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October 2026
Home appliances Top 10
Scores are normalized within the category and are not directly comparable with the industry ranking. GREE leads with 81.0, 1.0 points ahead of Midea; this category's exposure is concentrated on YouTube.
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Home appliances Top 10
Arrows vs. previous issue · all page data is public
- 1
- Followers
- 268K
- Follower growth rate
- 1.02%
- Exposure
- 245.4K
- Engagement
- 3.55%
- Posts
- 38
- Viral share
- 26.32%
- 2
- Followers
- 6.4M
- Follower growth rate
- 1.04%
- Exposure
- 116.4M
- Engagement
- 1.01%
- Posts
- 32
- Viral share
- 25.00%
- 3
- Followers
- 83.5K
- Follower growth rate
- 5.74%
- Exposure
- 1.2M
- Engagement
- 0.42%
- Posts
- 108
- Viral share
- 30.56%
- 4
- Followers
- 5.9M
- Follower growth rate
- 0.23%
- Exposure
- 3.3M
- Engagement
- 0.96%
- Posts
- 88
- Viral share
- 19.32%
- 5
- Followers
- 89.3K
- Follower growth rate
- 1.58%
- Exposure
- 352.1K
- Engagement
- 0.67%
- Posts
- 68
- Viral share
- 30.30%
- 6
- Followers
- 593.4K
- Follower growth rate
- 0.80%
- Exposure
- 21.3K
- Engagement
- 3.04%
- Posts
- 20
- Viral share
- 40.00%
- 7
- Followers
- 200.3K
- Follower growth rate
- 0.20%
- Exposure
- 78.8K
- Engagement
- 3.67%
- Posts
- 68
- Viral share
- 23.53%
- 8
- Followers
- 77.7K
- Follower growth rate
- 1.34%
- Exposure
- 286.2K
- Engagement
- 2.49%
- Posts
- 21
- Viral share
- 14.29%
- 9
- Followers
- 70.4K
- Follower growth rate
- 10.11%
- Exposure
- 149.7K
- Engagement
- 2.18%
- Posts
- 9
- Viral share
- 33.33%
- 10
- Followers
- 37.3M
- Follower growth rate
- -0.18%
- Exposure
- 646.7K
- Engagement
- 3.60%
- Posts
- 24
- Viral share
- 8.33%
| Rank | Brand | Score | Platforms | Followers | Follower growth rate | Exposure | Engagement | Posts | Viral share |
|---|---|---|---|---|---|---|---|---|---|
1 |  GREEHome appliances | 81.0 | | 268K | 1.02% | 245.4K | 3.55% | 38 | 26.32% |
2 |  MideaHome appliances | 80.0 | | 6.4M | 1.04% | 116.4M | 1.01% | 32 | 25.00% |
3 |  DreoHome appliances | 77.5 | | 83.5K | 5.74% | 1.2M | 0.42% | 108 | 30.56% |
4 |  TCLHome appliances | 76.0 | | 5.9M | 0.23% | 3.3M | 0.96% | 88 | 19.32% |
5 |  EUHOMYHome appliances | 74.4 | | 89.3K | 1.58% | 352.1K | 0.67% | 68 | 30.30% |
6 |  SKYWORTHHome appliances | 71.5 | | 593.4K | 0.80% | 21.3K | 3.04% | 20 | 40.00% |
7 |  WacacoHome appliances | 71.1 | | 200.3K | 0.20% | 78.8K | 3.67% | 68 | 23.53% |
8 |  LevoitHome appliances | 69.8 | | 77.7K | 1.34% | 286.2K | 2.49% | 21 | 14.29% |
9 |  SmartmiHome appliances | 68.0 | | 70.4K | 10.11% | 149.7K | 2.18% | 9 | 33.33% |
10 |  XiaomiHome appliances | 66.5 | | 37.3M | -0.18% | 646.7K | 3.60% | 24 | 8.33% |
Brand × platform heatmap
Darker cells mean more posts by this brand on that platform this period; a grey 0 means no posts
Exposure share within the category
Midea carries 94.71% of exposure
Share of 31-day exposure across category brands
Midea 94.71%TCL 2.66%Dreo 0.96%Xiaomi 0.53%EUHOMY 0.29%Levoit 0.23%GREE 0.20%CHiQ 0.20%Smartmi 0.12%Wacaco 0.06%Other brands 0.03%
Engagement rate by brand
Median engagement 1.16%; 13 brands above it
Interactions / exposure, 31 days