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October 2026
Cleaning appliances Top 10
Scores are normalized within the category and are not directly comparable with the industry ranking. Roborock leads with 80.9, 3.0 points ahead of Dreame; this category's exposure is concentrated on TikTok.
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Cleaning appliances Top 10
Arrows vs. previous issue · all page data is public
- 1
- Followers
- 1M
- Follower growth rate
- 0.60%
- Exposure
- 474.8K
- Engagement
- 2.44%
- Posts
- 84
- Viral share
- 25.93%
- 2
- Followers
- 534.7K
- Follower growth rate
- 1.03%
- Exposure
- 338.3K
- Engagement
- 1.48%
- Posts
- 138
- Viral share
- 18.12%
- 3
- Followers
- 1.8M
- Follower growth rate
- 0.26%
- Exposure
- 2.7M
- Engagement
- 0.62%
- Posts
- 68
- Viral share
- 25.37%
- 4
- Followers
- 348.8K
- Follower growth rate
- 0.72%
- Exposure
- 92.7K
- Engagement
- 2.65%
- Posts
- 27
- Viral share
- 11.54%
- 5
- Followers
- 412.3K
- Follower growth rate
- 0.50%
- Exposure
- 728.1K
- Engagement
- 0.26%
- Posts
- 53
- Viral share
- 17.31%
- 6
- Followers
- 1.2M
- Follower growth rate
- 0.00%
- Exposure
- 16.3K
- Engagement
- 3.33%
- Posts
- 25
- Viral share
- 12.00%
- 7
- Followers
- 251.7K
- Follower growth rate
- 4.26%
- Exposure
- 1K
- Engagement
- 3.26%
- Posts
- 15
- Viral share
- 20.00%
- 8
- Followers
- 61.8K
- Follower growth rate
- 0.14%
- Exposure
- 345.1K
- Engagement
- 0.55%
- Posts
- 307
- Viral share
- 39.09%
- 9
- Followers
- —
- Follower growth rate
- —
- Exposure
- 13.3K
- Engagement
- 3.12%
- Posts
- 19
- Viral share
- 5.26%
- 10
- Followers
- 8K
- Follower growth rate
- 0.59%
- Exposure
- 6.7K
- Engagement
- 2.96%
- Posts
- 1
- Viral share
- 0.00%
| Rank | Brand | Score | Platforms | Followers | Follower growth rate | Exposure | Engagement | Posts | Viral share |
|---|---|---|---|---|---|---|---|---|---|
1 |  RoborockCleaning appliances | 80.9 | | 1M | 0.60% | 474.8K | 2.44% | 84 | 25.93% |
2 |  DreameCleaning appliances | 77.9 | | 534.7K | 1.03% | 338.3K | 1.48% | 138 | 18.12% |
3 |  ECOVACSCleaning appliances | 77.2 | | 1.8M | 0.26% | 2.7M | 0.62% | 68 | 25.37% |
4 |  CosoriCleaning appliances | 73.8 | | 348.8K | 0.72% | 92.7K | 2.65% | 27 | 11.54% |
5 |  NarwalCleaning appliances | 73.1 | | 412.3K | 0.50% | 728.1K | 0.26% | 53 | 17.31% |
6 |  TinecoCleaning appliances | 67.2 | | 1.2M | 0.00% | 16.3K | 3.33% | 25 | 12.00% |
7 |  AIRROBOCleaning appliances | 62.8 | | 251.7K | 4.26% | 1K | 3.26% | 15 | 20.00% |
8 |  LefantCleaning appliances | 61.0 | | 61.8K | 0.14% | 345.1K | 0.55% | 307 | 39.09% |
9 |  LublueluCleaning appliances | 56.7 | | — | — | 13.3K | 3.12% | 19 | 5.26% |
10 |  PrettycareCleaning appliances | 48.9 | | 8K | 0.59% | 6.7K | 2.96% | 1 | 0.00% |
Brand × platform heatmap
Darker cells mean more posts by this brand on that platform this period; a grey 0 means no posts
Exposure share within the category
ECOVACS carries 57.17% of exposure
Share of 31-day exposure across category brands
ECOVACS 57.17%Narwal 15.37%Roborock 10.02%Lefant 7.28%Dreame 7.14%Cosori 1.96%Tineco 0.34%Lubluelu 0.28%MOVA 0.15%Prettycare 0.14%Other brands 0.16%
Engagement rate by brand
Median engagement 1.55%; 12 brands above it
Interactions / exposure, 31 days