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Scores are normalized within the category and are not directly comparable with the industry ranking. Govee leads with 81.7, 1.8 points ahead of OPPLE; this category's exposure is concentrated on Facebook.
Arrows vs. previous issue · all page data is public
| Rank | Brand | Score | Platforms | Followers | Follower growth rate | Exposure | Engagement | Posts | Viral share |
|---|---|---|---|---|---|---|---|---|---|
1 | GoveeLighting | 81.7 | 1.1M | 1.57% | 2.2M | 1.24% | 117 | 17.95% | |
2 | OPPLELighting | 79.9 | 1.1M | 0.71% | 3.8M | 3.74% | 19 | 42.11% | |
3 | LumaryLighting | 75.4 | 7.7K | 24.23% | 517.3K | 3.43% | 65 | 33.85% | |
4 | LEDVANCELighting | 74.2 | 93K | 1.94% | 421.1K | 3.69% | 12 | 16.67% | |
5 | LinkindLighting | 64.0 | 121.9K | 0.65% | 5.9K | 2.39% | 21 | 14.29% | |
6 | SANSILighting | 47.4 | 69.2K | -0.17% | 971 | 2.68% | 6 | 16.67% | |
7 | OnforuLighting | 44.5 | 24.4K | -0.25% | 525 | 2.86% | 16 | 12.50% | |
8 | YeelightLighting | 33.2 | 36.6K | -1.30% | 521 | 0.58% | 5 | 20.00% | |
9 | SengledLighting | 21.6 | 33.7K | -0.11% | 0 | 0.00% | 0 | 0.00% | |
10 | LOHAS LEDLighting | 20.5 | 14.1K | -0.08% | 0 | 0.00% | 0 | 0.00% |
Darker cells mean more posts by this brand on that platform this period; a grey 0 means no posts
OPPLE carries 55.20% of exposure
Share of 31-day exposure across category brands
Median engagement 0.58%; 7 brands above it
Interactions / exposure, 31 days