October 2026

Apparel and footwear Top 10

Scores are normalized within the category and are not directly comparable with the industry ranking. Avidlove leads with 81.4, 0.8 points ahead of Ekouaer; this category's exposure is concentrated on Instagram.

Data through Oct 31Brands in category 47Next update Nov 30

Apparel and footwear Top 10

Arrows vs. previous issue · all page data is public

1
AvidloveApparel and footwear81.4
Followers
832.8K
Follower growth rate
0.34%
Exposure
5.1M
Engagement
3.51%
Posts
169
Viral share
31.55%
2
EkouaerApparel and footwear80.6
Followers
1.7M
Follower growth rate
0.90%
Exposure
4.6M
Engagement
3.30%
Posts
209
Viral share
27.27%
3
AzazieApparel and footwear75.6
Followers
1.2M
Follower growth rate
0.10%
Exposure
1.9M
Engagement
2.98%
Posts
165
Viral share
33.54%
4
COMMENSEApparel and footwear73.2
Followers
2.7M
Follower growth rate
0.17%
Exposure
1.5M
Engagement
3.11%
Posts
149
Viral share
28.86%
5
COOFANDYApparel and footwear71.3
Followers
1M
Follower growth rate
0.26%
Exposure
327.9K
Engagement
3.56%
Posts
88
Viral share
31.82%
6
CiderApparel and footwear70.6
Followers
9.6M
Follower growth rate
0.06%
Exposure
963.4K
Engagement
2.69%
Posts
89
Viral share
22.09%
7
CUPSHEApparel and footwear70.3
Followers
3.6M
Follower growth rate
0.04%
Exposure
538.1K
Engagement
3.10%
Posts
269
Viral share
26.42%
8
Retro StageApparel and footwear69.6
Followers
1.5M
Follower growth rate
0.03%
Exposure
483.9K
Engagement
3.55%
Posts
81
Viral share
27.16%
9
LILYSILKApparel and footwear69.5
Followers
1.8M
Follower growth rate
0.07%
Exposure
257.4K
Engagement
3.58%
Posts
91
Viral share
34.07%
10
GOELIAApparel and footwear69.0
Followers
318.5K
Follower growth rate
0.37%
Exposure
3.9M
Engagement
1.29%
Posts
152
Viral share
27.15%

Apparel and footwear Top 10
Rank	Brand	Score	Followers	Follower growth rate	Exposure	Engagement	Posts	Viral share
1	AvidloveApparel and footwear	81.4	832.8K	0.34%	5.1M	3.51%	169	31.55%
2	EkouaerApparel and footwear	80.6	1.7M	0.90%	4.6M	3.30%	209	27.27%
3	AzazieApparel and footwear	75.6	1.2M	0.10%	1.9M	2.98%	165	33.54%
4	COMMENSEApparel and footwear	73.2	2.7M	0.17%	1.5M	3.11%	149	28.86%
5	COOFANDYApparel and footwear	71.3	1M	0.26%	327.9K	3.56%	88	31.82%
6	CiderApparel and footwear	70.6	9.6M	0.06%	963.4K	2.69%	89	22.09%
7	CUPSHEApparel and footwear	70.3	3.6M	0.04%	538.1K	3.10%	269	26.42%
8	Retro StageApparel and footwear	69.6	1.5M	0.03%	483.9K	3.55%	81	27.16%
9	LILYSILKApparel and footwear	69.5	1.8M	0.07%	257.4K	3.58%	91	34.07%
10	GOELIAApparel and footwear	69.0	318.5K	0.37%	3.9M	1.29%	152	27.15%

Home and living Outdoor sports Apparel and footwear Baby and pet Toys and cultural products Bags and accessories General retail Beauty and personal care Tea and coffee Food and beverages

Brand × platform heatmap

Darker cells mean more posts by this brand on that platform this period; a grey 0 means no posts

YouTube

TikTok

Instagram

Facebook

Threads

157

110

102

LowHigh

Exposure share within the category

VIVAIA carries 24.07% of exposure

Share of 31-day exposure across category brands

VIVAIA 24.07%Avidlove 13.75%ANTA 13.65%Ekouaer 12.29%GOELIA 10.45%Azazie 5.03%COMMENSE 4.14%RIHOAS 2.66%Cider 2.58%CUPSHE 1.44%Other brands 9.93%

Engagement rate by brand

Median engagement 3.27%; 23 brands above it

Interactions / exposure, 31 days

Full ranking data

Every New Retail Overseas Brand Rankings brand this issue (beyond the Top 20), 19 metrics, weekly series and viral post lists, delivered as Excel.

Category rankings

How the score works

Audience strength

Audience size: 15%
Follower growth: 20%

Content reach

Content activity: 10%
Content distribution: 25%
Viral potential: 10%

Engagement strength

Engagement performance: 20%

The SocialEcho overseas social media influence score is calculated out of 100 using public data from a brand's main official overseas social media accounts over the past 30 days. Data for the same brand across platforms is aggregated and compared with similar 3C brands. Account coverage is limited to the brand's main global official account (Global/Official) on each included platform, with at most one main account per platform. Regional, country, product-line, dealer and other affiliated accounts are excluded. If a brand has no unified main global account, its main international official account is selected using the brand's website, public platform identifiers and other verifiable information. The score comprises six dimensions: audience size (15%) reflects the brand's existing audience base; follower growth (20%) combines the growth rate and net follower gains to measure audience expansion; content activity (10%) combines publishing volume and consistency to reflect content investment; content distribution (25%) combines total views and median views per post to reflect overall reach and consistent distribution; engagement performance (20%) uses like, comment and share rates to reflect audience approval, discussion and active sharing; viral potential (10%) uses the proportion of viral posts to reflect the brand's ability to consistently produce widely distributed content. Dimension scores are combined using these weights to produce the brand's final overseas social media influence score.

Methodology →

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Apparel and footwear Top 10

Apparel and footwear Top 10

Brand × platform heatmap

Exposure share within the category

Engagement rate by brand