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Digital accessories Top 10
Scores are normalized within the category and are not directly comparable with the industry ranking. ESR leads with 76.1, 6.5 points ahead of UGREEN; this category's exposure is concentrated on Facebook.
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Digital accessories Top 10
Arrows vs. previous issue · all page data is public
- 1
- Followers
- 460.4K
- Follower growth rate
- 14.66%
- Exposure
- 17.3M
- Engagement
- 2.79%
- Posts
- 168
- Viral share
- 41.67%
- 2
- Followers
- 2.6M
- Follower growth rate
- 0.47%
- Exposure
- 2.1M
- Engagement
- 1.91%
- Posts
- 208
- Viral share
- 21.84%
- 3
- Followers
- 526.4K
- Follower growth rate
- 2.28%
- Exposure
- 900.4K
- Engagement
- 3.50%
- Posts
- 165
- Viral share
- 15.76%
- 4
- Followers
- 1.1M
- Follower growth rate
- 1.12%
- Exposure
- 450.4K
- Engagement
- 2.58%
- Posts
- 38
- Viral share
- 23.68%
- 5
- Followers
- 851.4K
- Follower growth rate
- 1.11%
- Exposure
- 749.3K
- Engagement
- 2.41%
- Posts
- 97
- Viral share
- 24.74%
- 6
- Followers
- 241K
- Follower growth rate
- 2.01%
- Exposure
- 848.9K
- Engagement
- 2.58%
- Posts
- 74
- Viral share
- 20.27%
- 7
- Followers
- 445.9K
- Follower growth rate
- 5.76%
- Exposure
- 131.3K
- Engagement
- 3.54%
- Posts
- 45
- Viral share
- 20.00%
- 8
- Followers
- 1.5M
- Follower growth rate
- 0.25%
- Exposure
- 1.3M
- Engagement
- 0.67%
- Posts
- 147
- Viral share
- 26.03%
- 9
- Followers
- 139.7K
- Follower growth rate
- 5.76%
- Exposure
- 1.7M
- Engagement
- 1.06%
- Posts
- 42
- Viral share
- 41.46%
- 10
- Followers
- 710.6K
- Follower growth rate
- 0.39%
- Exposure
- 154.7K
- Engagement
- 3.47%
- Posts
- 165
- Viral share
- 22.42%
| Rank | Brand | Score | Platforms | Followers | Follower growth rate | Exposure | Engagement | Posts | Viral share |
|---|---|---|---|---|---|---|---|---|---|
1 |  ESRDigital accessories | 76.1 | | 460.4K | 14.66% | 17.3M | 2.79% | 168 | 41.67% |
2 |  UGREENDigital accessories | 69.6 | | 2.6M | 0.47% | 2.1M | 1.91% | 208 | 21.84% |
3 |  EcoFlowDigital accessories | 68.2 | | 526.4K | 2.28% | 900.4K | 3.50% | 165 | 15.76% |
4 |  AnkerDigital accessories | 65.4 | | 1.1M | 1.12% | 450.4K | 2.58% | 38 | 23.68% |
5 |  JackeryDigital accessories | 64.8 | | 851.4K | 1.11% | 749.3K | 2.41% | 97 | 24.74% |
6 |  PITAKADigital accessories | 63.0 | | 241K | 2.01% | 848.9K | 2.58% | 74 | 20.27% |
7 |  ZendureDigital accessories | 62.7 | | 445.9K | 5.76% | 131.3K | 3.54% | 45 | 20.00% |
8 |  BLUETTIDigital accessories | 60.9 | | 1.5M | 0.25% | 1.3M | 0.67% | 147 | 26.03% |
9 |  RayNeoDigital accessories | 60.7 | | 139.7K | 5.76% | 1.7M | 1.06% | 42 | 41.46% |
10 |  BaseusDigital accessories | 58.0 | | 710.6K | 0.39% | 154.7K | 3.47% | 165 | 22.42% |
Brand × platform heatmap
Darker cells mean more posts by this brand on that platform this period; a grey 0 means no posts
Exposure share within the category
ESR carries 60.36% of exposure
Share of 31-day exposure across category brands
ESR 60.36%UGREEN 7.38%RayNeo 6.12%BLUETTI 4.72%Rokid 4.33%EcoFlow 3.15%PITAKA 2.97%XREAL 2.76%Jackery 2.62%Anker 1.57%Other brands 4.02%
Engagement rate by brand
Median engagement 2.30%; 12 brands above it
Interactions / exposure, 31 days