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Scores are normalized within the category and are not directly comparable with the industry ranking. MHW-3BOMBER leads with 80.6, 7.6 points ahead of HiBREW; this category's exposure is concentrated on Instagram.
Arrows vs. previous issue · all page data is public
| Rank | Brand | Score | Platforms | Followers | Follower growth rate | Exposure | Engagement | Posts | Viral share |
|---|---|---|---|---|---|---|---|---|---|
1 | MHW-3BOMBERKitchen and bath | 80.6 | 155K | 1.85% | 271.6K | 3.69% | 55 | 41.82% | |
2 | HiBREWKitchen and bath | 73.0 | 15.4K | 4.26% | 154.5K | 3.05% | 266 | 28.95% | |
3 | DOWANKitchen and bath | 68.1 | 72.8K | 0.33% | 351.4K | 2.17% | 45 | 33.33% | |
4 | TIMEMOREKitchen and bath | 67.9 | 141.1K | 1.86% | 199.9K | 3.09% | 10 | 0.00% | |
5 | EverichKitchen and bath | 66.5 | 131.5K | 2.11% | 11.6K | 2.30% | 77 | 10.39% | |
6 | SENSARTEKitchen and bath | 64.8 | 13.6K | 1.90% | 40.4K | 2.52% | 32 | 28.13% | |
7 | AMZCHEFKitchen and bath | 64.8 | 61.3K | 0.85% | 22K | 1.88% | 32 | 6.25% | |
8 | MALACASAKitchen and bath | 63.2 | 11.3K | 3.08% | 16.2K | 1.49% | 33 | 18.18% | |
9 | SSWWKitchen and bath | 60.3 | 69K | 0.32% | 6.2K | 3.30% | 36 | 22.22% | |
10 | WaterdropKitchen and bath | 60.3 | 110.1K | 0.57% | 8.3K | 3.16% | 30 | 0.00% |
Darker cells mean more posts by this brand on that platform this period; a grey 0 means no posts
DOWAN carries 30.92% of exposure
Share of 31-day exposure across category brands
Median engagement 2.30%; 11 brands above it
Interactions / exposure, 31 days