.0 | | 72.5K | -0.00% | 210.8K | 3.74% | 7 | 42.86% |
7 |  Devil ToysDesigner toys | 46.5 | | 30.2K | 0.00% | 42K | 1.87% | 39 | 30.77% |
8 |  HOW2WORKDesigner toys | 45.9 | | 70.1K | 0.00% | 89.8K | 3.63% | 4 | 0.00% |
9 |  BigclawxDesigner toys | 39.6 | | 8.1K | 0.02% | 55.2K | 3.71% | 14 | 0.00% |
10 |  HEYONEDesigner toys | 36.9 | | 76.8K | -0.18% | 11.2K | 2.79% | 15 | 33.33% |
Brand × platform heatmap
Darker cells mean more posts by this brand on that platform this period; a grey 0 means no posts
YouTube
TikTok
Instagram
Facebook
X
Threads
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Exposure share within the category
POP MART carries 96.86% of exposure
Share of 31-day exposure across category brands
POP MART 96.86%TOP TOY 1.62%Soap Studio 0.57%MechNoiz Toys 0.38%HOW2WORK 0.24%Bigclawx 0.15%Devil Toys 0.11%HEYONE 0.03%SUPLAY 0.02%URDU 0.01%
Engagement rate by brand
Median engagement 3.63%; 5 brands above it
Interactions / exposure, 31 days