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October 2026
Smart home Top 10
Scores are normalized within the category and are not directly comparable with the industry ranking. SONOFF leads with 82.1, 1.7 points ahead of Aqara; this category's exposure is concentrated on TikTok.
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Smart home Top 10
Arrows vs. previous issue · all page data is public
- 1
SONOFFSmart home82.1- Followers
- 319.2K
- Follower growth rate
- 3.04%
- Exposure
- 5.9M
- Engagement
- 0.54%
- Posts
- 212
- Viral share
- 26.54%
- 2
AqaraSmart home80.3- Followers
- 114.7K
- Follower growth rate
- 1.30%
- Exposure
- 553.2K
- Engagement
- 2.33%
- Posts
- 141
- Viral share
- 28.06%
- 3
- Followers
- 347.1K
- Follower growth rate
- 1.92%
- Exposure
- 227.7K
- Engagement
- 2.25%
- Posts
- 129
- Viral share
- 15.63%
- 4
EZVIZSmart home78.0- Followers
- 408.6K
- Follower growth rate
- 1.13%
- Exposure
- 78.6K
- Engagement
- 3.38%
- Posts
- 18
- Viral share
- 16.67%
- 5
IMOUSmart home77.6- Followers
- 735.6K
- Follower growth rate
- 0.72%
- Exposure
- 66.1K
- Engagement
- 3.52%
- Posts
- 19
- Viral share
- 26.32%
- 6
MOESSmart home75.6- Followers
- 142.1K
- Follower growth rate
- 5.24%
- Exposure
- 676.9K
- Engagement
- 0.74%
- Posts
- 54
- Viral share
- 46.30%
- 7
- Followers
- 237K
- Follower growth rate
- 0.44%
- Exposure
- 421.9K
- Engagement
- 2.91%
- Posts
- 215
- Viral share
- 40.65%
- 8
eufySmart home68.5- Followers
- 149.6K
- Follower growth rate
- 0.50%
- Exposure
- 87.9K
- Engagement
- 3.59%
- Posts
- 72
- Viral share
- 5.56%
- 9
- Followers
- 34.8K
- Follower growth rate
- 1.19%
- Exposure
- 104.3K
- Engagement
- 1.92%
- Posts
- 43
- Viral share
- 13.95%
- 10
ANRANSmart home67.9- Followers
- 23.5K
- Follower growth rate
- 2.15%
- Exposure
- 88.1K
- Engagement
- 0.92%
- Posts
- 108
- Viral share
- 7.41%
| Rank | Brand | Score | Platforms | Followers | Follower growth rate | Exposure | Engagement | Posts | Viral share |
|---|---|---|---|---|---|---|---|---|---|
1 | SONOFFSmart home | 82.1 | | 319.2K | 3.04% | 5.9M | 0.54% | 212 | 26.54% |
2 | AqaraSmart home | 80.3 | | 114.7K | 1.30% | 553.2K | 2.33% | 141 | 28.06% |
3 |  ReolinkSmart home | 80.3 | | 347.1K | 1.92% | 227.7K | 2.25% | 129 | 15.63% |
4 | EZVIZSmart home | 78.0 | | 408.6K | 1.13% | 78.6K | 3.38% | 18 | 16.67% |
5 | IMOUSmart home | 77.6 | | 735.6K | 0.72% | 66.1K | 3.52% | 19 | 26.32% |
6 | MOESSmart home | 75.6 | | 142.1K | 5.24% | 676.9K | 0.74% | 54 | 46.30% |
7 |  GHome SmartSmart home | 73.9 | | 237K | 0.44% | 421.9K | 2.91% | 215 | 40.65% |
8 | eufySmart home | 68.5 | | 149.6K | 0.50% | 87.9K | 3.59% | 72 | 5.56% |
9 |  ZemismartSmart home | 68.0 | | 34.8K | 1.19% | 104.3K | 1.92% | 43 | 13.95% |
10 | ANRANSmart home | 67.9 | | 23.5K | 2.15% | 88.1K | 0.92% | 108 | 7.41% |
Brand × platform heatmap
Darker cells mean more posts by this brand on that platform this period; a grey 0 means no posts
Exposure share within the category
SONOFF carries 70.09% of exposure
Share of 31-day exposure across category brands
SONOFF 70.09%MOES 8.09%Aqara 6.61%GHome Smart 5.04%Reolink 2.72%Zemismart 1.25%ANRAN 1.05%eufy 1.05%EZVIZ 0.94%IMOU 0.79%Other brands 2.38%
Engagement rate by brand
Median engagement 2.09%; 14 brands above it
Interactions / exposure, 31 days