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Scores are normalized within the category and are not directly comparable with the industry ranking. Songmont leads with 79.3, 9.2 points ahead of JEULIA; this category's exposure is concentrated on Instagram.
Arrows vs. previous issue · all page data is public
| Rank | Brand | Score | Platforms | Followers | Follower growth rate | Exposure | Engagement | Posts | Viral share |
|---|---|---|---|---|---|---|---|---|---|
1 | SongmontBags and accessories | 79.3 | 814.4K | 0.64% | 1.6M | 3.30% | 95 | 32.63% | |
2 | JEULIABags and accessories | 70.1 | 2.9M | 0.02% | 1.4M | 3.68% | 123 | 33.88% | |
3 | JW PEIBags and accessories | 68.7 | 2.4M | 0.14% | 3.8M | 3.72% | 4 | 25.00% | |
4 | Chow Tai FookBags and accessories | 65.0 | 315.2K | 0.08% | 8.5M | 3.74% | 33 | 42.42% | |
5 | Berny watchesBags and accessories | 64.8 | 129.7K | 0.89% | 1.5M | 1.39% | 332 | 14.46% | |
6 | BAGSMARTBags and accessories | 64.1 | 277.8K | 0.15% | 388K | 2.68% | 50 | 16.00% | |
7 | OleadaBags and accessories | 59.2 | 227.5K | 0.06% | 90.1K | 3.08% | 151 | 25.17% | |
8 | CIGA Design(玺佳)Bags and accessories | 59.1 | 63.8K | 0.37% | 92.5K | 3.69% | 36 | 36.11% | |
9 | LukfookBags and accessories | 57.7 | 78.4K | 0.08% | 95.3K | 3.44% | 43 | 25.58% | |
10 | Spinnaker watchesBags and accessories | 57.4 | 189.8K | 0.10% | 312K | 3.66% | 48 | 6.25% |
Darker cells mean more posts by this brand on that platform this period; a grey 0 means no posts
Chow Tai Fook carries 44.45% of exposure
Share of 31-day exposure across category brands
Median engagement 3.30%; 16 brands above it
Interactions / exposure, 31 days