October 2026

Food and beverages Top 10

Scores are normalized within the category and are not directly comparable with the industry ranking. Haitian food leads with 39.1, 22.9 points ahead of ChaCha; this category's exposure is concentrated on YouTube.

Data through Oct 31Brands in category 2Next update Nov 30

Food and beverages Top 10

Arrows vs. previous issue · all page data is public

1
Haitian foodFood and beverages39.1
Followers
13.7K
Follower growth rate
0.15%
Exposure
15.8K
Engagement
1.14%
Posts
46
Viral share
34.78%
2
ChaChaFood and beverages16.2
Followers
276.2K
Follower growth rate
-0.06%
Exposure
0
Engagement
0.00%
Posts
0
Viral share
0.00%

Food and beverages Top 10
Rank	Brand	Score	Platforms	Followers	Follower growth rate	Exposure	Engagement	Posts	Viral share
1	Haitian foodFood and beverages	39.1		13.7K	0.15%	15.8K	1.14%	46	34.78%
2	ChaChaFood and beverages	16.2		276.2K	-0.06%	0	0.00%	0	0.00%

Home and living Outdoor sports Apparel and footwear Baby and pet Toys and cultural products Bags and accessories General retail Beauty and personal care Tea and coffee Food and beverages

Brand × platform heatmap

Darker cells mean more posts by this brand on that platform this period; a grey 0 means no posts

YouTube

TikTok

Instagram

Facebook

Threads

Haitian food

ChaCha

LowHigh

Exposure share within the category

Haitian food carries 100.00% of exposure

Share of 31-day exposure across category brands

Haitian food 100.00%

Engagement rate by brand

Median engagement 0.57%; 1 brands above it

Interactions / exposure, 31 days

Full ranking data

Every New Retail Overseas Brand Rankings brand this issue (beyond the Top 20), 19 metrics, weekly series and viral post lists, delivered as Excel.

Category rankings

How the score works

Audience strength

Audience size: 15%
Follower growth: 20%

Content reach

Content activity: 10%
Content distribution: 25%
Viral potential: 10%

Engagement strength

Engagement performance: 20%

The SocialEcho overseas social media influence score is calculated out of 100 using public data from a brand's main official overseas social media accounts over the past 30 days. Data for the same brand across platforms is aggregated and compared with similar 3C brands. Account coverage is limited to the brand's main global official account (Global/Official) on each included platform, with at most one main account per platform. Regional, country, product-line, dealer and other affiliated accounts are excluded. If a brand has no unified main global account, its main international official account is selected using the brand's website, public platform identifiers and other verifiable information. The score comprises six dimensions: audience size (15%) reflects the brand's existing audience base; follower growth (20%) combines the growth rate and net follower gains to measure audience expansion; content activity (10%) combines publishing volume and consistency to reflect content investment; content distribution (25%) combines total views and median views per post to reflect overall reach and consistent distribution; engagement performance (20%) uses like, comment and share rates to reflect audience approval, discussion and active sharing; viral potential (10%) uses the proportion of viral posts to reflect the brand's ability to consistently produce widely distributed content. Dimension scores are combined using these weights to produce the brand's final overseas social media influence score.

Methodology →

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Food and beverages Top 10

Food and beverages Top 10

Brand × platform heatmap

Exposure share within the category

Engagement rate by brand