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October 2026
Outdoor sports Top 10
Scores are normalized within the category and are not directly comparable with the industry ranking. ICAN Cycling leads with 73.1, 5.9 points ahead of YOELEO; this category's exposure is concentrated on Facebook.
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Outdoor sports Top 10
Arrows vs. previous issue · all page data is public
- 1
- Followers
- 288.4K
- Follower growth rate
- 0.50%
- Exposure
- 2.8M
- Engagement
- 3.73%
- Posts
- 330
- Viral share
- 28.18%
- 2
- Followers
- 85.5K
- Follower growth rate
- 0.55%
- Exposure
- 399.2K
- Engagement
- 3.63%
- Posts
- 86
- Viral share
- 23.26%
- 3
- Followers
- 100.7K
- Follower growth rate
- 0.13%
- Exposure
- 262.4K
- Engagement
- 3.58%
- Posts
- 63
- Viral share
- 41.27%
- 4
- Followers
- 84.6K
- Follower growth rate
- 0.38%
- Exposure
- 259.7K
- Engagement
- 3.70%
- Posts
- 43
- Viral share
- 16.28%
- 5
- Followers
- 103.4K
- Follower growth rate
- 0.43%
- Exposure
- 176.1K
- Engagement
- 3.63%
- Posts
- 13
- Viral share
- 23.08%
- 6
- Followers
- 74.1K
- Follower growth rate
- 1.30%
- Exposure
- 114.5K
- Engagement
- 3.73%
- Posts
- 22
- Viral share
- 18.18%
- 7
- Followers
- 20.4K
- Follower growth rate
- 0.17%
- Exposure
- 51.6K
- Engagement
- 3.71%
- Posts
- 6
- Viral share
- 16.67%
- 8
- Followers
- 322.3K
- Follower growth rate
- -0.08%
- Exposure
- 13.9K
- Engagement
- 3.38%
- Posts
- 35
- Viral share
- 5.71%
- 9
- Followers
- 25.3K
- Follower growth rate
- 0.22%
- Exposure
- 45.2K
- Engagement
- 3.73%
- Posts
- 11
- Viral share
- 0.00%
- 10
- Followers
- 41.1K
- Follower growth rate
- -0.21%
- Exposure
- 6.8K
- Engagement
- 3.30%
- Posts
- 38
- Viral share
- 13.89%
| Rank | Brand | Score | Platforms | Followers | Follower growth rate | Exposure | Engagement | Posts | Viral share |
|---|---|---|---|---|---|---|---|---|---|
1 |  ICAN CyclingOutdoor sports | 73.1 | | 288.4K | 0.50% | 2.8M | 3.73% | 330 | 28.18% |
2 |  YOELEOOutdoor sports | 67.2 | | 85.5K | 0.55% | 399.2K | 3.63% | 86 | 23.26% |
3 |  Fire-MapleOutdoor sports | 64.1 | | 100.7K | 0.13% | 262.4K | 3.58% | 63 | 41.27% |
4 |  WinspaceOutdoor sports | 63.1 | | 84.6K | 0.38% | 259.7K | 3.70% | 43 | 16.28% |
5 |  POMOLYOutdoor sports | 63.0 | | 103.4K | 0.43% | 176.1K | 3.63% | 13 | 23.08% |
6 |  KAILASOutdoor sports | 60.0 | | 74.1K | 1.30% | 114.5K | 3.73% | 22 | 18.18% |
7 |  AONIJIEOutdoor sports | 45.5 | | 20.4K | 0.17% | 51.6K | 3.71% | 6 | 16.67% |
8 |  INBIKEOutdoor sports | 42.4 | | 322.3K | -0.08% | 13.9K | 3.38% | 35 | 5.71% |
9 |  ELVES BIKESOutdoor sports | 42.1 | | 25.3K | 0.22% | 45.2K | 3.73% | 11 | 0.00% |
10 |  KingCampOutdoor sports | 36.7 | | 41.1K | -0.21% | 6.8K | 3.30% | 38 | 13.89% |
Brand × platform heatmap
Darker cells mean more posts by this brand on that platform this period; a grey 0 means no posts
YouTube
TikTok
Instagram
Facebook
X
Threads
LowHigh
Exposure share within the category
ICAN Cycling carries 67.69% of exposure
Share of 31-day exposure across category brands
ICAN Cycling 67.69%YOELEO 9.59%Fire-Maple 6.30%Winspace 6.24%POMOLY 4.23%KAILAS 2.75%AONIJIE 1.24%ELVES BIKES 1.09%INBIKE 0.33%Trifox 0.28%Other brands 0.26%
Engagement rate by brand
Median engagement 3.63%; 8 brands above it
Interactions / exposure, 31 days