Audio equipment Top 10

Scores are normalized within the category and are not directly comparable with the industry ranking. Shokz leads with 68.3, 4.3 points ahead of soundcore; this category's exposure is concentrated on Instagram.

Data through Oct 31Brands in category 31Next update Nov 30

Audio equipment Top 10

Arrows vs. previous issue · all page data is public

1
ShokzAudio equipment68.3
Followers
533K
Follower growth rate
3.61%
Exposure
4.3M
Engagement
0.85%
Posts
173
Viral share
43.11%
2
soundcoreAudio equipment64.0
Followers
394.1K
Follower growth rate
1.84%
Exposure
581K
Engagement
2.71%
Posts
117
Viral share
20.51%
3
Fosi AudioAudio equipment62.8
Followers
85.7K
Follower growth rate
7.14%
Exposure
330.5K
Engagement
3.19%
Posts
78
Viral share
12.82%
4
MOONDROPAudio equipment62.5
Followers
222.9K
Follower growth rate
1.30%
Exposure
1.1M
Engagement
3.19%
Posts
112
Viral share
11.61%
5
TANCHJIMAudio equipment61.0
Followers
36.3K
Follower growth rate
3.97%
Exposure
270.8K
Engagement
3.89%
Posts
63
Viral share
11.11%
6
FiiOAudio equipment58.0
Followers
188.1K
Follower growth rate
1.21%
Exposure
339K
Engagement
2.84%
Posts
90
Viral share
12.22%
7
HollylandAudio equipment55.0
Followers
591.7K
Follower growth rate
0.22%
Exposure
374.7K
Engagement
3.11%
Posts
127
Viral share
34.92%
8
DivoomAudio equipment54.6
Followers
251.2K
Follower growth rate
0.52%
Exposure
357.3K
Engagement
2.38%
Posts
105
Viral share
8.91%
9
FIFINEAudio equipment53.5
Followers
183.2K
Follower growth rate
0.50%
Exposure
146.7K
Engagement
3.18%
Posts
99
Viral share
5.21%
10
MaonoAudio equipment52.1
Followers
96.2K
Follower growth rate
1.77%
Exposure
89.8K
Engagement
3.48%
Posts
55
Viral share
20.00%

Audio equipment Top 10
Rank	Brand	Score	Followers	Follower growth rate	Exposure	Engagement	Posts	Viral share
1	ShokzAudio equipment	68.3	533K	3.61%	4.3M	0.85%	173	43.11%
2	soundcoreAudio equipment	64.0	394.1K	1.84%	581K	2.71%	117	20.51%
3	Fosi AudioAudio equipment	62.8	85.7K	7.14%	330.5K	3.19%	78	12.82%
4	MOONDROPAudio equipment	62.5	222.9K	1.30%	1.1M	3.19%	112	11.61%
5	TANCHJIMAudio equipment	61.0	36.3K	3.97%	270.8K	3.89%	63	11.11%
6	FiiOAudio equipment	58.0	188.1K	1.21%	339K	2.84%	90	12.22%
7	HollylandAudio equipment	55.0	591.7K	0.22%	374.7K	3.11%	127	34.92%
8	DivoomAudio equipment	54.6	251.2K	0.52%	357.3K	2.38%	105	8.91%
9	FIFINEAudio equipment	53.5	183.2K	0.50%	146.7K	3.18%	99	5.21%
10	MaonoAudio equipment	52.1	96.2K	1.77%	89.8K	3.48%	55	20.00%

Smartphones Computer hardware Digital accessories Audio equipment Photography accessories Displays Gaming peripherals Computer peripherals Smart home Office printing

Brand × platform heatmap

Darker cells mean more posts by this brand on that platform this period; a grey 0 means no posts

YouTube

TikTok

Instagram

Facebook

Threads

LowHigh

Exposure share within the category

Shokz carries 46.61% of exposure

Share of 31-day exposure across category brands

Shokz 46.61%MOONDROP 11.78%soundcore 6.30%Hollyland 4.06%Divoom 3.87%FiiO 3.67%Fosi Audio 3.58%TANCHJIM 2.94%SOUNDPEATS 2.35%HiBy 2.33%Other brands 12.50%

Engagement rate by brand

Median engagement 3.10%; 15 brands above it

Interactions / exposure, 31 days

Full ranking data

Every 3C Consumer Electronics Brand Rankings brand this issue (beyond the Top 20), 19 metrics, weekly series and viral post lists, delivered as Excel.

Category rankings

How the score works

Audience strength

Audience size: 15%
Follower growth: 20%

Content reach

Content activity: 10%
Content distribution: 25%
Viral potential: 10%

Engagement strength

Engagement performance: 20%

The SocialEcho overseas social media influence score is calculated out of 100 using public data from a brand's main official overseas social media accounts over the past 30 days. Data for the same brand across platforms is aggregated and compared with similar 3C brands. Account coverage is limited to the brand's main global official account (Global/Official) on each included platform, with at most one main account per platform. Regional, country, product-line, dealer and other affiliated accounts are excluded. If a brand has no unified main global account, its main international official account is selected using the brand's website, public platform identifiers and other verifiable information. The score comprises six dimensions: audience size (15%) reflects the brand's existing audience base; follower growth (20%) combines the growth rate and net follower gains to measure audience expansion; content activity (10%) combines publishing volume and consistency to reflect content investment; content distribution (25%) combines total views and median views per post to reflect overall reach and consistent distribution; engagement performance (20%) uses like, comment and share rates to reflect audience approval, discussion and active sharing; viral potential (10%) uses the proportion of viral posts to reflect the brand's ability to consistently produce widely distributed content. Dimension scores are combined using these weights to produce the brand's final overseas social media influence score.

Methodology →

Audio equipment Top 10

Data through Oct 31Brands in category 31Next update Nov 30